{"id":3465195,"url":"https://alion.io/job/sima-land-internet-marketolog-e-commerce","title":"Интернет-маркетолог (e-commerce)","company":{"id":66116,"name":"Sima-land","domain":"sima-land.ru","url":"https://alion.io/company/simaland","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"HeadHunter","truth_index":{"grade":"A","score":90,"open_postings":11,"ghost_share":0.182,"stale_share":0,"repost_share":0.273,"time_to_fill_p50_days":14,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Yekaterinburg, Russia"],"countries":["RU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":11000,"max_usd":25000,"period":"year","method":"role_country_seniority_unknown","sample_n":2408},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Mindbox","optional":true}],"status":"live","first_seen_at":"2026-10-29T12:47:08Z","employer_posted_date":"2026-10-29","last_verified_at":"2026-11-14T20:08:27Z","board_verified":true,"closed_at":null,"days_open":16,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":16},"description":"Задачи:\n Реализация маркетинговой стратегии: привлечение, активация, удержание и реактивация пользователей.\n Настройка и ведение performance-маркетинга: контекст, таргет, SEO.\n Развитие CRM и lifecycle-маркетинга: настройка триггерных и массовых рассылок (email, push, SMS, in-app).\n Участие в развитии бренда и контент-стратегии: контроль tone of voice, визуального стиля и SMM-активностей.\n Ведение маркетингового бюджета и контроль unit-экономики по каналам.\n Работа со сквозной аналитикой: отслеживание пути клиента от первого касания до повторной покупки.\n Взаимодействие с продуктовой командой и коммерческим блоком для подготовки промо-акций и сезонных кампаний.\n Подготовка регулярной отчётности по ключевым метрикам: CAC, LTV, ROMI, retention-когорты.\nТребования:\n Опыт в digital-маркетинге (желательно в сфере e-commerce) от 3 лет.\n Глубокое понимание performance-маркетинга и unit-экономики (CAC, LTV, ROMI, ДРР).\n Практический опыт настройки CRM-маркетинга и работы с сегментацией аудитории.\n Опыт работы с подрядчиками и фрилансерами (постановка ТЗ, контроль KPI).\n Отличные навыки работы с данными: сквозная аналитика, когортный анализ, модели атрибуции.\n Опыт планирования и проведения крупных промо-кампаний (Чёрная пятница, сезонные распродажи).\n Каналы и инструменты:\n Платный трафик: Яндекс Директ, VK Ads.\n SEO: технический SEO, оптимизация каталога.\n CRM: Mindbox.\n Аналитика: Яндекс Метрика, внутренние дашборды.\n Affiliate: собственная партнёрская программа, CPA-сети.\nМы предлагаем:\n Официальное трудоустройство с первого рабочего дня по ТК РФ.\n Стабильную заработную плату с выплатами 2 раза в месяц без задержек.\n Удобный график работы 5/2 с 09:00 до 18:00.\n Современный офис по адресу: г. 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