{"id":3491088,"url":"https://alion.io/job/simba-group-digital-marketing-specialist-remote","title":"Digital Marketing Specialist (Remote)","company":{"id":3907559,"name":"Simba Group","domain":"simba.com.ng","url":"https://alion.io/company/simba-group","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"contractor","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Nigeria"],"countries":["NG"],"hiring_countries":["NG"],"hiring_countries_total":1,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false}],"status":"live","first_seen_at":"2026-10-26T18:04:57Z","employer_posted_date":null,"last_verified_at":"2026-10-26T18:04:57Z","board_verified":false,"closed_at":null,"days_open":8,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":8},"description":"Simba Group which started operations in 1988, is a conglomerate having a Pan-Nigeria presence and business interests in some ofthe most dynamic sectors in the economy. The Group is a dominant player in the transportation, powerand IT-enabled service sectors, which are critical to the sustained growth of the Nigerian Economy. The corporate vision of the Group is to provide innovative and quality products along with excellent after-sales service to our customers. The activities of the Group are guided by strong value systems built around Integrity, Innovation, Openness and Consistency.\nJob Title: Digital Marketing Specialist\nLocation: Remote\nEmployment Type: Contract\nWork Arrangement: Fully Remote\n\nEmployment Type: Full-Time\nJob Summary\nWe are seeking a creative, results-driven Digital Marketing Specialist to develop and execute digital marketing strategies that increase brand visibility, generate leads, drive traffic, and support business growth.\nThe ideal candidate should have a strong combination of content creation, copywriting, search engine optimisation, paid advertising, email marketing, video production, and landing page development skills.\nThe successful candidate will be responsible for managing digital marketing campaigns across multiple platforms while leveraging modern tools, including AI-powered content creation solutions, to improve efficiency and performance.\nKey Responsibilities\n\nContent Creation and Copywriting:\nDevelop engaging, persuasive, and conversion-focused content for social media, websites, email campaigns, and digital advertisements.\nWrite compelling marketing copy, captions, headlines, promotional messages, and calls to action.\nDevelop content ideas and maintain a consistent brand voice across digital channels.\nCreate and manage content calendars to ensure consistent and strategic content delivery.\nSocial Media and Digital Content Management:\nPlan, create, publish, and manage content across relevant social media platforms.\nDevelop engaging visual and written content tailored to different platforms and target audiences.\nMonitor content performance, audience engagement, and emerging digital trends.\nIdentify opportunities to improve reach, engagement, brand awareness, and audience growth.\nSearch Engine Optimisation (SEO) and Search Engine Marketing (SEM):\nImplement SEO strategies to improve website visibility and organic search rankings.\nConduct keyword research and optimise website content, landing pages, and other digital assets.\nSupport search engine marketing initiatives, including paid search campaigns.\nMonitor search performance and recommend improvements based on analytics and keyword trends.\nPaid Advertising and Campaign Management:\nPlan, launch, and optimise digital advertising campaigns across relevant platforms, including Google Ads and Meta Ads.\nDevelop effective advertising creatives, copy, and audience targeting strategies.\nMonitor advertising budgets, campaign performance, cost per lead, conversion rates, and return on advertising spend.\nConduct A/B testing to improve campaign effectiveness and conversion performance.\nEmail Marketing:\nDevelop and execute email marketing campaigns for customer acquisition, engagement, and retention.\nWrite engaging email copy and create campaign layouts.\nManage email lists, segmentation, scheduling, and automation where required.\nTrack email campaign performance, including open rates, click-through rates, and conversions.\nAI Video Creation and Video Editing:\nCreate engaging short-form and long-form video content for marketing campaigns and social media platforms.\nUse AI-powered tools to generate video content, voiceovers, visuals, and other marketing assets where appropriate.\nEdit raw footage into polished, platform-appropriate videos using suitable video editing software.\nDevelop video advertisements, promotional videos, product demonstrations, and other marketing materials.\nLanding Page Creation and Optimisation:\nCreate and optimise landing pages for advertising campaigns, lead generation, and product or service promotions.\nDevelop compelling landing page copy, layouts, headlines, and calls to action.\nUse suitable website builders, landing page tools, or content management systems to implement landing pages.\nMonitor landing page performance and recommend improvements to increase conversions.\nReporting and Performance Analysis:\nTrack and report on key digital marketing performance indicators.\nAnalyse campaign data to identify trends, opportunities, and areas for improvement.\nPrepare regular reports on website traffic, audience engagement, lead generation, advertising performance, and conversions.\nUse data-driven insights to improve marketing strategies and overall campaign effectiveness.\nKey Performance Indicators (KPIs)\n\nPerformance will be assessed using relevant metrics, including:\nWebsite traffic and organic search growth.\nLeads generated and conversion rates.\nPaid advertising performance, including cost per lead and return on advertising spend.\nSocial media reach, engagement, and audience growth.\nEmail campaign engagement and conversion rates.\nLanding page conversion performance.\nContent production quality, consistency, and campaign delivery timelines.\nRequirements and Qualifications\nBachelor’s Degree or relevant qualification in Marketing, Digital Marketing, Mass Communication, Communications, or a related field is an advantage.\nProven experience in digital marketing, performance marketing, content marketing, or a similar role.\nDemonstrable experience in copywriting, content creation, and social media management.\nWorking knowledge of SEO, SEM, and paid digital advertising.\nExperience with email marketing platforms and campaign management tools.\nProficiency in video editing software and familiarity with AI-powered video creation tools.\nExperience creating and optimising landing pages using relevant website builders or content management systems.\nFamiliarity with digital marketing analytics and reporting tools, such as Google Analytics 4 and Google Search Console.\nStrong written communication, creativity, analytical thinking, and time management skills.\nAbility to work independently, manage multiple projects, and meet deadlines in a fully remote environment.\nA portfolio demonstrating relevant campaigns, content, videos, landing pages, or other digital marketing projects is an advantage.\nWork Arrangement:\nThis is a fully remote position. The successful candidate must have reliable internet access, be able to work independently, and communicate effectively with the team while meeting agreed deadlines and performance targets.\nSalary\nN200,000 – N250,000 / month.\nApplication Closing Date\n\n9th November, 2026.\nHow to Apply: Interested and qualified candidates should Click here to apply online\nNote: Interested candidates should submit their CV and a portfolio or links to relevant digital marketing projects demonstrating their experience and capabilities.","description_format":"text","description_chars":6952,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"Nigeria","iso":"NG","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["FMCG & Consumer Brand Groups"],"lifecycle":[{"event":"open","at":"2026-10-29T23:31:00Z"}],"visa":[],"liveness":{"score":80,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.803,"p_room":1,"age_days":8,"expected_fill_days":27,"reasons":["seen:8","win:early","comp:attention"],"computed_at":"2026-11-04T06:34:25Z"},"pay":null,"html_url":"https://alion.io/job/simba-group-digital-marketing-specialist-remote","json_url":"https://alion.io/job/simba-group-digital-marketing-specialist-remote.json","meta":{"generated_at":"2026-11-04T12:56:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":19552,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-05T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":3907559},"rest":"https://alion.io/mcp/rest/get_company?id=3907559"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsimba-group-digital-marketing-specialist-remote"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsimba-group-digital-marketing-specialist-remote"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsimba-group-digital-marketing-specialist-remote"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/simba-group-digital-marketing-specialist-remote\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsimba-group-digital-marketing-specialist-remote"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3491088}},{"tool":"search_jobs","arguments":{"company":"simba.com.ng","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3491088},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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