Paid Analyst

Paid Media Specialist

Department: Marketing · Go-to-Market Engineering

Organization: Simetrik

Hiring for: 2026

Team & Reporting

• Team: Go-to-Market Engineering, within GTM Strategy

• Reports to: Director of Go-to-Market Engineering

• Team Model: Individual Contributor - owner of Simetrik's paid media channel end to end

Location & Language Requirements

• Location: Remote - anywhere in the world, with working-hours overlap across the Americas

• Languages: Full professional fluency in English, Spanish, and Portuguese

About Simetrik

Simetrik is the AI-native Financial Operations Control Platform and the market leader in Latin America. We are one of Goldman Sachs' top-performing portfolio companies, achieving triple-digit growth for four consecutive years. The Financial Times has recognized Simetrik as one of the fastest-growing companies in the Americas for 2024 and 2025. We serve 180+ enterprise clients in 50+ countries, processing 2.5B daily records and managing $500B+ in TPV. Backed by Goldman Sachs, Tiger Global, Fintech Collective, and Cometa, our partners include Mastercard, AWS, and Accenture.

About the Role

As Paid Media Specialist, you will own Simetrik's paid media channel end to end - from strategy to execution and analysis - for North America, Latin America, and Brazil (with North America as the priority). You will build, execute, and optimize campaigns, write ad copy, brief and QA creative, and establish tracking for leads. You'll work closely with Content and Design teams, but the core accountability and craft are yours.

Key Responsibilities

• Channel Ownership: Define and run paid media strategy, campaign execution, and analysis across regions.

• Campaign Operations: Create, launch, and optimize campaigns across Google Ads, LinkedIn, Meta, programmatic, ABM, and retargeting.

• Creative & Copywriting: Write ad and landing page copy, brief creative, and ensure high conversion performance.

• Measurement & Analytics: Own conversion tracking, set up UTMs, maintain event tracking, and report on pipeline performance.

• Landing Page Optimization: Brief, build, and continually optimize landing pages for conversion.

• Budget Management: Allocate and pace budgets across regions and channels based on data.

• Cross-Functional Partnership: Lead performance reviews, partner with Sales, Demand Gen, Content, and Design to drive a single, qualified pipeline.

Success Metrics

• Paid-sourced pipeline generation for North America (primary), Latin America, and Brazil

• Efficiency of spend (CAC, CPL, ROAS)

• Full-funnel conversion (Click → Lead → MQL → SQL/Opportunity)

• Channel and budget performance across platforms

• Landing page and conversion performance

Impact & Scope

Paid Media Strategy

• Own Simetrik's paid media strategy for all targeted regions

• Identify channels, audiences, and offers for enterprise fintech buyers

• Build quarterly plans tied to pipeline goals

Campaign Operations & Optimization

• Build and optimize campaigns (Google Ads, LinkedIn, Meta, programmatic, ABM, retargeting)

• Manage audience segmentation, bid strategy, and weekly optimizations (A/B testing, negative keywords, etc.)

Analytics & Attribution

• Implement and maintain all tracking and analytics (GA4, Google Tag Manager)

• Report and interpret campaign data through to qualified pipeline in CRM (HubSpot/Salesforce)

Creative & Design

• Write ad and landing page copy

• Collaborate with Design for high-performing creative assets

• Use tools such as Figma or Canva for briefing and QA

Budget & Multi-Region Management

• Manage paid media budgets across regions and languages, focusing on pipeline efficiency

• Adjust strategies and tactics per region and market learnings

Cross-Functional Partnership

• Lead paid-sourced pipeline reviews with GTM leadership

• Coordinate with Content, Design, and Brand for a cohesive and productive paid channel

Requirements

Must Have

• 4-6 years hands-on paid media/performance marketing experience in B2B (preferably SaaS, fintech, payments, or enterprise finance software)

• Expert-level ability in Google Ads (Search, Performance Max), LinkedIn Ads, Meta, and programmatic/ABM/retargeting

• Strong skills in paid strategy, operations, and analytics (GA4, GTM), and CRM reporting (HubSpot/Salesforce)

• Demonstrated ad copywriting skills

• Advanced proficiency in English, Spanish, and Portuguese

• Experience as a senior individual contributor, with bias for action and AI-native execution

Nice to Have

• Experience marketing to finance/payment/banking enterprise buyers

• Cross-region paid media experience (North America and LATAM)

• Basic familiarity with design tools (Figma, Canva)

• Familiarity with modern paid/martech stack (ABM, analytics)

• Experience building/ramping a paid channel for US expansion

Qualifications

• 4-6 years of paid media or performance marketing experience in enterprise B2B software (fintech, payments, banking, finance software preferred)

• Full professional fluency in English, Spanish, and Portuguese

• Remote work availability with hours overlap across the Americas

• Evidence of owning a paid media channel to pipeline goals

Equal Opportunity

Simetrik is an equal opportunity employer and values diversity. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any protected characteristic. We are committed to building a team reflecting the diversity of the markets we serve.

Applicants requiring reasonable accommodation during the application or interview process should contact [email protected].