{"id":293578,"url":"https://alion.io/job/simon-director-marketing-vi","title":"Director, Marketing-VI","company":{"id":8500,"name":"Simon Property Group","domain":"simon.com","url":"https://alion.io/company/simon","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":77,"open_postings":35,"ghost_share":0,"stale_share":0.914,"repost_share":0,"time_to_fill_p50_days":43,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Boca Raton, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":91000,"max_usd":170000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1534},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-08-25T00:00:00Z","employer_posted_date":"2026-08-25","last_verified_at":"2026-10-30T07:01:09Z","board_verified":true,"closed_at":null,"days_open":66,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":66},"description":"Job Location:\nTown Center at Boca RatonPRIMARY PURPOSE:\nThis position is responsible for communicating the Simon and center specific brand proposition/narrative at the local center level via sourcing and executing property level marketing initiatives. Responsibilities include: creation, development, and implementation of the overall strategic marketing and communication direction of the shopping center. The Director of Marketing will also be responsible for providing sales support and implementation of business development programs.\nPRINCIPAL RESPONSIBILITIES:\nThe successful candidate’s responsibilities will include, but not be limited to:\nDevelop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share\n\nImplementation of business development revenue opportunities including mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property\n\nDevelop and implement retailer intensification strategies that drive awareness and sales\n\nPromote platform program opportunities to, and foster relationships with key retail partners\n\nImplement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level\n\nCreate annual marketing budgets based on retailer dues, allocating expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives.\n\nForecast and maximize marketing dollars by analyzing sales performance of the center and our retailers including overage rent, as well as the ROI on marketing programs on a monthly basis\n\nManage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory\n\nWhere applicable, oversee and execute tourism programs to include: local/regional/national/international/Simon Shopping Destinations initiatives\n\nCoordinate all shopping center visual merchandising, signage and advertising programs to ensure quality and effective use\n\nManage where applicable all marketing work surrounding center renovations, redevelopment and expansions to ensure effective messaging to the shopper base\n\nProvide input as required on media plans, media buys and media channels for the most effective reach of the target audience for the center\n\nWork with the PR agency to enhance overall perception of property, establish and ensure local media relations are solid, and responses for media releases, alerts and talking points are adequately prepared, vetted and used\n\nDrive the growth and engagement of our social media channels, as well as data collection, SMS, and Email (subscribers) for the specific centers\n\nDevelop professional business relationships with center retailers\n\nWhere applicable, drive Simon loyalty programs tailored to the individual property market and core demographics\n\nOversee all financial forecasting budgeted for the marketing department and marketing programs\n\nHire and oversee all work assigned to the Marketing Administrative Assistant\n\nParticipate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center\n\nMINIMUM QUALIFICATIONS:\nBA or BS degree with emphasis in sales, marketing, or business\n\n4-6 years previous experience in strategic marketing, event management, sales, sponsorship, and budgeting\n\nKnowledge of retail management, marketing and advertising and working knowledge of the media industry\n\nExcellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others\n\nSuperior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success\n\nFlexibility to work varied schedules including weekends and evenings\n\nStrong team building and coaching skills\n\nAbility to handle multiple projects simultaneously\n\nSome overnight travel required\n\nAbility to think strategically\n\nLEADERSHIP CHARACTERISTICS:\nStrong organization and coordination skills\n\nStrong team building and coaching skills\n\nAbility to handle multiple projects simultaneously\n\nAbility to communicate with various levels within the organization","description_format":"text","description_chars":4442,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Real Estate","Commercial Real Estate","Shopping Malls & Centers"],"lifecycle":[{"event":"open","at":"2026-09-05T14:33:18Z"}],"visa":[],"liveness":{"score":20,"band":"cold","label":"Long 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