PR Coordinator

PRIMARY PURPOSE

Work within the Marketing department to support the global PR/Media Relations team with all aspects of media administration and related reporting, including certain communications directly with the media.

*This position is based in Johannesburg

Detailed Responsibilities

Logging of all media coverage received

• Keeping records of all media coverage received per region, per market (taken from the reports received from the company’s global and regional PR agencies, Newsclip or other coverage reporting tools, directly from the media etc.)
• Saving all the media articles per region, per market.

Reporting on media coverage

• Producing a monthly report on the number of media articles received per region, per market, along with the total number of impressions.
• Compiling monthly reports on all the media coverage generated in Africa, Australia/NZ and Asia, and other markets as/when required.
• Compiling the monthly Media Highlights newsletter based on articles chosen by the PR/Media Relations Managers, using a TouchBase Pro template and sending it out to the internal team.
• Providing reports on the coverage for individual camps as needed.

• Obtaining more information as necessary in response to requests via our press room for press releases and images.
• Assisting with image selection and sharing directly with media or the media relations managers as required.
• Assistance with research, fact checks and background information as necessary.
• Responding directly to certain media queries in markets where we do not have PR agency representation.
• Distribution of press releases/other media comms via TouchBase Pro/digital medium in markets where we do not have PR agency representation.
• Distribution of press releases/other comms to the relevant tourism board contacts of each country in which we operate.

Media database updates

• Ensuring that the media database is updated with new contacts as provided by the media team.
• Maintain the database of existing contacts by adding updates when needed, e.g. following media meetings, press trips, etc.
• Updating media mailing lists in TouchBase Pro when necessary.

General PR/Comms assistance

• Loading press releases onto the WS website.
• Updating the central records with which press releases have been uploaded onto the WS website.
• Editing and submission of press releases to Atta, Traveller Made and other trade marketing sites.
• Saving bios in the correct formats as required.
• Assistance with choosing and cropping images for press releases.
• Saving content, images and background information in the correct folders for team access.
• Processing of PR agencies’ invoices and relevant clipping services, and follow-up with the Finance team to ensure payments are done.

General Marketing assistance and excellent WS product knowledge (brand, history, product, philosophy, unique selling points, business model etc.)

• Any reasonable task related to the function of the Marketing, Media and Comms teams.

• Stay updated on WS product and what is happening in the business.

CANDIDATE PROFILE

Qualification:

• Matric, with above average marks in English.
• Computer-literate (Microsoft Office)
• An appropriate tertiary qualification in tourism.

Experience:

• At least 1 years’ experience in the African conservation tourism/travel industry in a marketing environment.
• Comprehensive understanding of conservation tourism, PR, communications and marketing.
• Excellent knowledge of WS and the areas in which we operate, as well as other protected areas in Africa.
• Significant exposure to the travel and tourism industry and relevant stakeholders.

Skills:

• Excellent communication skills, both written and oral, with attention to detail.
• Organised, methodical, systems-based and good time management skills.
• Ability to work with detail whilst under pressure and take pride in maintaining zero error.
• Deadline driven.
• Service and results orientated.
• Absolute passion for responsible conservation tourism.
• Team player.

Interests:

A passion for wildlife and a commitment to sustainability and conservation.

Apply for this position with us on WhatsApp. Simply send the word ‘Hi’ to +260761166303