{"id":418945,"url":"https://alion.io/job/simpro-global-director-digital-demand-generation","title":"Global Director, Digital Demand Generation","company":{"id":49872,"name":"Simpro","domain":"simprogroup.com","url":"https://alion.io/company/simpro","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":85,"open_postings":6,"ghost_share":0,"stale_share":0.5,"repost_share":0.167,"time_to_fill_p50_days":32,"computed_at":"2026-10-15T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Miami, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":130000,"max_usd":242000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1371},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-03T00:00:00Z","employer_posted_date":"2026-09-09","last_verified_at":"2026-10-14T14:38:03Z","board_verified":true,"closed_at":null,"days_open":42,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":42},"description":"Job Context\nWe are looking for a data-driven and hands-on Director of Digital Demand Generation to build and scale our digital acquisition engine. This leader will own paid search, account-based marketing and digital campaign performance-turning marketing investment into qualified pipeline and measurable revenue.The ideal candidate combines strategic leadership with deep executional expertise. You know how to build sophisticated Google Ads programs, activate target accounts through Terminus and continually optimize performance across the entire journey-from initial engagement through opportunity creation.\nWhat You’ll Do\nWhat You’ll Own\nDevelop and lead the global digital demand generation strategy across paid search, paid social, display, retargeting and account-based marketing.\nOwn Google Ads strategy and execution, including campaign architecture, keyword strategy, bidding, audience targeting, landing-page testing and budget optimization.\nLead the organization’s Terminus strategy, including account segmentation, intent-based targeting, advertising, engagement programs and Sales activation.\nBuild coordinated campaigns that engage buying committees across priority accounts and market segments.\nManage digital budgets and allocate investment based on pipeline contribution, conversion performance and business priorities.\nEstablish performance targets across MQLs, qualified opportunities, pipeline, customer acquisition cost and return on marketing investment.\nPartner with Marketing Operations to improve tracking, attribution, lead routing, enrichment and reporting.\nWork closely with regional Demand Generation, Product Marketing, Content, Web and Sales teams to translate growth priorities into integrated campaigns.\nImprove landing pages and conversion paths through structured experimentation and A/B testing.\nIdentify new channels, technologies and audience strategies that can expand demand beyond traditional paid search.\nBuild, coach and develop a high-performing digital demand team while effectively managing agency and technology partners.\nPresent results, insights and investment recommendations to senior Marketing and Sales leadership.\nWhat Success Looks Like\nIncreased qualified pipeline contribution from digital programs.\nImproved Google Ads efficiency, lead quality and conversion rates.\nStronger engagement and opportunity creation within target accounts.\nReduced dependence on a single source of digital demand.\nClear visibility into campaign performance from spend through revenue.\nA disciplined experimentation program that produces measurable improvements each quarter.\nWhat You’ll Bring\nWhat You Bring\n8+ years of experience in digital demand generation, performance marketing or growth marketing, preferably within B2B SaaS.\n3+ years of experience leading teams, agencies or complex cross-functional programs.\nAdvanced, hands-on expertise with Google Ads, including Search, Performance Max, audience targeting, bidding and conversion optimization.\nDemonstrated experience with Terminus or a comparable ABM platform.\nStrong understanding of account-based marketing, buying committees, intent data and Sales activation.\nProven ability to manage significant media budgets and make investment decisions based on pipeline and revenue performance.\nExperience with CRM, marketing automation, analytics and attribution platforms such as Salesforce, HubSpot, Marketo or similar technologies.\nStrong analytical skills with the ability to turn performance data into clear actions and executive recommendations.\nExperience testing landing pages, campaign creative, offers, audiences and conversion experiences.\nA collaborative leadership style and the ability to align global and regional stakeholders.\nWhat Sets You Apart\nYou are equally comfortable developing a global strategy and working directly inside an advertising platform.\nYou optimize for qualified pipeline-not clicks, impressions or form fills alone.\nYou understand how to connect anonymous account engagement, known leads and Sales activity into one coordinated motion.\nYou know when to scale a campaign, when to improve it and when to stop investing.\nYou bring curiosity, commercial judgment and a strong bias toward measurable action.\nOur Core Values\nWe Are One Team\nWe Are Customer Centric\nWe Are Growth Minded\nWe Are Accountable\nWe Celebrate Success\nSimpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. This means that we want everyone to feel welcome with us and to provide equal opportunities for everyone, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation, or any other non-performance factor.\nIf you'd like to join a fun and progressive organization, where there are opportunities to develop your career, please apply now with your CV/resume.\n*Please note, no agencies will be accepted in the recruitment of this role.","description_format":"text","description_chars":5027,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Field Service Management Software"],"lifecycle":[{"event":"open","at":"2026-09-06T03:38:01Z"}],"visa":[],"liveness":{"score":39,"band":"fade","label":"Fading","p_open":1,"p_active":0.704,"p_room":0.55,"age_days":42,"expected_fill_days":32,"reasons":["conf:15","velocity","win:tail"],"computed_at":"2026-10-15T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/simpro-global-director-digital-demand-generation","json_url":"https://alion.io/job/simpro-global-director-digital-demand-generation.json","meta":{"generated_at":"2026-10-15T07:30:36Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":11190,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":49872},"rest":"https://alion.io/mcp/rest/get_company?id=49872"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsimpro-global-director-digital-demand-generation"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsimpro-global-director-digital-demand-generation"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsimpro-global-director-digital-demand-generation"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/simpro-global-director-digital-demand-generation\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsimpro-global-director-digital-demand-generation"}]}