{"id":1654166,"url":"https://alion.io/job/sinclair-director-youtube-strategy-and-operations","title":"Director, YouTube Strategy and Operations","company":{"id":4413705,"name":"Sinclair","domain":"sinclairinc.com","url":"https://alion.io/company/sinclair-4","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":80,"open_postings":44,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":3,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Operations","role_family":"Operations","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hunt Valley, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":130000,"max":150000,"currency":"USD","period":"year","gross":null,"usd_annual":150000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":true,"relocation_package":false,"has_equity":true,"technologies":[{"name":".NET","optional":false},{"name":"C#","optional":true}],"status":"live","first_seen_at":"2026-08-18T18:57:45Z","employer_posted_date":"2026-08-18","last_verified_at":"2026-10-31T20:32:57Z","board_verified":true,"closed_at":null,"days_open":74,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":74},"description":"Sinclair is seeking an experienced YouTube Platform Lead to help own the strategy, performance, and operational excellence of our YouTube presence across podcasts, news stations, and social-first brands. This is a specialized platform leadership role, not a general social production position.\nThe ideal candidate brings deep, hands-on expertise in how YouTube works as a distribution, discovery, and monetization engine. They understand content ID, copyright management, audience development, packaging, analytics, and revenue optimization at a level that allows them to shape strategy and improve performance across a broad portfolio of channels and brands.\nThis person will help define how Sinclair uses YouTube to grow audiences, extend brand reach and generate revenue across news, sports and entertainment content.\nKey Responsibilities\nServe as Sinclair’s internal subject matter expert on YouTube and help oversee YouTube strategy across podcasts, news stations, and social verticals, including channel architecture, programming, and publishing strategy.\nBuild platform-specific growth strategies for each brand and content type, balancing reach, retention, frequency, and monetization.\nPartner closely with sales, editorial, production, social, legal, and product leadership to ensure YouTube is integrated into Sinclair’s broader digital strategy.\nAnalyze KPIs such as views, watch time, CTR, retention, subscriber growth, RPM, revenue, and other key metrics to guide overall YouTube strategy.\nTranslate platform changes, policy updates, and algorithmic shifts into actionable guidance for teams across the organization.\nDevelop monetization strategies that maximize revenue while protecting brand safety, content rights, and long-term channel health.\nCreate repeatable operating processes and training that help producers, editors, and channel managers build content that performs well on YouTube.\nRepresent Sinclair in conversations with vendors, partners, creators, and internal stakeholders as the lead subject matter expert on YouTube.\nQualifications\n5+ years of experience working directly with YouTube in a strategy, operations, programming, growth, or monetization role.\nDeep understanding of YouTube ecosystem, including content ID, rights management, monetization rules, policy enforcement, and audience growth.\nDemonstrated success improving channel performance through better packaging, publishing strategy, analytics, and content optimization.\nStrong fluency with YouTube Analytics and related performance dashboards, with the ability to turn platform data into clear strategy and operating guidance.\nExperience working across editorial, legal, business, sales, and technical teams in a matrixed environment.\nStrong judgment, attention to detail, and comfort making decisions in a fast-moving, high-volume content operation.\nAbility to operate both strategically and tactically, with the discipline to build process and the flexibility to respond to platform changes quickly.\nExcellent communication and stakeholder-management skills.\nExperience managing a portfolio of YouTube channels at scale.\nExperience in news, podcasts, entertainment or sports environments a plus.\nSuccess in this role means Sinclair’s YouTube ecosystem becomes more intentional, more scalable, and more profitable. The YouTube Platform Lead will help us grow the right audiences, improve content performance and build a smarter operating model for one of our important distribution channels.\nThe base salarycompensation range for this role is $130,000 to $150,000. Finalcompensation for thisrole will be determined by various factors such as a candidate’s relevantwork experience, skills, certifications, and geographic location. Full time positions areeligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and visionplans, flexible spending accounts, 15 paid vacation days, 2 paid personal days,\n9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.\nSinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.\nAbout Sinclair:\nSinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; and multicast networks CHARGE, Comet, ROAR and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.\nAbout the Team:\nThe life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open-door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.\nPlease note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.","description_format":"text","description_chars":5471,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Parental leave","Retirement plans"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Media & Entertainment","Broadcasting"],"lifecycle":[{"event":"open","at":"2026-10-02T01:04:56Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long shot","p_open":1,"p_active":0.231,"p_room":0.28,"age_days":73,"expected_fill_days":3,"reasons":["conf:3","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-10-31T05:58:55Z"},"pay":{"stated_usd_annual":150000,"is_top_pay":false},"html_url":"https://alion.io/job/sinclair-director-youtube-strategy-and-operations","json_url":"https://alion.io/job/sinclair-director-youtube-strategy-and-operations.json","meta":{"generated_at":"2026-11-01T04:44:01Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7282,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4413705},"rest":"https://alion.io/mcp/rest/get_company?id=4413705"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsinclair-director-youtube-strategy-and-operations"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsinclair-director-youtube-strategy-and-operations"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsinclair-director-youtube-strategy-and-operations"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sinclair-director-youtube-strategy-and-operations\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsinclair-director-youtube-strategy-and-operations"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1654166}},{"tool":"search_jobs","arguments":{"company":"sinclairinc.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1654166},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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