{"id":796818,"url":"https://alion.io/job/sinedigital-media-planner","title":"Media Planner","company":{"id":692122,"name":"SINE Digital","domain":"sinedigital.com","url":"https://alion.io/company/sinedigital","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workable","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Los Angeles, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":70000,"max":90000,"currency":"USD","period":"year","gross":null,"usd_annual":90000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Looker","optional":false},{"name":"Meta Ads","optional":false},{"name":"TikTok Ads","optional":false}],"status":"closed","first_seen_at":"2026-07-09T00:00:00Z","employer_posted_date":"2026-07-09","last_verified_at":"2026-10-27T23:20:54Z","board_verified":false,"closed_at":"2026-10-27T23:20:54Z","days_open":110,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":110},"description":"We are seeking a Media Planner based in Los Angeles to support a portfolio of performing arts centers, Broadway tours, museums, and cultural institutions across the country.\nThis role is ideal for someone with deep paid social and paid search experience, strong cross-channel planning instincts, and a working understanding of programmatic buying across display, CTV, streaming audio, and DOOH.\nYou’ll play a key role in developing media strategies that drive ticket sales, audience growth, and campaign performance for major theatre and cultural partners in the Los Angeles region. You will work closely with Account Directors, Media leadership, Data & Insights, SEO, and Media Specialists to deliver high-impact, performance-driven campaigns.\nRESPONSIBILITIES\nMedia Strategy & Planning\nDevelop cross-channel media strategies rooted in performance KPIs while supporting occasional brand-building initiatives.\nBuild data-driven media plans across paid social, search, display, CTV, streaming audio, and DOOH.\nConduct audience, market, and competitive research to inform targeting, channel mix, and budget allocation.\nPartner with Account Directors to translate client goals into cohesive, measurable media strategies.\nCampaign Execution\nManage end-to-end campaign setup, optimization, pacing, and QA across:\nMeta Ads Manager, Google Ads, TikTok Ads\nSupport programmatic planning and activation across platforms such as DV360, MNTN, and StackAdapt\nImplement creative testing plans, audience segmentation, and bid strategies to maximize ROI.\nPerformance Analysis & Reporting\nMonitor campaign performance and proactively identify insights, trends, and optimizations.\nBuild clear, concise reports using SINE’s custom reporting app and, when needed, bespoke Looker Studio dashboards.\nPresent findings to clients with an emphasis on translating complex data into actionable next steps.\nCross-Functional Collaboration\nWork closely with Client Team, Data & Insights, SEO, and Media Specialists to deliver integrated, insight-led campaign recommendations.\nContribute to strategic planning, seasonal forecasting, and creative/media alignment.\nHelp strengthen SINE’s West Coast presence through thoughtful client service and high-quality delivery.\nIndustry Knowledge\nMaintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies.\nProduce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks.\nEstablish and develop relationships with US media owners\nKeep abreast of changes in the California and broader US media landscape\nEmbody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent.\nRepresent SINE at various industry conferences and events, building the company’s presence and network.\nParticipate in internal training sessions and knowledge-sharing initiatives to foster team expertise.\nABOUT YOU\n5+ years of hands-on experience in paid media planning and activation, ideally across multiple digital channels.\nExpert knowledge of Meta, Google Ads, and TikTok Ads, with working familiarity in DV360, MNTN, and StackAdapt.\nStrong understanding of best practices across display, CTV, streaming audio, and DOOH.\nExceptional client-facing communication and presentation skills.\nStrong analytical skills and comfort working with campaign data and performance metrics.\nAble to distill data into simple, meaningful insights and next steps.\nHighly organized, resourceful, and comfortable managing multiple campaigns simultaneously.\nPassion for arts, entertainment, and live experiences is a plus.\nBENEFITS\n$70,000- $90,000, dependent on experience\nGenerous PTO allowance per year\nAccess to 401(K) Retirement Plan\nAccess to Company subsidised healthcare and dental care\nOccasional free tickets to live events\nStructured personal development, a customised training program and opportunities to attend industry conferences\nOpportunities to help further shape the business culture and agency benefits.\nLOCATION\nThis role is based in the Los Angeles, California area.\nInitially, this position will be fully remote. As SINE Digital continues to expand its West Coast presence and establishes a permanent Los Angeles office, the role will transition to a hybrid working model.\nTherefore, candidates must be based in, or able to commute regularly to, the Los Angeles area, where the future office will be located.\nABOUT US\nSINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London, New York and California, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.\nOur clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organizations such as The Nederlander Organization, Mirvish Productions, Center Theatre Group, The National, The Royal Ballet & Opera, LW Theatres, and The Royal Court.\nAt SINE Digital, we’re committed to creating a workplace where people feel respected, valued, and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation, and we’re proud to be an equal opportunity employer. Inclusion is more than a policy, it’s part of our culture. We welcome talent from all backgrounds, regardless of race, colour, religion, gender identity, sexual orientation, age, nationality, disability, marital status, or any other aspect of identity. If you require any adjustments or support during the recruitment process, let us know at  - we’re here to ensure you have what you need to show up as your best self.","description_format":"text","description_chars":5960,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Digital Marketing"],"lifecycle":[{"event":"open","at":"2026-09-12T05:41:49Z"},{"event":"close","at":"2026-10-27T23:20:54Z"}],"visa":[],"liveness":null,"pay":{"stated_usd_annual":90000,"is_top_pay":false},"html_url":"https://alion.io/job/sinedigital-media-planner","json_url":"https://alion.io/job/sinedigital-media-planner.json","meta":{"generated_at":"2026-10-30T20:05:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":9859,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-31T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":692122},"rest":"https://alion.io/mcp/rest/get_company?id=692122"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsinedigital-media-planner"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsinedigital-media-planner"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsinedigital-media-planner"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sinedigital-media-planner\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsinedigital-media-planner"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":796818}},{"tool":"search_jobs","arguments":{"company":"sinedigital.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":796818},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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