{"id":1232953,"url":"https://alion.io/job/singtel-customer-marketing-manager","title":"Customer Marketing Manager","company":{"id":49912,"name":"Singtel","domain":"singtel.com","url":"https://alion.io/company/singtel","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":41000,"max_usd":74000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":15},"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-14T00:00:00Z","employer_posted_date":"2026-09-14","last_verified_at":"2026-10-02T19:52:02Z","board_verified":true,"closed_at":null,"days_open":19,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":19},"description":"Singtel is where Technology meets Purpose.\nWe're building an AI-first telco for the future-connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.\nFrom transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.\nAt Singtel, your work creates real impact. You'll help create meaningful engagements with enterprise customers and senior decision-makers, turning conversations, insights and relationships into opportunities for deeper partnership and business growth.\nBe a Part of Something BIG!\nAs the Customer Marketing Manager, you will translate Singtel Enterprise’s marketing priorities into high-impact customer engagement programmes that strengthen strategic relationships, generate customer insights, support pipeline progression and build customer advocacy.\nYou will connect account-level customer activation with senior-leader platforms such as the Customer Advisory Council (CAC), executive roundtables, industry forums and CE/CXO engagements. Working closely with Sales, Business Development, Client Solution & Transformation (CST), Enterprise Product and senior leadership, you will ensure every engagement is purposeful, coordinated and followed through to measurable business outcomes.\nHow You will Make An Impact:\nCustomer Engagement Strategy & Programme Management\nDevelop and execute integrated customer engagement plans aligned to Enterprise growth priorities, strategic accounts, vertical programmes and the annual marketing calendar.\nTranslate Enterprise marketing priorities into targeted programmes across priority accounts, customer segments and growth sectors.\nDevelop annual and quarterly activation plans covering executive engagements, customer events, workshops, forums, roundtables, exhibitions and account-based sessions.\nDesign engagements around clear business objectives, target personas, account priorities and intended customer outcomes.\nApply the Connect-Converse-Convert-Champion framework to support relationship development, opportunity progression and customer advocacy.\nMaintain an integrated calendar across customer engagements, senior-leader platforms and strategic industry touchpoints.\nCE/CXO & Senior-Leader Engagement\nIdentify opportunities to engage priority customers through CAC sessions, executive roundtables, industry forums, leadership dinners and other CE/CXO platforms.\nPartner with senior leaders, Sales and account teams to define customer agendas, objectives and follow-up plans.\nCurate executive engagement journeys combining thought leadership, customer challenges, Singtel capabilities, industry perspectives and peer interaction.\nCoordinate senior-management participation, executive hosting, briefing requirements and customer protocols.\nPrepare executive briefs, customer profiles, account context, talking points and run-of-show documents.\nTrack relationships and opportunities arising from senior-leader engagements and ensure disciplined account-level follow-through.\nCustomer Events & Engagement Execution\nLead end-to-end planning and delivery of customer events, executive forums, workshops, roundtables, exhibitions, networking sessions and appreciation programmes.\nDevelop detailed project plans, timelines, budgets, responsibility matrices, checklists and contingency plans.\nManage venues, agencies, vendors, speakers, event production, branding, technical requirements, hospitality and on-site operations.\nManage internal approvals, procurement, purchase orders, contracts, invoicing and governance requirements.\nConduct post-event reviews covering customer feedback, lead outcomes, stakeholder observations and improvement actions.\nEnsure customer experiences meet the standards expected for senior executives, strategic customers and VIP guests.\nCustomer Insights & Business Outcomes\nCapture Voice of Customer insights from events, senior-leader platforms, surveys and stakeholder feedback.\nMonitor customer trends, industry developments, competitor activity and emerging executive topics.\nTranslate customer insights into actionable recommendations for GTM messaging, customer engagement, solution positioning and future programmes.\nStrengthen governance and follow-through of marketing-generated leads and customer actions.\nMaintain dashboards and trackers covering account engagement, leads, follow-up progress and business outcomes.\nPartner with Sales to support the progression of customer engagement into qualified conversations and opportunities.\nMonitor MQL-to-SQL conversion, pipeline influence and account progression where attributable.\nStakeholder, Vendor & Governance Management\nWork independently across Sales, Enterprise Product, CST, Business Development, Marketing, senior management and external partners.\nManage agencies, vendors, speakers, facilitators and ecosystem partners against agreed scopes and service standards.\nMaintain accurate programme documentation, budgets, customer records, trackers and approvals.\nEnsure programmes comply with brand, legal, procurement, finance, data-protection and internal governance requirements.\nProactively identify risks, dependencies and operational issues and drive them through to resolution.\nSkills for Success:\nDegree in Marketing, Business, Communications or a related discipline.\nAt least 6-9 years of relevant experience in B2B customer marketing, executive engagement, events, corporate communications or stakeholder management.\nDemonstrated experience managing complex customer programmes from concept through execution and post-event follow-up.\nExperience supporting senior-executive, C-suite or VIP engagements.\nExperience partnering with Sales and business teams on account-based customer engagement.\nStrong programme and project management capabilities.\nProven ability to manage agencies, vendors, budgets and multiple stakeholders.\nStrong written communication and executive-briefing skills.\nAble to maintain structured trackers, dashboards, budgets and reports, including leveraging AI tools and capabilities.\nFamiliarity with Salesforce, marketing automation, event platforms and customer-data tools.\nAble to interpret customer engagement, lead and pipeline-performance metrics.\nHighly organised, resourceful and able to work independently.\nStrong ownership with the ability to influence without formal authority.\nAble to balance strategic thinking with hands-on execution in a fast-paced environment.\nAre you ready to say hello to BIG Possibilities?\nTake the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!","description_format":"text","description_chars":6809,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Telecommunications","Broadband"],"lifecycle":[{"event":"open","at":"2026-09-25T15:25:06Z"}],"liveness":{"score":38,"band":"fade","label":"Fading","p_open":1,"p_active":0.697,"p_room":0.55,"age_days":18,"expected_fill_days":14,"reasons":["conf:13","velocity","win:tail","comp:brand"],"computed_at":"2026-10-02T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/singtel-customer-marketing-manager","json_url":"https://alion.io/job/singtel-customer-marketing-manager.json","meta":{"generated_at":"2026-10-03T00:50:49Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":567,"day_limit":5000,"remaining_today":4433,"minute_limit":60,"resets_at":"2026-10-04T00:00:00Z"}}}