{"id":1453329,"url":"https://alion.io/job/singtel-manager-customer-lifecycle-marketing","title":"Manager, Customer Lifecycle Marketing","company":{"id":49912,"name":"Singtel","domain":"singtel.com","url":"https://alion.io/company/singtel","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SuccessFactors","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":38000,"max_usd":69000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":15},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Excel","optional":false}],"status":"live","first_seen_at":"2026-09-25T00:00:00Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-10-02T19:52:02Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Singtel is where Technology meets Purpose.\nWe're building an AI-first telco for the future-connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.\nFrom transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.\nAt Singtel, your work creates real impact. You'll use customer insights, CRM and analytics to create more relevant experiences that connect customers with travel products throughout their journey.\nBe a Part of Something BIG!\nAs the Manager - Customer Lifecycle Marketing, you will drive customer cross-sell and lifecycle marketing for Regional Travel Products, helping customers meet their end-to-end travel needs while increasing customer lifetime value and incremental spending.\nThis is an opportunity to combine customer segmentation, CRM, analytics and campaign management to create relevant travel propositions across the customer journey - from awareness and trip planning through purchase, travel and repurchase.\nHow You will Make An Impact:\nSegment target audiences and identify key customer trends, travel behaviours and triggers for different travel products.\n\nDesign and optimise communication flows across the customer lifecycle, including product awareness, trip planning and consideration, purchase and repurchase.\n\nDevelop customer engagement journeys across pre-trip, during-trip and post-trip stages.\n\nLeverage data analytics to conceptualise, design and evaluate marketing campaigns and messaging.\n\nDevelop upsell and cross-sell initiatives that increase customer engagement, spending and lifetime value.\n\nManage marketing campaigns end-to-end to ensure a seamless customer experience.\n\nTrack, report and evaluate campaign performance and translate data insights into actionable strategies and measurable outcomes.\n\nDefine target segments, travel behaviours and campaign triggers.\n\nConceptualise and design campaign processes and fulfilment channels across internal and external touchpoints.\n\nWork across stakeholders with different business priorities and KPIs while balancing the needs of both Travel and Telco businesses.\n\nOperate effectively within a new and evolving business environment where historical data and established SOPs may be limited.\n\nSkills for Success:\nDegree in Marketing or Business Management.\n\nMinimum 5 years of experience in CRM or retention marketing within a SaaS or digital environment.\n\nRelevant experience may include digital CRM, travel loyalty programmes, OTA platforms or travel eCommerce marketing.\n\nGood knowledge of CRM systems.\n\nExperience using analytics and BI tools.\n\nProficient in Microsoft Excel and PowerPoint.\n\nGood knowledge of marketing campaign initiatives, end-to-end process management and execution.\n\nStrong analytical skills with a keen interest in travel and/or lifestyle products.\n\nAble to think creatively and stay sensitive to emerging market trends and solutions.\n\nMeticulous, proactive in learning and able to work independently.\n\nEffective communication and people engagement skills.\n\nKnowledge and experience within the B2C Travel segment.\n\nAre you ready to say hello to BIG Possibilities?\nTake the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!","description_format":"text","description_chars":3486,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Telecommunications","Broadband"],"lifecycle":[{"event":"open","at":"2026-09-29T08:34:50Z"}],"liveness":{"score":76,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.849,"p_room":0.9,"age_days":7,"expected_fill_days":14,"reasons":["conf:13","velocity","win:mid","comp:brand"],"computed_at":"2026-10-02T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/singtel-manager-customer-lifecycle-marketing","json_url":"https://alion.io/job/singtel-manager-customer-lifecycle-marketing.json","meta":{"generated_at":"2026-10-03T04:11:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":4338,"day_limit":5000,"remaining_today":662,"minute_limit":60,"resets_at":"2026-10-04T00:00:00Z"}}}