Mobile ASO/Paid
Why Sintra?
50,000+ small business owners use Sintra every day. Not because it's another SaaS tool - but because our AI helpers actually feel like teammates. They reply to customers, post on social media, analyze data, and much more. For someone running a business alone, this is the first time they've had help that actually helps.
We've built something people care about. Now we need to make it great.
About the Role
We're looking for a Mobile ASO & Paid UA Specialist to own our app's visibility and growth across the App Store and Google Play. You'll combine organic discovery - metadata, creatives, ratings, conversion rate optimization - with paid user acquisition campaigns to drive installs, reduce cost per install, and improve overall app performance.
This is a data-heavy, execution-focused role for someone who understands the full funnel from store listing to in-app conversion.
What You'll Own
App Store Optimization (ASO)
Own metadata strategy - titles, subtitles, descriptions, keywords - for both iOS and Android
Manage and iterate on store creatives: screenshots, preview videos, icons, and feature graphics
Monitor and improve conversion rates at every stage of the store listing
Track keyword rankings and competitor movements
Manage ratings and reviews strategy
Paid User Acquisition
Plan, launch, and optimize paid campaigns across Apple Search Ads, Google UAC, Meta, TikTok, and other relevant channels
Manage budgets and hit CPI/CPA targets
Develop and test ad creatives in collaboration with the design and video teams
Analyze campaign performance and translate data into actionable optimizations
A/B test creatives, audiences, bids, and landing experiences continuously
What We're Looking For
Hands-on experience with ASO tools (AppFollow, Sensor Tower, AppTweak, MobileAction, or similar)
Proven track record running paid UA campaigns for mobile apps
Strong analytical skills - comfortable in dashboards, attribution tools (Adjust, AppsFlyer, Branch), and spreadsheets
Understanding of iOS and Android store algorithms and how they differ
Creative judgment - you know what makes a good store screenshot or ad hook
Detail-oriented and self-directed - you manage your own priorities and deadlines
Monthly Salary:
Salary: €3,500-€6,000 gross/month depending on experience.
Benefits
Equity package: share in the company’s long-term success through an equity plan that rewards your impact and commitment.
Flexible working model: enjoy a flexible approach to work that supports a healthy balance between your professional and personal life.
Private health insurance: comprehensive private health coverage to support your well-being.
Workout sessions with a personal trainer: access guided workout sessions with a personal trainer to help you stay active, healthy, and motivated.
Daily office-provided lunch: fresh, complimentary lunch provided in the office every workday to keep you energized and focused.
By submitting your application you confirm that you have read and understood our Privacy Notice for Job Candidates: https://bit.ly/4b9hhlE