{"id":1548447,"url":"https://alion.io/job/sisa-product-marketing","title":"Product Marketing","company":{"id":2144267,"name":"SISA","domain":"sisa.ai","url":"https://alion.io/company/sisa-ai","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"B","score":75,"open_postings":9,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-30T12:00:50Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-24T20:57:03Z","board_verified":true,"closed_at":null,"days_open":24,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":24},"description":"Role Overview\nWe are looking for a Product Marketing Specialist to drive the growth and market positioning of assigned business units. The candidate should be capable of working independently with Business Unit leaders to plan, execute, and track end-to-end marketing initiatives that strengthen both business growth and brand health. The role requires close collaboration with sales, product, and subject matter experts to deliver impactful go-to-market strategies, demand generation campaigns, and sales enablement programs.\nKey Responsibilities\nGo-to-Market Planning: Build and execute GTM plans for products, solutions, and services aligned with business unit objectives, ensuring successful product launches and market adoption.\nContent Development: Create and manage high-quality marketing and sales content, including brochures, presentations, solution briefs, case studies, emailers, campaign assets, website content, and thought leadership materials.\nCampaign Execution: Plan, execute, and optimize integrated marketing campaigns across digital, email, webinars, events, social media, and partner channels to drive brand awareness, demand generation, and pipeline growth.\nFunnel Management: Own and monitor the end-to-end marketing funnel, tracking key conversion metrics from awareness to qualified pipeline. Work closely with sales teams to improve lead quality, conversion rates, and marketing contribution to revenue.\nSales Enablement: Develop sales enablement assets such as pitch decks, battle cards, competitive positioning, solution briefs, and objection-handling guides. Partner with sales teams to ensure they have the right messaging, content, and insights to accelerate deal closure.\nWin-Loss Analysis: Conduct win-loss analysis by gathering feedback from sales teams and customers to understand buying decisions, competitive dynamics, and market trends. Translate insights into actionable recommendations to refine product positioning, messaging, campaigns, and go-to-market strategies.\nMarket Research: Conduct market research to understand customer needs, industry trends, analyst insights, and regulatory developments, enabling informed marketing and business decisions.\nCompetitive Analysis: Continuously monitor competitor offerings, positioning, messaging, pricing, and go-to-market strategies to strengthen SISA's market differentiation.\nMarketing Performance & Reporting: Track and analyze marketing KPIs, campaign effectiveness, pipeline contribution, and ROI. Provide regular performance reports and recommend optimization strategies based on data-driven insights.\n Cross-Functional Collaboration: Work closely with business units, product teams, sales, customer success, analysts, and subject matter experts to ensure alignment across product messaging, campaigns, customer engagement, and business objectives.","description_format":"text","description_chars":2843,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Cybersecurity","Information Security"],"lifecycle":[{"event":"open","at":"2026-09-30T22:50:02Z"}],"visa":[],"liveness":{"score":51,"band":"ok","label":"Likely open","p_open":1,"p_active":0.676,"p_room":0.75,"age_days":23,"expected_fill_days":31,"reasons":["conf:0","velocity","win:late"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/sisa-product-marketing","json_url":"https://alion.io/job/sisa-product-marketing.json","meta":{"generated_at":"2026-10-24T23:13:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":34141,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2144267},"rest":"https://alion.io/mcp/rest/get_company?id=2144267"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsisa-product-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsisa-product-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsisa-product-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sisa-product-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsisa-product-marketing"}]}