{"id":2846952,"url":"https://alion.io/job/sisu-group-crm-lifecycle-specialist","title":"CRM Lifecycle Specialist","company":{"id":692097,"name":"Sisu Group","domain":"sisugroup.com","url":"https://alion.io/company/sisugroup","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"A","score":88,"open_postings":3,"ghost_share":0,"stale_share":0.667,"repost_share":0,"time_to_fill_p50_days":20,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Enterprise Apps","role_family":"Enterprise Apps","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Tallinn, Estonia"],"countries":["EE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-10-19T08:44:31Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-11-01T08:19:53Z","board_verified":true,"closed_at":null,"days_open":13,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":13},"description":"Sisu Group is a fast-growing iGaming startup with over 200 team members and offices in Tallinn and Malaga. We are on a mission to redefine the future of iGaming and sports betting by building cutting-edge technology and next-generation player experiences. In 2024, ReSpin.com and Epicbet.com were successfully launched, April 2026, we introduced our third brand Shokker. Backed by €21M in secured funding, the majority of our company is owned by the people building it, our team. Sisu promotes a collaborative, non-corporate culture, offering competitive salaries with stock options to match.\nAre you a data-driven, customer-focused professional with a passion for optimising player engagement?\nAs a CRM Lifecycle Specialist at Sisu Group, you will play a crucial role in shaping and executing automated lifecycle programs that guide players through every stage of their journey-from onboarding and engagement to retention, reactivation, and win-back.\nYour work will form the always-on strategic backbone of CRM, helping drive long-term player loyalty and supporting sustainable business growth.\nRequirements:\nBachelor’s degree in Marketing or Business, or at least 2 years of relevant experience\n\nA solid understanding of how players behave and how to manage their journey\n\nComfort working with data to find insights and turn them into actions\n\nClear communication skills and focus on the customer experience\n\nThe ability to stay organised and keep projects moving in a fast-paced environment\n\nExperience using CRM platforms, email tools, and basic analytics software\n\nIt’s a plus if you have:\nFamiliarity with iGaming regulations and responsible gaming practices\nYou will be responsible for:\nCreating CRM lifecycle strategies for onboarding, engagement, retention, reactivation, and win-back\n\nSetting up automated journeys and triggers across email, SMS, and push notifications\n\nPartnering with the CRM Campaigns Team to ensure lifecycle flows align with promotional activities and create a unified player experience\n\nWorking with the creative team to build personal and relevant content\n\nAnalysing player behavior, lifecycle trends, and campaign performance to identify opportunities for optimisation\n\nKeeping an eye on KPIs (engagement, conversion, retention, churn, revenue) and recommending improvements based on data insights\n\nTesting different ideas and messages to see what works best for our audience\n\nTeaming up with product, marketing, and support to keep our goals aligned\n\nMaking sure all our communications stay safe and follow industry rules\n\nChecking that our system logic and data tracking are working exactly as they should\n\nStaying up to date on privacy laws and the best ways to communicate with players\n\nLocation: Tallinn, working hybrid - 4 in the office and a day remote\nCompany culture and benefits:\nAt Sisu Group we believe in creating a positive and inclusive workplace culture where teamwork is the key. We value collaboration, open communication, and treat all team members as equals. We encourage each other to be proactive and take ownership, while also providing the support and resources needed to help them grow and develop even further.\nWe understand that our employees are our biggest asset, which is why we offer a competitive compensation package that includes stock options, and generous paid time off. We believe that building a great company is about more than just creating a successful product, it's about building a community of passionate and driven individuals who share a common goal.\nIf you're looking for a company where you can grow professionally, work with talented and dedicated colleagues, and make a real impact, while sharing our key values of caring, thinking outside the box, taking charge and having a positive mindset, then Sisu Group is the place for you.\nBy submitting this application, the candidate agrees that Sisu Group stores personal details to be able to process the job application. Sisu Group follows and is compliant with the General Data Protection Regulation. Clear police record required, ensuring a commitment to integrity and a safe workplace.","description_format":"text","description_chars":4120,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Stock options"],"hiring_locations":[{"name":"Estonia","iso":"EE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-10-19T11:29:42Z"}],"visa":[],"liveness":{"score":70,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.776,"p_room":0.9,"age_days":12,"expected_fill_days":20,"reasons":["conf:2","win:mid","comp:junior"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/sisu-group-crm-lifecycle-specialist","json_url":"https://alion.io/job/sisu-group-crm-lifecycle-specialist.json","meta":{"generated_at":"2026-11-01T09:03:37Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":14044,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":692097},"rest":"https://alion.io/mcp/rest/get_company?id=692097"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsisu-group-crm-lifecycle-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsisu-group-crm-lifecycle-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsisu-group-crm-lifecycle-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sisu-group-crm-lifecycle-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsisu-group-crm-lifecycle-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2846952}},{"tool":"search_jobs","arguments":{"company":"sisugroup.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2846952},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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