Senior Channel Sales Manager

Channel Sales Lead (ROA)

About Us:

At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers-seamlessly, smartly, and at scale.

As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic.

Our foundation is our people-a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values guide how we lead, innovate, and connect. They are the behaviours that bring our mission and vision to life, every day, in every interaction.

As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.

Learn more at Sitecore.com.

About the role:

We are looking for a Channel Sales Lead to drive revenue growth through Sitecore’s reseller ecosystem across Rest of Asia (ROA), with a primary focus on Thailand, Vietnam, Malaysia, Hong Kong and Korea.

This role is responsible for building, enabling, and scaling high-performing reseller relationships, driving pipeline generation, and ensuring successful execution of joint go-to-market initiatives. The ideal candidate combines strong channel sales execution with a solid understanding of SaaS enterprise software and, ideally, Digital Experience (DXP) solutions.

This is a hands-on role that sits at the intersection of partner management, deal execution, and regional market development. This role requires 25-50% travel across ROA and works closely with Direct Sales, SDRs, and Partner Business Managers, reporting into Global VP, Growth Markets in Dubai.

What You will do:

Channel & Reseller Management

• Own and grow revenue through assigned Sitecore resellers across ROA

• Manage a mix of top-tier (Premium & Elite) and broader reseller tiers, including mid-tier and long-tail resellers, depending on market needs.

• Act as the primary point of contact for reseller sales leadership and key stakeholders

• Drive reseller alignment with Sitecore’s go-to-market strategy, portfolio, and commercial models

• Support onboarding, enablement, and ongoing reseller performance management

Pipeline & Revenue Growth

• Build, manage, and forecast reseller-sourced pipeline

• Support resellers through the full sales lifecycle: opportunity qualification, deal structuring, pricing, and close

• Ensure accurate forecasting and reporting in collaboration with internal sales leadership

• Drive focus on net-new customer acquisition and expansion within existing accounts

Go-To-Market & Enablement

• Develop and execute joint business plans with key resellers

• Support reseller-led marketing activities, campaigns, and events

• Enable resellers on Sitecore’s SaaS, AI, and Digital Experience offerings

• Act as a bridge between resellers and internal teams (Sales, Marketing, Solution Consulting, Customer Success)

Market & Ecosystem Development

• Develop strong understanding of local market dynamics, competitors, and customer needs

• Identify opportunities to expand Sitecore’s footprint through new or deeper reseller engagements

• Provide feedback into regional and global channel strategy based on market insights

What You Need to Succeed:

Core Requirements

• Experience in SaaS software sales, channel sales, or reseller-led sales models

• Proven ability to work with resellers, distributors, or system integrators

• Experience managing pipeline, forecasting, and closing enterprise or mid-market deals

• Strong commercial acumen and deal execution skills

• Excellent communication and stakeholder management abilities

Additional Skills That Could Set You Apart (Highly Desirable):

• Experience with Digital Experience Platforms (DXP), CMS, MarTech, or enterprise software ecosystems

• Familiarity with enterprise buying cycles and multi-stakeholder sales processes

• Experience working with Microsoft-centric ecosystems (Azure, enterprise SaaS environments) is a plus

Language Requirements

• Fluent English (required)

• Proficiency in Thai, Vietnamese, or Korean is a strong advantage

Personal Attributes

• Self-starter with a high degree of ownership and accountability

• Comfortable operating across cultures and geographies

• Structured, data-driven, and outcome-oriented

• Able to balance strategic reseller development with hands-on deal execution

Why This Role

• Opportunity to play a key role in scaling Sitecore’s presence across high-growth Asian markets

• High visibility role working closely with regional and global leadership

• Exposure to Sitecore’s AI-first, SaaS-driven Digital Experience platform strategy

• Ability to shape and influence how Sitecore grows through resellers in ROA

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, colour, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other local legally protected characteristic.