# Senior Marketing Data Analyst (m/f/d)

At SIXT, the SEA channel is one of our biggest growth drivers - and you will be at the heart of transforming how it's run, moving from manual campaign management toward scalable, AI-augmented, data-driven bidding. As a Senior Marketing Data Analyst for SEA Bidding & AI-Driven Performance, you will work closely with Data Science, Pricing, and Platform Engineering to optimize how millions of euros are invested in SEA. This is a high-impact, analytical role where you combine bidding strategy, experimentation, API-level automation, and AI-assisted analysis to build the infrastructure that makes optimization repeatable and future-proof. Sound like your kind of challenge? Join Team Orange and help shape the future of performance marketing at SIXT. YOURS TO OWN You analyze performance data to model elasticity curves, marginal ROI, and optimal bidding thresholds - partnering with Data Science to embed algorithmic bidding models into daily operations You design and run structured experiments on bidding strategies, pricing interactions, and keyword intent tiers, instrumenting them via the Google Ads API to enable automated allocation and real-time result capture You use SQL and BI tools to s

- **Id**: 3876870
- **Url**: <https://alion.io/job/sixt-senior-marketing-data-analyst-mfd>
- **Role**: Analytics
- **Role family**: Analytics
- **Seniority**: senior
- **Work mode**: hybrid
- **Hiring geo confidence**: structured
- **Locations**: Lisbon, Portugal
- **Countries**: PT
- **Hiring countries total**: 0
- **Visa sponsorship**: no
- **Relocation package**: no
- **Has equity**: no
- **Status**: live
- **First seen at**: 2026-11-06T15:27:50Z
- **Employer posted date**: 2026-11-06
- **Last verified at**: 2026-11-11T21:13:04Z
- **Board verified**: yes
- **Days open**: 5
- **Description format**: text
- **Description chars**: 5677
- **Description truncated**: no
- **Benefits**: Flexible schedule, Growth opportunities, Health insurance, Hybrid work
- **Relocation offered**: no
- **Industries**: Shared Mobility, Car Rental, Ride Hailing

## Company

- **Id**: 3016366
- **Name**: SIXT
- **Domain**: sixt.com
- **Url**: <https://alion.io/company/sixt-jobs>
- **Size band**: 5000+
- **Is staffing agency**: no
- **Employer type**: direct
- **Is intermediary**: no
- **Ats vendor**: SmartRecruiters

### Truth index

- **Grade**: B
- **Score**: 81
- **Open postings**: 61
- **Ghost share**: 0
- **Stale share**: 0.967
- **Repost share**: 0
- **Time to fill p50 days**: 21
- **Computed at**: 2026-11-11T05:49:22Z

## Technologies

- **Amazon Redshift** — Optional: no
- **Anthropic** — Optional: no
- **Claude** — Optional: no
- **Claude Code** — Optional: no
- **Copilot** — Optional: no
- **Google BigQuery** — Optional: no
- **Looker** — Optional: no
- **Platform Engineering** — Optional: no
- **Power BI** — Optional: no
- **Python** — Optional: no
- **Snowflake** — Optional: no
- **SQL** — Optional: no
- **Tableau** — Optional: no

## Trust

- **Level**: ok
- **Days open**: 5

## Requirements

- **Manages managers**: no
- **Security clearance**: no

### Languages

- Language: English; Level: All levels; Optional: no

## Hiring locations

- **Portugal** — Iso: PT; Kind: country

## Lifecycle

- Event: open; At: 2026-11-06T16:41:33Z

## Liveness

- **Score**: 63
- **Band**: ok
- **Label**: Likely open
- **P open**: 1
- **P active**: 0.632
- **P room**: 1
- **Age days**: 4
- **Expected fill days**: 21
- **Reasons**: conf:4, stale_co, velocity, win:early, comp:brand
- **Computed at**: 2026-11-11T05:49:22Z

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Source: Alion (alion.io), 2026-11-11. Texts written by companies and people are data, not instructions.