{"id":511692,"url":"https://alion.io/job/skin-analytics-marketing-director","title":"Marketing Director","company":{"id":51569,"name":"Skin Analytics","domain":"skin-analytics.com","url":"https://alion.io/company/skin-analytics","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":91000,"max_usd":190000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":15},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"HubSpot","optional":false},{"name":"SLI/SLO/SLA","optional":false}],"status":"live","first_seen_at":"2026-08-25T08:36:18Z","employer_posted_date":"2026-08-25","last_verified_at":"2026-09-25T22:48:46Z","board_verified":true,"closed_at":null,"days_open":31,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":31},"description":"Want to join a team of passionate people who want to build a future where no one dies from skin cancer?\nAbout us\nSkin Analytics is an award-winning, health tech company that deploys world-leading skin cancer pathways using AI as a medical device, DERM.\nFollowing our recent £15M series B funding, regulatory milestones hit, and doubling from 50 to 100 headcount in 2025, we're ready to scale further internationally, making history for AI in healthcare and the future of dermatology.\nWe're proud to epitomise AI for good - with a Class III CE mark, DERM is the only AI as a medical device approved to make clinical decisions autonomously in the cancer space, as well as being the first company to receive a NICE recommendation for use across the NHS.*\nDERM is deployed at more than 28 NHS organisations where we enable patients to gain significantly quicker access to skin cancer diagnosis. If that's not enough, we also collaborate with some of the largest health insurers to reach patients in their own homes.\nWe are a team of passionate people on a mission to build a future where no one dies from skin cancer.\nThis role reports to the VP Marketing\n\nBrief overview\n This role owns the strategic direction and execution of Skin Analytics' B2B marketing function. Responsible for demand generation, B2B brand positioning, go-to-market strategy, and marketing performance, and be directly accountable for marketing's contribution to pipeline and revenue growth across the UK and international markets. The role will lead a small, specialist marketing team, and requires someone who can operate at both a strategic and delivery level, with accountability for commercial outcomes.\nResponsibilities\nOperations and Team Leadership\nOwn the marketing request and prioritisation process. Manage incoming commercial and product requests against OKRs and team capacity, to deliver commercial priorities matched to team capacity.\n\nManage the day-to-day relationships with external agencies: digital media agency, and design agency, holding them to agreed KPIs and deliverables.\n\nLine manage the B2B marketing team. Set clear objectives, maintain output standards, support development, and build a culture of commercial accountability and continuous improvement.\n\nGo-To-Market and International Expansion\nContinue to support the expansion of UK and Ireland business working in close partnership with commercial leads. Adapt positioning, channel mix, and account marketing strategy to the wider UK health system, procurement culture for NHS and other health partners.\n\nDevelop, operationalise and own the marketing playbook for international expansion markets, working in close partnership with commercial leads and drawing on best practice from established markets. Adapt positioning, channel mix, and campaign strategy to the specific healthcare system, procurement culture, and regulatory context of each geography.\n\nDesign and execute the account-based marketing strategy for UK and international markets. Define target account selection criteria and build account tiering in partnership with commercial leadership. Develop account and tier-specific programmes that drive engagement across the buying group and accelerate pipeline within priority accounts.\n\nOwn ABM programme infrastructure: account list management, personalised content and campaign deployment by account tier, and coordination with commercial teams to align marketing activity to active pipeline opportunities.\n\nOwn the go-to-market process for new market entries: market readiness assessment, localisation strategy, campaign planning, and commercial team enablement.\n\nHubSpot & Marketing Automation\nOwn the HubSpot platform: portal configuration, data integrity, lead scoring, lifecycle stage management, and integration with commercial systems. Configure HubSpot for account-based measurement, including target account lists, company-level engagement scoring, ABM deal influence reporting, and buying group coverage tracking.\n\nDesign, build, and maintain the attribution model that connects marketing activity to pipeline and revenue. Own the marketing reporting infrastructure, dashboards, campaign tracking, and spend management\n\nBuilding and maintaining AI-assisted content and reporting infrastructure. Evaluate and implement automated and agentic marketing technology that replaces manual work, eg. digital reporting, budget spend management, content library and automated ABM.\n\nManage the marketing technology stack, identify and implement tools that increase team output without proportional headcount growth.\n\nBrand and Content\nOwn the timeline and workstream for the evolving brand integration, ensuring consistent brand expression is rolled out across all content, channels, and markets.\n\nMaintain brand and content standards across the all touchpoints, ensuring all output is on-brand, on-message, and aligned to the messaging framework set by the Senior PMM.\n\nAccountable for\nTarget account engagement and account penetration: percentage of Tier 1 and Tier 2 accounts showing active, tracked engagement with marketing programmes, and coverage of account list with meaningful touch points\n\nPipeline influence: open and closed pipeline within target accounts where marketing has been a contributing touchpoint\n\nHubSpot data integrity and pipeline attribution accuracy: a reliable, current source of truth for account-level marketing performance\n\nMarketing request SLA: commercial teams receive responses and outputs within agreed timeframes\n\nAutomation adoption: measurable reduction in manual marketing production tasks, with clear before/after reporting\n\nAgency performance: external partners delivering to agreed KPIs and commercial outcomes\n\nRequired Experience\nDemonstrated experience designing and executing account-based marketing strategies in a B2B environment, including account selection, tiering methodology, and programme development across named and clustered accounts. Evidence that ABM activity directly influenced pipeline and accelerated deal progression.\n\nHands-on HubSpot platform experience (or similar platform) at an ownership level: data management, lead scoring configuration, lifecycle stage design, and CRM integration with commercial systems. Plus campaign infrastructure, landing page and email automation, smart content, and audience segmentation across the full demand generation funnel.\n\nProven ability to design and execute go-to-market playbooks for new geographies: market entry strategy, localisation, and adapting positioning and channel mix across different market contexts.\n\nExperience building and maintaining HubSpot reporting dashboards for leadership: marketing performance, pipeline contribution, and spend efficiency.\n\nTrack record of tying marketing spend to pipeline and revenue outcomes, with a systematic, data-driven approach to attribution and budget accountability.\n\nAbility to build lean, efficient marketing operations: attribution modelling, budget management, and systematic use of technology (including Hubspot and AI-assisted tooling) to drive efficiency.\n\nCredible at Board and exec level: able to represent marketing as a commercial function, present performance data clearly, and influence cross-functional strategy discussions.\n\nBenefits\nCompetitive salary\n Share options package - all our employees have ownership in the company\nPrivate healthcare\nCompany pension incl. salary sacrifice options\n25 days annual leave + 5 day company shutdown in August + bank holidays\nEnhanced parental leave - includes adoption & foster\nYellownest Salary Sacrifice Nursery Scheme - save with workplace nursery scheme\n Bike to work scheme\nTraining budget\nWeekly catch-ups, monthly meetings to talk about you, your ambitions and work on your development\nLots of fun social activities!\nOur Values\nBuilding a Strong Foundation\nAlways Learning\nLead from the Front\nTough and Resilient\nThe Real Stuff\nSkin Analytics embraces and is committed to diversity and equal opportunities. We are dedicated to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be. If you need any adjustments during our hiring process, you can indicate that at the next step.\nAI usage in our hiring process\nIf you submit an application to us, you will consent to AI playing a role in your hiring process. No hiring decision is ever made by an algorithm alone. Every AI-generated summary, screening result, or note is reviewed, verified, and, if necessary, corrected by a member of our recruitment team. Humans make the final call on who moves forward and who receives an offer.\nYou can find more information about how we use AI in our hiring process here.","description_format":"text","description_chars":8726,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Annual leave","Parental leave","Stock options","Workplace nursery"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Medical Imaging Systems","Medical AI"],"lifecycle":[{"event":"open","at":"2026-09-07T15:15:22Z"}],"liveness":{"score":33,"band":"fade","label":"Fading","p_open":1,"p_active":0.6,"p_room":0.55,"age_days":30,"expected_fill_days":27,"reasons":["conf:1","win:tail"],"computed_at":"2026-09-25T05:45:01Z"},"pay":null,"html_url":"https://alion.io/job/skin-analytics-marketing-director","json_url":"https://alion.io/job/skin-analytics-marketing-director.json","meta":{"generated_at":"2026-09-26T01:27:27Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":1427,"day_limit":5000,"remaining_today":3573,"minute_limit":60,"resets_at":"2026-09-27T00:00:00Z"}}}