{"id":2129201,"url":"https://alion.io/job/sky-audience-planning-analyst","title":"Audience Planning Analyst","company":{"id":13689,"name":"Sky","domain":"sky.com","url":"https://alion.io/company/sky","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"TalentPools","truth_index":{"grade":"B","score":75,"open_postings":12,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":23,"computed_at":"2026-10-16T05:45:00Z"}},"role":"Analytics","role_family":"Analytics","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":53000,"max_usd":108000,"period":"year","method":"role_country_seniority_unknown","sample_n":179},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Alteryx","optional":false},{"name":"GCP","optional":false},{"name":"Python","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-05-04T13:01:49Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-16T19:05:38Z","board_verified":true,"closed_at":null,"days_open":165,"trust":{"level":"stale","repost_count":1,"flags":["stale"],"days_open":164},"description":"For this role we offer the hybrid working approach with 3 days a week onsite in Osterley campus.\nWant to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.\nSky Business is on an exciting journey to use data more intelligently to engage and grow our business audiences.We’relooking for a Data Strategist to play a pivotal role in shaping and delivering our B2B audience strategy, driving smarter targeting, measurement, and optimisation across verticals.\nSitting within the Data and Marketing Operations team,you’llact as the bridge between Advanced Analytics, Marketing Operations, and Commercial and Marketing teams-ensuring data-driven insights are turned into actionable marketing strategies.You’llalso collaborate with third-party marketing service suppliers to enhance Sky Business’ B2B audience capabilities.\nWhat you’ll do:\n Develop and own the B2B audience data strategy, ensuring audience segmentation and targeting are insight-led and commercially focused.\n\n Collaborate with Advanced Analytics to translate complex data outputs into actionable audience and campaign strategies.\n\n Develops, analyses and reports onAudience Segmentation/Modelsto inform Sky’sBusinesscommercial orrevenuestrategy\n\n Work closely with Marketing Operations to ensure effective campaign activation and performance measurement.\n\n Partner with Commercial and Marketing teams to align data initiatives with businessobjectivesand customer growth priorities.\n\n Manage relationships with third-party data and marketing service providers, ensuring best-in-class data management, enrichment, and integration practices.\n\n Champion data governance and compliance within marketing operations, ensuring ethical and compliant use of customer and prospect data.\n\n Drive innovation in how Sky Business uses data toidentifyand target high-value audiences across sectors and channels.\n\nWhat you’ll bring:\n Proven experience in data strategy, insights, audience planning, or marketing analytics within a B2B environment, with strong expertise in segmentation and data-driven audience development across channels.\n\n Strong technical capability in Python and SQL, with experience managing data structures and automating workflows and reporting (e.g. SQL, Alteryx).\n\n Ability to translate business questions into data solutions, and turn complex analysis into clear, actionable marketing insights.\n\n Confident stakeholder manager, able to influence across functions and levels, and work effectively with external partners and data providers.\n\n Solid understanding of marketing data platforms (GCP, CRM, CDP, DMP) and analytics tools, with a collaborative, growth-focused mindset.\n\nTeam Overview\nSky Business is a new, exciting division of Sky.We'repassionate about giving small businesses a better broadband experience andwe'velearnt everything we know from one of the leading providers of business broadband in the United States, Comcast. With an exciting, fast-paced start up environment,we'relooking for exceptional people, to help drive our business forward. And with the support of a truly trusting and collaborative team,you'llgrow alongside our business.\nThe Rewards:\nThere's one thing people can't stop talking about when it comes to #LifeAtSky: the perks. Here’s a taster:\n Sky Q, for the TV you love all in one place\n\n The magic of Sky Glass at an exclusive rate\n\n A generous pension package\n\n Private healthcare\n\n Discounted mobile and broadband\n\n A wide range of Sky VIP rewards and experiences\n\nHow you'll work:\nWe know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home.\nWe've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process.\nYour office base:\nOsterley:\nOur Osterley Campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Gunnersbury, Ealing Broadway and South Ealing tube stations. There’s also plenty of bike shelters and showers.\nOn campus, you’ll find 13 subsidised restaurants, cafes, and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.\nInclusion:\nAt Sky we don’t just look at your CV. We’re more focused on who you are and your potential. We also know that everyone has a life outside work, so we’re happy to discuss flexible working.\nWe are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.\nWhy wait?\nApply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you.\n To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.\n Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.","description_format":"text","description_chars":5540,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Flexible schedule","Hybrid work"],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Broadcasting","MVNO","Broadband","Streaming & OTT Platforms"],"lifecycle":[{"event":"open","at":"2026-10-09T00:54:34Z"},{"event":"close","at":"2026-10-12T10:57:12Z"},{"event":"reopen","at":"2026-10-15T18:13:57Z"}],"visa":[],"liveness":{"score":3,"band":"cold","label":"Long shot","p_open":1,"p_active":0.099,"p_room":0.28,"age_days":164,"expected_fill_days":23,"reasons":["conf:0","stale_co","urgency","velocity","win:tail","crowd:"],"computed_at":"2026-10-16T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/sky-audience-planning-analyst","json_url":"https://alion.io/job/sky-audience-planning-analyst.json","meta":{"generated_at":"2026-10-16T21:31:37Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2532,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-17T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":13689},"rest":"https://alion.io/mcp/rest/get_company?id=13689"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsky-audience-planning-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsky-audience-planning-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsky-audience-planning-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sky-audience-planning-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsky-audience-planning-analyst"}]}