{"id":1186213,"url":"https://alion.io/job/sleeman-vice-president-sales","title":"Vice President, Sales","company":{"id":1277211,"name":"Sleeman Breweries","domain":"sleemanbreweries.ca","url":"https://alion.io/company/sleemanbreweries","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Guelph, Canada","Laval, Canada","Calgary, Canada","Vernon, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":73000,"max_usd":132000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":45},"experience_years_min":15,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false}],"status":"live","first_seen_at":"2026-09-10T00:00:00Z","employer_posted_date":"2026-09-10","last_verified_at":"2026-10-20T18:28:20Z","board_verified":false,"closed_at":null,"days_open":43,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":43},"description":"Position:\nVice President, SalesLocation:\nGuelph, OntarioLevel:\nVice PresidentBenefits and Perks:\nAt Sleeman Breweries, you’ll have access to benefits that support you today and help you plan for tomorrow:\nCompetitive compensation\nRRSP-matching program to help you save for retirement\nA commitment to work-life balance\nBenefits coverage for partners and kids\nParental leave top-up for primary and secondary caregivers\nEmployee product credit\nTuition reimbursement program for eligible employees\nEmployee and family assistance program\nDiscount program with access to perks from big brands and local favourites\nProfessional development opportunities including mentorship and leadership development\nIf you require an accommodation or an accessible format at any stage of the application or hiring process, please let the recruitment team know. We are committed to providing an inclusive and accessible experience for all candidates.\nWhy Join Sleeman Breweries?\nWhat’s your story? Ours is about pushing boundaries to create Canada’s third-largest brewery known for unique craft and world-class brands enjoyed across the country.\nAs part of Sapporo Breweries, our story includes Sleeman Breweries in Ontario, Okanagan Spring Brewery in B.C., Wild Rose Brewery in Alberta, and Unibroue in Quebec.\nWhen you join Sleeman Breweries, you join a company deeply committed to quality, sustainability, and creating an outstanding employee experience. People here care about what they do and the people they work with. Write your next chapter with us at Sleeman Breweries.\nGet an inside look at what it’s like working at Sleeman Breweries by following @LifeAtSleeman on Instagram\nPurpose and Impact\nThe Vice President, Sales is a senior enterprise leader responsible for shaping and executing Sleeman Breweries’ national sales strategy to deliver sustainable revenue growth, strong market execution, and long-term brand health. This role leads and inspires a complex, multi-channel sales organization by setting clear strategic direction, strengthening customer partnerships, driving consistent execution across channels, and building a high-performing leadership team aligned to enterprise priorities and brand growth objectives. Working in close partnership with Marketing, Supply Chain, Finance, Human Resources, and the executive team, the Vice President translates corporate strategy into disciplined, measurable commercial outcomes-balancing strategic vision with operational excellence to drive near-term performance while building capability, structure, and leadership depth for future growth within a regulated and highly competitive environment. This role offers flexibility in work location within Canada; however, frequent travel (approximately thirty percent of the time) is required, including regular time in Guelph, Ontario and across markets, regions, and channels across Canada.Strategic and Commercial Leadership\nDefine and execute the national sales strategy in alignment with corporate objectives and brand priorities\n\nTranslate enterprise strategy into clear sales goals, operating plans, and execution frameworks\n\nLead annual and longer-term commercial planning, including channel strategy and portfolio priorities\n\nProvide strategic insight and leadership as a trusted contributor at the executive table\n\nEnsure strong strategic execution to support brand strength and regional growth across Canada\n\nRevenue and Performance Management\nOwn national sales performance across revenue, volume, margin, and trade investment effectiveness\n\nEstablish and maintain performance metrics, scorecards, and operating rhythms to track results\n\nDrive disciplined forecasting, demand visibility, and performance management practices\n\nEnsure consistent and effective execution across regions, customer segments, and sales channels\n\nCustomer and Channel Leadership\nBuild and sustain senior-level relationships with key customers and strategic partners\n\nLead national account strategy, commercial negotiations, and joint business planning\n\nEnsure differentiated go-to-market strategies by channel, aligned to customer and brand needs\n\nRepresent the Sales function in key customer, industry, and commercial forums\n\nPeople Leadership and Sales Capability\nLead, coach, and develop a high-performing national sales leadership team\n\nClarify roles, accountability, and decision-making across the sales organization\n\nBuild leadership capacity, succession plans, and long-term bench strength\n\nFoster a culture of inclusion, collaboration, accountability, and continuous improvement\n\nCross-Functional Partnership\nPartner closely with Marketing to align on brand strategy, activation, and portfolio priorities\n\nCollaborate with Supply Chain to support demand planning, service levels, and execution\n\nWork with Finance on budgets, forecasts, and return-on-investment analysis\n\nContribute actively to enterprise transformation initiatives and strategic programs\n\nRequired Qualifications\nExtensive (minimum 15 years) senior-level sales leadership experience within consumer packaged goods, beverage, or similarly complex commercial environments\n\nDemonstrated success leading multi-region, multi-channel sales organizations\n\nStrong commercial and financial acumen with an ability to balance strategic and operational priorities\n\nProven experience driving organizational change, modernization, or transformation\n\nAbility to lead effectively within regulated or highly structured sales environments\n\nPreferred Qualifications\nDirect experience within the beverage or beverage alcohol industry\n\nExperience within consumer packaged goods organizations with national scale\n\nExposure to provincially regulated or controlled sales systems\n\nExperience operating within matrixed or multinational organizational structures\n\nLeadership Attributes\nEnterprise-wide mindset with a strong focus on execution and results\n\nDecisive, values-based leadership style with sound judgment\n\nHighly collaborative and influential across functions and stakeholders\n\nComfortable navigating ambiguity, complexity, and change\n\nStrong commitment to talent development, leadership growth, and cultural\n\nThink you have what we need but your credentials don’t perfectly line up? That’s OK! We know that some job seekers miss opportunities if they think their qualifications don’t fit. If you believe your skills and experience can make a difference here, we encourage you to apply!\nOur Commitment to Diversity, Equity and Inclusion\nAt Sleeman Breweries, we believe that better beer, and better workplaces, happen when people feel welcomed and valued for the differences they bring.\nWe are committed to fair hiring practices free from discrimination, and we encourage applications from all qualified candidates. We use AI to support parts of our recruitment process; however, hiring decisions are always made by people and aligned with our commitment to fairness, consistency, and equal opportunity.\nBETTER BEER. BETTER PEOPLE. 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