{"id":2941695,"url":"https://alion.io/job/smarsh-senior-marketing-operations-analyst","title":"Senior Marketing Operations Analyst","company":{"id":1738,"name":"Smarsh","domain":"smarsh.com","url":"https://alion.io/company/smarsh","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Lever","truth_index":{"grade":"A","score":90,"open_postings":14,"ghost_share":0,"stale_share":0.214,"repost_share":0,"time_to_fill_p50_days":67,"computed_at":"2026-10-26T05:57:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Portland, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":106000,"max":141000,"currency":"USD","period":"year","gross":null,"usd_annual":141000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"Amazon Redshift","optional":false},{"name":"Claude","optional":false},{"name":"Claude Code","optional":false},{"name":"Databricks","optional":false},{"name":"dbt","optional":false},{"name":"Fivetran","optional":false},{"name":"Google BigQuery","optional":false},{"name":"LinkedIn","optional":false},{"name":"Looker","optional":false},{"name":"LookML","optional":false},{"name":"Marketo","optional":false},{"name":"Power BI","optional":false},{"name":"Salesforce","optional":false},{"name":"Snowflake","optional":false},{"name":"SQL","optional":false},{"name":"Tableau","optional":false},{"name":"Amplitude","optional":true},{"name":"LLM","optional":true},{"name":"Python","optional":true}],"status":"live","first_seen_at":"2026-10-19T21:21:18Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-27T01:30:45Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"About the role\nSmarsh is looking for a Senior Marketing Analyst to build the data foundation that marketing and go-to-market (GTM) teams run on - and that our AI tools will increasingly depend on. AI assistants and agents can only answer revenue questions reliably when the data model beneath them is clean, governed, and well defined. This role owns that layer for marketing: from source-system connectors and Snowflake, through dbt models and a governed semantic layer, to the dashboards, analysis, and AI-driven insight that leadership uses to make decisions.\nYou'll set the measurement and data roadmap, not just execute against it. You'll partner with Marketing Operations, Demand Generation, Sales/Revenue Operations, Customer Success, and IT/Data Architecture, and you'll be a trusted analytical partner to marketing and GTM leadership on planning, pipeline, and growth strategy.\nHow will you contribute?\nAI-ready data foundation\nDesign and build an AI-ready data foundation for marketing and GTM: governed dbt models and a semantic layer (e.g., dbt Semantic Layer, LookML, Omni) with consistent metric definitions that both people and AI tools can query.\nPrioritize foundation domains in partnership with RevOps and IT - starting with marketing performance and attribution, and connecting to pipeline, account hierarchy, and customer retention data.\nBuild validation and testing frameworks (data tests, reconciliation checks, and accuracy evaluation of AI-generated answers) so AI assistants and agents return answers leadership can trust.\nPartner with Marketing Operations and IT to deploy and improve AI tools (e.g., Claude, BI-native AI agents) that answer recurring marketing and pipeline questions in a self-serve way.\nData architecture & engineering\nOwn the marketing data architecture end to end: source-system connectors, ingestion into Snowflake, transformation logic, orchestration, and curated data models.\nBuild and maintain reliable pipelines (e.g., Salesforce, Marketo, Marketo Measure/Bizible, ABM, Google/LinkedIn/Bing Ads, sales engagement platforms) using ELT and orchestration tooling such as Fivetran and Airflow, with monitoring and documented SLAs.\nModel account hierarchies and lead-to-account matching so marketing engagement rolls up correctly to accounts, buying groups, and opportunities.\nMeasurement, attribution & analytics\nOwn the design, governance, and evolution of marketing attribution (W-Shaped, Custom Model, and account-level influence), including documenting assumptions and limitations.\nLead ABM measurement: account engagement scoring, buying-group coverage, intent-to-pipeline conversion, and target-account progression.\nGo beyond descriptive reporting - apply cohort analysis, funnel velocity, incrementality/test-and-control design, and forecasting to answer \"what's working, and what should we do next?\"\nAnalyze campaign and channel performance (organic search, paid search, paid social/ABM, display, email, events, field) and deliver prioritized recommendations on budget and program mix.\nStrategy, reporting & stakeholder leadership\nPartner with marketing and GTM leadership on annual planning, pipeline targets and coverage, growth strategy, and operating cadences, bringing the analysis that grounds those decisions.\nBuild and own executive-grade dashboards (e.g., Power BI, Looker, Tableau, Omni) reconciled against Salesforce and finance data, and own the analytics behind monthly/quarterly business reviews and QBRs.\nDefine and govern a single set of marketing metric definitions (MQL/MQA, SAL, pipeline sourced vs. influenced, CAC, ROI) and drive adoption across Marketing, Sales, and Customer Success.\nSet and maintain the marketing analytics roadmap: prioritize requests, balance ad hoc work against foundational builds, and communicate trade-offs.\nData quality, governance & enablement\nEstablish data quality standards and automated checks across CRM, marketing automation, and the warehouse; fix root causes rather than patching symptoms.\nEnsure marketing data and AI use align with Smarsh data privacy, security, and governance requirements in partnership with Legal, Security, and IT.\nMentor analysts and Marketing Operations teammates on SQL, dbt, data modeling, and responsible use of AI in analytics.\nWhat will you bring?\n5+ years of experience in GTM, marketing, or revenue operations analytics, or business intelligence, ideally in B2B SaaS or technology.\nAdvanced SQL and hands-on experience with Snowflake or a comparable cloud data warehouse (e.g., BigQuery, Redshift, Databricks), including designing data models, not just querying them.\nHands-on dbt experience building production-grade, tested, documented models.\nExperience building or governing a semantic or metrics layer (e.g., dbt Semantic Layer, LookML, Omni, or a BI-native equivalent).\nExperience with ELT and orchestration tooling (e.g., Fivetran, Airflow, or similar).\nDeep working knowledge of Salesforce data structures (leads, contacts, accounts, opportunities, campaigns, campaign members) and Marketo or a comparable marketing automation platform.\nExpert BI skills in at least one major platform (e.g., Power BI, Looker, Tableau, Omni, Hex), including governed, self-serve dashboard design.\nProven experience designing and governing multi-touch attribution and ABM reporting, and explaining methodology and its limits to non-technical executives.\nPractical, hands-on use of AI tools (e.g., Claude, Claude Code) in analytics work, and a clear point of view on what makes data AI-ready.\nTrack record of owning an analytics roadmap and influencing senior stakeholders with data.\nExcellent written and verbal communication; able to turn complex analysis into a concise business narrative.\nBonus skills & experience\nExperience building or evaluating AI agents or LLM-based assistants that answer business questions over a governed data model, including accuracy testing.\nPython or R for statistical analysis, automation, or modeling (e.g., forecasting, propensity, marketing mix or incrementality analysis).\nExperience with Marketo Measure (Bizible) at an administrator or model-design level.\nFamiliarity with the broader GTM data ecosystem: sales engagement and conversation intelligence (e.g., Salesloft, Outreach, Gong), data enrichment and hygiene (e.g., Clay, RingLead), ABM/intent platforms, and product analytics (e.g., Heap, Amplitude).\nExperience supporting annual planning, territory design, pipeline coverage modeling, or retention KPIs.\nExperience in a regulated industry (financial services, healthcare, or similar) where data accuracy and auditability are especially important.\nBachelor's degree in Analytics, Statistics, Computer Science, Business, Marketing, or a related field, or equivalent practical experience.","description_format":"text","description_chars":6767,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Security Compliance","RegTech, AML & Compliance"],"lifecycle":[{"event":"open","at":"2026-10-20T17:28:52Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 2 · green card filings: 5","filings_12m":2,"filings_prev_12m":13,"green_card_filings_12m":5,"median_offered_wage_usd":137500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":6,"expected_fill_days":67,"reasons":["conf:3","win:early"],"computed_at":"2026-10-26T05:57:25Z"},"pay":{"stated_usd_annual":141000,"is_top_pay":true},"html_url":"https://alion.io/job/smarsh-senior-marketing-operations-analyst","json_url":"https://alion.io/job/smarsh-senior-marketing-operations-analyst.json","meta":{"generated_at":"2026-10-27T03:00:19Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":2417,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1738},"rest":"https://alion.io/mcp/rest/get_company?id=1738"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsmarsh-senior-marketing-operations-analyst"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsmarsh-senior-marketing-operations-analyst"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsmarsh-senior-marketing-operations-analyst"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/smarsh-senior-marketing-operations-analyst\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsmarsh-senior-marketing-operations-analyst"}]}