{"id":1614671,"url":"https://alion.io/job/smart-technologies-email-marketing-manager","title":"Email Marketing Manager","company":{"id":1782968,"name":"SMART Technologies","domain":"smarttech.com","url":"https://alion.io/company/smarttech-com","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Calgary, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":57000,"max_usd":104000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":161},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"HubSpot","optional":false}],"status":"live","first_seen_at":"2026-08-19T08:00:00Z","employer_posted_date":"2026-10-01","last_verified_at":"2026-10-15T18:41:04Z","board_verified":true,"closed_at":null,"days_open":57,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":57},"description":"Role Summary\nThe Email Marketing Manager owns the strategy, execution, optimization, and reporting of email marketing programs that drive engagement, nurture leads, and support pipeline growth. This role is responsible for developing targeted campaigns, automated customer journeys, audience segmentation, and email performance optimization. Working closely with Demand Generation, Product Marketing, Sales, and Data teams, the Email Marketing Manager delivers scalable, data-driven email programs that support business objectives and enhance the customer experience.\nKey Responsibilities\nDevelop and execute email marketing strategies that support lead generation, customer engagement, and pipeline progression.\nGrow and optimize opted-in audiences through lead acquisition, audience growth, and lifecycle marketing programs that increase engagement and support pipeline growth. \nBuild, manage, and optimize email campaigns, nurture streams, automated journeys, and trigger-based communications.\nOwn end-to-end email production, including audience segmentation, campaign setup, testing, QA, deployment, and reporting.\nPartner with Demand Generation, Product Marketing, Sales, and Data teams to align email programs with campaign objectives and customer lifecycle stages.\nManage and optimize HubSpot (or a comparable marketing automation platform), including workflows, audience segmentation, reporting, and CRM integrations.\nUse audience and campaign data to personalize content, improve targeting, and increase email engagement and conversion rates.\nMonitor and improve key email metrics, including deliverability, open rates, click-through rates, conversions, and pipeline contribution.\nConduct A/B testing across subject lines, content, calls-to-action, audience segments, and send timing to drive continuous improvement.\nMaintain email platform health through database hygiene, consent management, deliverability best practices, and automation governance.\nProvide actionable reporting and insights to inform future campaign and email strategy decisions.\nQualifications\nPost-secondary education in Marketing, Communications, Business, or a related field, or equivalent experience.\n5+ years of experience in email marketing, marketing automation, CRM marketing, or a related digital marketing role.\nProven experience building and optimizing email campaigns, automated nurture programs, and audience segmentation strategies.\nHands-on experience with HubSpot (preferred) or similar marketing automation platforms.\nStrong understanding of email marketing best practices, lead nurturing, deliverability, campaign attribution, and funnel progression.\nExperience with A/B testing, personalization, database management, and consent/compliance requirements.\nStrong analytical skills with the ability to interpret campaign performance and translate insights into action.\nExcellent writing, editing, communication, and stakeholder management skills.\nExperience in B2B, SaaS, technology, education, or EdTech environments is an asset.\nWorking Conditions\nFull-time, Calgary-based role with regular in-office collaboration.\nFast-paced, campaign-driven environment with multiple priorities and deadlines.\nFrequent use of email marketing, CRM, analytics, and collaboration tools.\nOccasional flexibility may be required to support campaign launches and business priorities.\nHigh attention to detail required for audience selection, campaign execution, QA, compliance, and reporting.\nWhat Success Looks Like\nEmail programs consistently contribute to lead generation, engagement, and pipeline growth.\nOpted-in audience and engaged database size grow through acquisition, nurturing, and retention programs.\nAutomated nurture journeys effectively move prospects through the customer lifecycle.\nEmail performance metrics improve through ongoing optimization and testing.\nAudience segmentation and personalization drive stronger engagement and conversion rates.\nEmail operations remain scalable, compliant, and efficient.\nReporting provides clear visibility into performance, insights, and business impact.\nStakeholders view email marketing as a trusted and effective channel that supports campaign 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