{"id":334968,"url":"https://alion.io/job/smartdev-growth-marketing-specialist","title":"Growth Marketing Specialist","company":{"id":7939,"name":"SmartDev","domain":"smartdev.vn","url":"https://alion.io/company/smartdev","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hanoi, Vietnam"],"countries":["VN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":500,"max":1000,"currency":"USD","period":"month","gross":null,"usd_annual":12000},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Claude","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LLM","optional":false}],"status":"live","first_seen_at":"2026-08-11T07:39:34Z","employer_posted_date":"2026-08-11","last_verified_at":"2026-09-25T22:37:23Z","board_verified":true,"closed_at":null,"days_open":45,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":45},"description":"SmartDev is an AI-powered software development company headquartered in Vietnam, part of the Verysell Group. We help global businesses deliver faster and build smarter - combining AI-driven development practices with deep expertise across fintech, healthcare, retail, and enterprise technology. Our team of engineers, architects, and AI specialists works across the full stack: from custom software and cloud solutions to generative AI, MLOps, and intelligent automation. At SmartDev, we believe that great architecture and AI-first thinking are a competitive advantage - and we build our teams accordingly.\nThe company is at a pivotal point in our journey: transitioning from a pure IT outsourcing provider to an AI-enabled solutions partner.\nWe have over 200 talented employees working both on-site and remote/hybrid at locations:\nHanoi: Zodiac building, 19 Duy Tan Street, Dich Vong Hau ward, Cau Giay District, Hanoi \nDanang: 81 Quang Trung, Hai Chau 1 ward, Hai Chau District, Danang \n We are looking for a Growth/Go-To-Market Specialist to join our Marketing team (Ha Noi based) and help us bring SmartDev's services and solutions to clearly defined target markets.\nThe role will focus primarily on ICP-driven GTM campaigns and demand-generation activities, working closely with SDR/BDM teams, Subject Matter Experts, and other internal and external stakeholders.\nYou will support Inbound activities where relevant, but the core of your role will be to understand who we want to reach, what problems they have, which SmartDev solution addresses those problems, and how we can build focused campaigns to engage them.\nThis is a hands-on role with ownership of assigned campaigns and projects. We are looking for someone who is confident, proactive, organised, and comfortable working with experts and different stakeholders in the company and group.\n1. ICP & GTM Campaigns\nSupport the development and execution of GTM campaigns around specific ICPs, industries, business problems, and SmartDev solutions. \nWork with Sales/BDM, and Subject Matter Experts to understand target audiences and develop relevant campaign approaches. \nTranslate SmartDev's technology capabilities into clear, business-focused propositions and campaign messages. \nCoordinate campaign activities across relevant channels, including outbound, LinkedIn, email, webinars, events, and supporting content. \nTake ownership of assigned campaigns from planning → coordination → execution → reporting. \nMonitor campaign performance and contribute ideas to improve engagement and lead generation. \n2. Outbound & Sales/BDM Collaboration\nWork closely with the SDR/BDM team to support targeted outbound activities. \nHelp develop outreach assets and supporting materials. \nCoordinate with Sales/BDM to ensure campaigns are aligned with target accounts, ICPs, and business priorities. \nSupport the connection between marketing activities and sales opportunities. \n3. SME & Expert-Led Activities\nWork directly with internal and external Subject Matter Experts to bring technical expertise into GTM campaigns. \nIdentify and develop opportunities for webinars, podcasts, expert interviews, and thought leadership that support specific campaigns or solutions. \nCoordinate with SMEs from topic development through some parts of execution and promotion. \nTurn expert discussions into relevant campaign and marketing assets with support from the wider Content team. \n4. Inbound Marketing Support\nSupport the wider Marketing team with inbound activities related to specific GTM campaigns and ICPs. \nWork with the Content team to provide campaign direction, target audience insights, messaging, and SME input. \nEnsure campaign-specific content is aligned with the relevant ICP, business problem, and solution. \n5. Tools & AI-Enabled Workflow\nUse relevant marketing, prospecting, campaign, and productivity tools to execute GTM activities effectively. \nUse AI tools for research, campaign preparation, content ideation, personalisation, and analysis. \nContinuously explore practical ways to make GTM execution faster and more effective.\n 2-3 years of experience in B2B Marketing, Go-To-Market, Demand Generation, Campaign Marketing, or a related role. \nExperience working with global/international markets, preferably in technology, IT services, SaaS, AI, fintech, or consulting. \nStrong written and spoken English. \nFamiliarity with CRM, prospecting, marketing automation, or campaign tools (HubSpot, Apollo, LinkedIn Sales Navigator, Lemlist, Instantly, Clay, or similar tools) \nStrong communication and project coordination skills. \nConfident working directly with SMEs, Sales/BD teams, and other stakeholders. \nProactive working style with the ability to take ownership of assigned projects. \nAbility to build and apply Claude Skills or similar LLM-based workflow automations to improve marketing productivity and automate repetitive tasks \nNice to Have\nExperience in B2B technology / IT services. \nExperience supporting outbound or account-based campaigns. \nExperience organising webinars, podcasts, events, or other expert-led activities. \nExperience coordinating small projects or working groups. \nInterest in AI and emerging technologies. Comfortable learning and using marketing and AI tools. \nThe Person We're Looking For\nConfident - comfortable approaching technical experts, Sales/BD teams, and other stakeholders. \nProactive - able to take an objective and figure out the next steps rather than waiting for detailed instructions. \nCommercially curious - interested in understanding who we are targeting, what they need, and how our solutions can help, not just producing marketing materials. \nCollaborative - able to work across Marketing, Sales/BD, technical teams, and external experts. \nResourceful - willing to learn new tools and use AI to find better and faster ways to execute. \n BENEFITS:\nInternational working environment with AI-driven strategic direction.\n20 days of annual leave - Hybrid working mode.\nPremium healthcare package with PVI and comprehensive annual health check-ups\nCompetitive salary & 13th salary bonus\nLunch allowance to fuel your productivity.\nEngaging company culture with fun activities\nGlobal collaboration - Work with both Vietnamese and international colleagues.\nIf you already have some experience in B2B Marketing or GTM and want to take the next step into more ownership, more exposure to global markets, and more direct involvement in selling technology solutions, we'd love to hear from you.\nJoin SmartDev and help us take focused AI and technology solutions to the global market.","description_format":"text","description_chars":6586,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Annual leave","Hybrid work"],"hiring_locations":[{"name":"Vietnam","iso":"VN","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["IT Outsourcing & Dedicated Teams","Custom Software Development"],"lifecycle":[{"event":"open","at":"2026-09-05T17:41:07Z"}],"liveness":{"score":7,"band":"cold","label":"Long shot","p_open":1,"p_active":0.245,"p_room":0.28,"age_days":44,"expected_fill_days":11,"reasons":["conf:0","velocity","win:tail","crowd:junior"],"computed_at":"2026-09-25T05:45:01Z"},"pay":{"stated_usd_annual":12000,"is_top_pay":false},"html_url":"https://alion.io/job/smartdev-growth-marketing-specialist","json_url":"https://alion.io/job/smartdev-growth-marketing-specialist.json","meta":{"generated_at":"2026-09-26T04:20:35Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":4734,"day_limit":5000,"remaining_today":266,"minute_limit":60,"resets_at":"2026-09-27T00:00:00Z"}}}