{"id":4086012,"url":"https://alion.io/job/smd-technologies-demand-creation-specialist","title":"Demand Creation Specialist","company":{"id":4521397,"name":"SMD Technologies","domain":"smdtechnologies.com","url":"https://alion.io/company/smdtechnologies","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Breezy","truth_index":null},"role":"Sales","role_family":"Sales","seniority":"middle","employment_type":"contractor","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Edenvale, South Africa"],"countries":["ZA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[],"status":"live","first_seen_at":"2026-11-11T15:10:31Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-11T18:55:32Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Job Title: Demand Creation Specialist\nAbout the Company\nSMD Technologies is a leading distributor of consumer electronics and technology products in South Africa. We are committed to delivering exceptional service, innovative solutions, and strong partnerships with our customers. Our people are at the heart of our success, and we are looking for a motivated Demand Creation Specialist to join our team.\nJob Purpose\nThe primary objective of the Demand Creation Specialist is to create demand for Sony Speakers in the local market by building strong relationships and engagement within the DJ, music, influencer, entertainment and lifestyle communities.\nThe role will focus on understanding the local market, identifying opportunities to make Sony Speakers relevant to consumers, and translating these opportunities into effective sales-driving activities through distributors, retailers and channel partners.\nKey Responsibilities:\nMarket Demand Creation\nBuild and maintain relationships with DJs, musicians, music producers, recording studios, influencers and content creators.\nDevelop partnerships with music communities, entertainment venues and event organisers.\nIdentify opportunities to showcase Sony Speakers through DJ events, music festivals, parties, outdoor activities and lifestyle events.\nCreate product experiences that generate brand awareness, excitement and consumer interest.\nBuild a strong local network to establish Sony Speakers as a desirable brand.\nCampaigns and Execution\nDevelop and execute local marketing campaigns, activations and product launches.\nCoordinate with influencers, creative agencies and event organisers.\nAdapt global and regional marketing campaigns to suit local market needs.\nMonitor campaign performance and continuously improve marketing activities.\nBusiness and Sales Results\nTrack the impact of marketing activities on product enquiries and sales.\nIdentify new business opportunities beyond traditional retail.\nMonitor competitor activities and market trends.\nManage marketing budgets and ensure effective utilisation.\nWork closely with distributors, retailers and channel partners to translate consumer demand into sales opportunities.\nTake ownership of developing the Sony Speakers market and identifying opportunities for growth.\nAttend events, activations and community engagements, including regular weekend activities.\nTravel to Cape Town and Durban as required for events, activations and community engagement.\nRequirements:\nMinimum 3 years' experience in demand creation, brand activation, experiential marketing, influencer marketing or trade marketing.\nStrong existing connections within the local DJ, music, entertainment and influencer communities.\nExperience working with consumer brands; experience within consumer electronics, audio, lifestyle or FMCG will be advantageous.\nGood understanding of retail channels, distributors and dealer networks.\nStrong understanding of the local market and ability to identify opportunities for brand growth.\nGenuine interest in and understanding of Amapiano music, with established connections within the Amapiano scene and community.\nAbility to turn marketing ideas into practical, commercially focused activities.\nUnderstanding of how marketing activities translate into consumer interest, retailer engagement and sales.\nKey Attributes:\nPassionate about music, entertainment and lifestyle.\nWell-connected and relationship-driven.\nCommercially minded and results-driven.\nCreative and innovative thinker.\nStrong communication and negotiation skills.\nConfident and proactive.\nStrong organisational skills.\nAble to build and maintain relationships across different communities and business partners.\nSelf-motivated and able to work independently.\nTakes ownership and demonstrates initiative.\nAdaptable and flexible.\nComfortable working in an event-driven environment.\nWilling and able to work weekends and travel as required.\nSMD Technologies is an equal opportunity employer and is committed to the principles of employment equity. In accordance with the Company's Employment Equity Plan and the requirements of the Employment Equity Act, preference may be given to suitably qualified candidates from designated groups. Applications from persons with disabilities are encouraged.","description_format":"text","description_chars":4277,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Consumer Electronics"],"lifecycle":[{"event":"open","at":"2026-11-11T18:55:32Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":30,"reasons":["conf:1","win:early"],"computed_at":"2026-11-11T20:52:02Z"},"pay":null,"html_url":"https://alion.io/job/smd-technologies-demand-creation-specialist","json_url":"https://alion.io/job/smd-technologies-demand-creation-specialist.json","meta":{"generated_at":"2026-11-11T20:52:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":40800,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4521397},"rest":"https://alion.io/mcp/rest/get_company?id=4521397"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsmd-technologies-demand-creation-specialist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsmd-technologies-demand-creation-specialist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsmd-technologies-demand-creation-specialist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/smd-technologies-demand-creation-specialist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsmd-technologies-demand-creation-specialist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4086012}},{"tool":"search_jobs","arguments":{"company":"smdtechnologies.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4086012},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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