{"id":1258757,"url":"https://alion.io/job/smu-manager-marketing-recruitment-opgpp","title":"Manager (Marketing & Recruitment), OPGPP","company":{"id":14075,"name":"Singapore Management University","domain":"smu.edu.sg","url":"https://alion.io/company/smu","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"RecruiterPal","truth_index":null},"role":"HR","role_family":"HR","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":66000,"max_usd":148000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1521},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-09-04T00:00:00Z","employer_posted_date":"2026-09-04","last_verified_at":"2026-09-26T02:59:55Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"This position is for Office of Postgraduate Professional Programmes (OPGPP).\nBranding and Digital Marketing\nPlan and execute integrated marketing campaigns in partnership with the Office of Corporate Communications and Marketing (OCCM), spanning web, social media, email, and print collaterals.\nEnsure brand consistency across all postgraduate programmes, including marketing collateral, product messaging, and user experience, in alignment with corporate brand guidelines.\nMonitor and analyse campaign performance, providing actionable insights on digital reach, engagement, and ROI.\nOutreach and Events\nLead the planning and execution of recruitment fairs, open houses, partner university sessions, coffee sessions and corporate outreach events.\nCoordinate with faculty speakers and Schools to ensure strong, coherent representation of each programme.\nEvaluate event outcomes and ROI, and incorporate feedback to strengthen future outreach activities.\nMarket and Channel Specialisations\nTake ownership of a designated geographic market (e.g., China, India/South Asia, ASEAN, Rest of World) and a programme cluster (e.g., Finance/Accounting, Analytics/Computing, Innovation/Management, niche programmes).\nDevelop and execute region-specific outreach strategies that address local market needs and trends.\nEnsure that programme messaging is accurate, compelling, and aligned with market expectations.\nCollaborate with Schools to refine content and uphold programme credibility across marketing channels.\nCross Functional Work\nIntegrate regional insights into overall marketing and recruitment strategies.\nPartner with Academic Directors and relevant stakeholders to ensure programme visibility and differentiation are maintained.\nWork closely with internal teams to ensure alignment between marketing, admissions, and programme objectives.\nOther duties as assigned.\nBachelor's degree in Marketing, Business, Communications, or a related discipline.\nMinimum 5 years of experience in marketing, recruitment, or business development, preferably in higher education, professional services, or a related industry.\nDemonstrated experience in planning and executing digital and offline marketing campaigns across multiple channels.\nProven track record in student recruitment, lead generation, and conversion management for postgraduate or executive education markets is an asset.\nKnowledge:\nStrong understanding of marketing analytics, campaign performance tracking, and data-driven decision-making.\nFamiliarity with CRM systems, marketing automation tools, and digital platforms.\nKnowledge of international education markets (e.g., China, India/South Asia, ASEAN) and sensitivity to cross-cultural communication.\nSolid grasp of brand management and ability to maintain message consistency while tailoring to diverse audiences.\nSkills:\nExcellent communication, presentation, and interpersonal skills, with the ability to engage internal stakeholders and external partners effectively.\nStrong project management and organisational skills, with the ability to handle multiple priorities under tight timelines.\nStrategic thinker with analytical rigour and creative problem-solving abilities.\nCollaborative and proactive, with a results-oriented mindset and attention to detail.\nWillingness to travel internationally and work outside regular hours for events or recruitment activities when required.\nCandidates who do not possess the stipulated qualifications but have relevant work experience may still apply. Remuneration and appointment terms shall commensurate with qualifications and experience. SMU reserves the right to modify the appointment terms where necessary.","description_format":"text","description_chars":3661,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Higher Education"],"lifecycle":[{"event":"open","at":"2026-09-25T19:46:46Z"}],"liveness":{"score":46,"band":"ok","label":"Likely open","p_open":1,"p_active":0.611,"p_room":0.75,"age_days":22,"expected_fill_days":23,"reasons":["conf:0","win:late"],"computed_at":"2026-09-26T03:53:45Z"},"pay":null,"html_url":"https://alion.io/job/smu-manager-marketing-recruitment-opgpp","json_url":"https://alion.io/job/smu-manager-marketing-recruitment-opgpp.json","meta":{"generated_at":"2026-09-26T03:53:45Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":4217,"day_limit":5000,"remaining_today":783,"minute_limit":60,"resets_at":"2026-09-27T00:00:00Z"}}}