{"id":312095,"url":"https://alion.io/job/snowball-video-director-purdue-global","title":"Video Director - Purdue Global","company":{"id":62893,"name":"Snowball","domain":"snowball.club","url":"https://alion.io/company/snowball-club","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"B","score":75,"open_postings":4,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Early Careers","role_family":"Early Careers","seniority":"head","employment_type":"contractor","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":85000,"max_usd":251000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":350},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-07-30T06:20:16Z","employer_posted_date":"2026-07-30","last_verified_at":"2026-11-11T13:35:03Z","board_verified":true,"closed_at":null,"days_open":104,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":103},"description":"Video Director - Purdue Global\nFreelance, Contract-to-Hire | Remote (U.S.) with occasional on-site shoots in Indiana\nSnowball is seeking a Producer/Director to help lead YouTube content for Purdue Global, Purdue's online university built for working adults.\nAbout Purdue Global\nPart of the respected Purdue University system, with its 150-year legacy of innovation and accessibility, Purdue Global delivers personalized online education tailored to adults who have work and life experience beyond the classroom, giving them the support and flexibility they need to achieve their career goals.\nThis isn't a traditional university serving traditional students. Purdue Global's students are working parents, veterans, career changers, and driven adults who strive for more: more recognition, more support, and more opportunity. They're not going back to school; they're coming back bigger, stronger, and more prepared than ever, with a degree they're proud of and employers respect.\nEvery piece of content is a chance to show these students what's possible, and that genuinely changes lives.\nThe Opportunity\nPurdue Global is expanding its YouTube presence. As a Video Director, you'll develop YouTube-first formats that make the comeback story tangible and compelling, translating Purdue Global's mission of access and opportunity into content that actually earns its views. From concept to publish, you'll own the full production process, including writing, ensuring content feels unmistakably Purdue Global: honest, human, and built for working adults.\nThis role reports directly to Purdue Global, with Snowball serving as the creative YouTube partner supporting the channel's strategic and creative development. You'll collaborate closely with Snowball's YouTube growth experts (27M+ subs, 110B+ views) to push creative boundaries, experiment with new formats, and help build one of the most compelling voices in online education.\nWhat You'll Do\nDevelop and execute YouTube-first video formats aligned with Purdue Global's mission, voice, and learning philosophy\n\nWrite scripts and develop concepts, episode outlines, interview structures, and production plans\n\nRun production logistics end-to-end\n\nDirect hosts, students, faculty, and guests to capture authentic, engaging performances\n\nPartner closely with editors to shape story structure, pacing, and creative vision throughout post-production\n\nCollaborate with strategists, marketers, and creative teams to produce videos aligned with channel goals\n\nManage production schedules, crews, vendors, locations, and shoot-day logistics, including shoots at Purdue Global's on-campus studio\n\nContinuously refine creative formats based on YouTube performance, audience insights, and best practices\n\nMaintain a high creative bar while balancing efficiency, organization, and scalability\n\nPartner with Snowball to analyze YouTube performance data and continuously optimize for reach, retention, and engagement\n\nWhat You'll Bring\n5+ years of experience producing and directing YouTube or digital-first content\n\nStrong portfolio demonstrating exceptional storytelling and creative leadership\n\nStrong writing skills, from scripts to interview outlines to thumbnail and title concepts\n\nExperience leading productions from concept through final delivery\n\nExcellent interviewing and directing skills, with the ability to make on-camera talent feel natural and confident\n\nStrong project management and organizational skills with experience managing multiple productions simultaneously\n\nCollaborative mindset and experience working cross-functionally with creative, production, and marketing teams\n\nConfidence providing creative feedback throughout production and post-production\n\nPassion for AI that actually helps people. Whether it's building smarter workflows, finding creative solutions, or making your team's day a little easier, we want to know how you're using AI to make a real impact, not just checking a box.\n\nBonus\nExperience producing educational, career, or personal-transformation content\n\nExperience working with higher education, edtech, or mission-driven brands\n\nDeep understanding of YouTube storytelling, audience retention, pacing, and viewer engagement\n\nExperience helping build or grow YouTube channels\n\nWhat It's Like to Work With Purdue Global\nThe mission is real. Purdue Global students are everyday people earning degrees that change the trajectory of their lives and their families' lives, and the team genuinely believes in that.\n\nCuriosity is the culture they're building. They're looking for people with a growth mindset who learn, adapt, and stay current with how audiences actually consume content.\n\nCollaboration over ego. You'll bring deep subject-matter expertise, hear other perspectives, and apply them with your own craft.\n\nYou'll have real creative ownership. This is a new channel initiative, and you'll help define what it becomes.\n\nReady To Apply?\nTo help us get to know you better, please share the following:\nHow do you use AI in your work? We're especially interested in how you're integrating it into your workflows and creative process, not just whether you use it.\n\nShare work you're proud of. Point us to YouTube content that performed well and genuinely reflects your creative voice and talent.\n\nYour POV. What do you believe makes great YouTube content? We want to know how you think.\n\nSalary expectations. What are you looking for in terms of compensation?\n\nAnything else you'd like us to know. 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