{"id":3998848,"url":"https://alion.io/job/socure-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":2382,"name":"Socure","domain":"socure.com","url":"https://alion.io/company/socure","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":89,"open_postings":24,"ghost_share":0,"stale_share":0.25,"repost_share":0,"time_to_fill_p50_days":78,"computed_at":"2026-11-10T06:52:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States","Miami, United States","New York, United States","Seattle, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":130000,"max":160000,"currency":"USD","period":"year","gross":null,"usd_annual":160000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"Claude","optional":false},{"name":"GDPR","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"LLM Guardrails","optional":false},{"name":"Marketo","optional":false},{"name":"n8n","optional":false},{"name":"Python","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false},{"name":"Zapier","optional":false},{"name":"X (Twitter)","optional":true},{"name":"YouTube","optional":true}],"status":"live","first_seen_at":"2026-11-09T21:26:01Z","employer_posted_date":"2026-11-09","last_verified_at":"2026-11-10T07:59:32Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Why Socure?\nSocure is building the identity trust infrastructure for the digital economy - verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.\nWe hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself - keep reading.\n\nJob Overview\nSocure is hiring a Lifecycle Marketing Manager to own how prospects and customers move from first signal to pipeline. You will run lifecycle strategy across email and webinars, and you will build the signal-driven, agent-powered programs that decide who hears from us, when, and with what message.\nThis is an individual contributor role for a builder. You will define the signals that predict buying intent, then build AI agents and automated workflows that act on them in market: researching the account, writing the personalized message, sending it through the right channel, and handing warm accounts to Sales with context attached. Our marketing stack is changing, so we care more about how you think and build than about expertise in any single platform.\nYou will work closely with our AI-native Sales Development team, Digital Marketing, Field Marketing, Product Marketing, and Marketing Operations. Success is measured in qualified pipeline and revenue. Marketing Operations owns the platforms, data, scoring, routing, and attribution. You own the programs that run on top of them: who we talk to, what we say, and when.\nJob Responsibilities\nOwn lifecycle strategy end to end\nSet the lifecycle strategy and roadmap from first engagement through opportunity, expansion, and closed-lost re-engagement, tied to Socure’s funnel definitions and revenue targets.\n\nDecide which programs we run, which we retire, and where AI and automation replace manual work.\n\nBuild signal-based programs\nDefine and rank the first- and third-party signals that predict buying intent, including web and content engagement, webinar behavior, intent data, hiring and funding changes, and opportunity stage movement in Salesforce.\n\nTurn those signals into triggers with clear entry and exit rules, so each account gets a message that matches what it just did and Sales knows what was sent.\n\nDesign and deploy AI agents that run lifecycle programs in market\nBuild agents that act on signals externally: research the account and contact, draft personalized email and LinkedIn copy, choose timing and channel, and route high-intent accounts to Sales Development with context attached.\n\nSet the guardrails for every agent, including brand voice, compliance review, human approval where the stakes call for it, and monitoring so performance improves over time.\n\nPrototype fast with tools like Claude, Clay, Zapier or n8n, APIs, and our marketing automation platform, then turn what works into durable programs.\n\nOwn email as a channel\nRun all lifecycle email, including signal-triggered sends, nurture, re-engagement, customer and expansion programs, and launch announcements.\n\nUse AI to scale personalization by persona, industry, and account context while keeping a high bar for copy, design, and deliverability.\n\nTurn webinars into pipeline\nOwn the webinar program on Zoom Webinars and ON24, from topic selection and speaker prep through promotion, live production, and follow-up.\n\nTreat every webinar as a signal source: use registration, attendance, questions, and poll answers to trigger personalized follow-up and Sales handoffs within hours of the event.\n\nUse AI to repurpose each webinar into recap emails, short clips, social posts, and sales assets.\n\nPartner with Sales and Marketing Operations\nWork with Sales Development on what a ready account looks like and the context each rep receives at handoff.\n\nGive Marketing Operations the lifecycle requirements for the platform migration, scoring, and routing, and let them own the build.\n\nMeasure and experiment\nOwn the results of every lifecycle program, measured by signal-to-meeting conversion, signal-to-SQL rate, sourced and influenced pipeline, and velocity, using the reporting Marketing Operations maintains.\n\nRun a steady testing cadence across signals, agent prompts, messaging, offers, timing, and webinar formats, and roll winners into standard programs.\n\nGive marketing and sales leadership a clear, recurring readout on what is working, what is not, and what you are changing.\n\nProtect trust and compliance\nMake sure every program, whether run by a person or an agent, meets CAN-SPAM, GDPR, and CASL requirements, and flag data or deliverability issues to Marketing Operations.\n\nWork with Legal and Compliance on standards for AI-generated outreach. Our buyers are fraud, risk, and compliance leaders in regulated industries, and every message reflects on Socure.\n\nDemonstrate Socure leadership competencies\nOperate with a strong test-and-learn mindset, bias for action, and ownership of outcomes.\n\nCollaborate as “One Team” with cross-functional partners, communicate clearly, and use data to drive decisions and recommendations.\n\nWhat You Bring\n3-5+ years in B2B lifecycle, demand generation, or growth marketing at a high-growth technology company, with a track record of growing pipeline from mid-funnel programs.\n\nHands-on experience building signal-based or trigger-based programs that connect intent and engagement data to outreach and sales handoff.\n\nProof that you have built and shipped AI workflows or agents that run real marketing work. Bring examples to the interview.\n\nWorking knowledge of at least one modern marketing automation platform (Marketo, HubSpot, Customer.io, or similar) and Salesforce. How fast you learn a new tool matters more than deep expertise in any one.\n\nExperience running a webinar program that produced measurable pipeline.\n\nStrong writing and editing skills, with good judgment about where AI output needs a human pass.\n\nComfort with data. You can build your own reports, and SQL or Python is a plus.\n\nNice to have: experience marketing to fraud, risk, identity, or compliance buyers in financial services or other regulated industries.\n\nSocure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.\nIf you need an accommodation during any stage of the application or hiring process-including interview or onboarding support-please reach out to your Socure recruiting partner directly.\nFollow Us!\nYouTube | LinkedIn | X (Twitter) | Facebook","description_format":"text","description_chars":6900,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fraud Detection","Identity Management","Financial AI"],"lifecycle":[{"event":"open","at":"2026-11-10T02:38:21Z"}],"visa":[{"country":"US","licensed_sponsor":true,"adverts_offering_sponsorship_24m":0,"sanctioned_now":false,"evidence":"H-1B filings in 12 months: 12 · green card filings: 5","filings_12m":12,"filings_prev_12m":18,"green_card_filings_12m":5,"median_offered_wage_usd":165441,"route":null,"cap_exempt":false,"checked_at":"2026-11-10T11:34:35+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":78,"reasons":["conf:4","velocity","win:early"],"computed_at":"2026-11-10T06:52:35Z"},"pay":{"stated_usd_annual":160000,"is_top_pay":true},"html_url":"https://alion.io/job/socure-lifecycle-marketing-manager","json_url":"https://alion.io/job/socure-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-11-10T11:44:23Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27287,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-11T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2382},"rest":"https://alion.io/mcp/rest/get_company?id=2382"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsocure-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsocure-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsocure-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/socure-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsocure-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3998848}},{"tool":"search_jobs","arguments":{"company":"socure.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3998848},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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