{"id":2505177,"url":"https://alion.io/job/sofi-direct-mail-marketing-manager-contract-2","title":"Direct Mail Marketing Manager, Credit Card (Contract)","company":{"id":12297,"name":"SoFi","domain":"sofi.com","url":"https://alion.io/company/sofi","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":84,"open_postings":8,"ghost_share":0,"stale_share":0.625,"repost_share":0,"time_to_fill_p50_days":38,"computed_at":"2026-11-01T06:10:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"contractor","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":["US","PR"],"hiring_countries_total":2,"salary":null,"salary_estimate":{"min_usd":90000,"max_usd":176000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":450},"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Gmail","optional":false},{"name":"Google Sheets","optional":false},{"name":"Google Workspace","optional":false},{"name":"Snowflake","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-09-25T21:26:08Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-11-01T17:17:58Z","board_verified":true,"closed_at":null,"days_open":36,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":36},"description":"Employee Applicant Privacy Notice\nWho we are:\nShape a brighter financial future with us.\nTogether with our members, we’re changing the way people think about and interact with personal finance.\nWe’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.\nThe role:\nSoFi is seeking an energetic, organized, and resourceful Direct Mail Marketing Manager for a one-year contract to manage the end-to-end direct mail creative process for the SoFi Credit Card product, from strategy and planning through creative development, stakeholder review, approval, production, and tracking. This role will also analyze campaign performance and provide recommendations to optimize future direct mail strategies and creative.\nAt SoFi, you’ll become part of a new kind of finance company whose ambition is to help our members achieve financial independence and reach their goals. We aim to be at the center of our members’ financial lives and help every member get their money right. We created student loan refinancing, addressing the biggest financial challenge of a new generation through a modern approach to lending and personal finance. Next, we expanded our products and services across loans, investing, and cash management. SoFi has achieved significant growth, with ambitious plans ahead, but to continue this growth, we need great talent. And that starts with you.\nWhat you’ll do: \nThis role owns four core areas of responsibility:\n1. Creative Strategy & Planning\nLead end-to-end creative strategy and execution for Credit Card direct mail campaigns, partnering with Product Marketing Manager (PMM) to align initiatives with business goals, priorities, and growth objectives.\n\nLead quarterly creative planning with the creative agency, using audience insights, customer behavior, performance data, and test-and-learn principles to develop strategic recommendations for the Product Marketing Manager.\n\nLead upfront data and audience planning with DM Data Strategy, Marketing Data Science and agency team defining targeting, segmentation, personalization, measurement requirements, and data inputs that inform the creative strategy, testing plan, and campaign brief.\n\nOwn the creative roadmap and partner with the creative agency to develop compelling messaging, visual storytelling, offers, personalization, branding, and calls to action.\n\n2. Campaign & Production Management\nServe as the day-to-day campaign lead and primary liaison among Product Marketing Manager, the creative and data strategy agency, DM Data Strategy, Marketing Data Science, other internal stakeholders, and print vendors.\n\nServe as the lead DM representative in Credit Card business unit meetings, Marketing Data Science handoff meetings, and other recurring meetings. Prepare slides as needed, capture key decisions and action items, and distribute notes to appropriate stakeholders.\n\nTranslate approved strategies into actionable campaign plans, creative briefs, testing plans, and production requirements.\n\nManage monthly direct mail tests and creative variations, ensuring audience definitions, segmentation, data requirements, personalization, and creative variants are aligned and executable.\n\nOwn campaign timelines and the shared production calendar, including data due dates, creative milestones, review rounds, release dates, print dates, and drop dates.\n\nManage assets, versioning, production samples, dependencies, risks, and bottlenecks to ensure campaigns launch accurately and on time.\n\nMaintain the monthly campaign matrix, including audience targeting, creative variations, testing plans, data requirements, and other campaign details.\n\nPartner with Marketing Data Science to update campaign matrices and verify that targeting and personalization information is accurate before each drop.\n\nLead weekly status meetings with Product Marketing Managers, including agenda development, stakeholder alignment, and action-item follow-up.\n\n3. Compliance, Quality & Operations\nLead the Compliance and Legal review process for direct mail materials, partnering with Product Marketing and the creative agency to ensure executions meet regulatory, disclosure, brand, and business requirements.\n\nManage creative review and quality control across messaging, data, personalization, offers, URLs, disclosures, and final production files.\n\nServe as the central point of accountability for ensuring every campaign is accurate, compliant, data-aligned, approved, and production-ready.\n\nManage campaign production and postage costs, partnering with the DM billing team to keep campaigns within budget.\n\n4. Performance, Insights & Competitive Intelligence\nPartner with Marketing Data Science, analytics, and the creative agency to evaluate campaign and creative test results against product and business goals.\n\nTranslate audience, performance, and campaign data into actionable insights that inform creative recommendations, messaging, offers, personalization, segmentation, and future test strategies.\n\nLead weekly Product Marketing Manager performance updates and monthly reporting, presenting results and optimization recommendations to Product Marketing and cross-functional stakeholders.\n\nApply campaign learnings to improve future direct mail initiatives and inform the creative roadmap.\n\nBuild and maintain a competitive direct mail library, monitoring competitor activity, creative trends, offers, formats, personalization, and audience strategies.\n\nShare monthly competitive and performance insights with the broader Marketing organization to inform future campaign and product marketing strategy.\n\nWhat you’ll need:\nBachelor's degree with 4+ years of project management experience, preferably supporting direct mail or other marketing campaigns within financial services or another highly regulated industry.\n\nExperience partnering with cross-functional teams to execute complex, multi-channel campaigns and operational initiatives.\n\nExperience managing high-volume direct mail, CRM, lifecycle, or integrated marketing creative execution, ideally within financial services, credit cards, banking, or another highly regulated industry.\n\nStrong project and production management skills with the ability to manage multiple campaigns, creative versions, stakeholders, and deadlines simultaneously.\n\nHighly proficient in Google Workspace, particularly Google Sheets, Docs, Slides, Gmail, and Calendar, Tableau, Snowflake; comfortable building and maintaining detailed trackers and production workflows.\n\nStrong understanding of creative development, production, version control, review/approval processes, and vendor management.\n\nExperience working directly with Legal, Compliance, Creative, Marketing, Analytics, Data, and external production vendors.\n\nStrong attention to detail and a high level of ownership, particularly when managing personalized credit card communications where small errors can have significant downstream impact.\n\nComfortable working in a test-and-learn environment, using campaign performance data to inform future creative decisions.\n\nExcellent communication and organizational skills with the ability to keep senior stakeholders informed while driving day-to-day execution.\n\nFinancial services or credit card marketing experience strongly preferred, particularly familiarity with regulated marketing, compliance reviews, disclosures, and credit-related communications.\n\nCompensation and Benefits\nThe base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. \nTo view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!\nSoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.\nThe Company hires the best qualified candidate for the job, without regard to protected characteristics.\nPursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.\nNew York applicants: Notice of Employee Rights\nSoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email .\nWe are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.\nInternal Employees\nIf you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.","description_format":"text","description_chars":9576,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Puerto Rico","iso":"PR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Banks & Neobanks","Consumer Loans & Pawnshops","Investing Apps & Robo-Advisors"],"lifecycle":[{"event":"open","at":"2026-10-14T07:12:12Z"}],"visa":[],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.801,"p_room":0.75,"age_days":36,"expected_fill_days":38,"reasons":["conf:1","velocity","win:late"],"computed_at":"2026-11-01T06:10:25Z"},"pay":null,"html_url":"https://alion.io/job/sofi-direct-mail-marketing-manager-contract-2","json_url":"https://alion.io/job/sofi-direct-mail-marketing-manager-contract-2.json","meta":{"generated_at":"2026-11-01T17:39:54Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":27069,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-02T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":12297},"rest":"https://alion.io/mcp/rest/get_company?id=12297"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsofi-direct-mail-marketing-manager-contract-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsofi-direct-mail-marketing-manager-contract-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsofi-direct-mail-marketing-manager-contract-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sofi-direct-mail-marketing-manager-contract-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsofi-direct-mail-marketing-manager-contract-2"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2505177}},{"tool":"search_jobs","arguments":{"company":"sofi.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2505177},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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