{"id":4106327,"url":"https://alion.io/job/sofi-senior-web-marketing-manager","title":"Senior Web Marketing Manager","company":{"id":12297,"name":"SoFi","domain":"sofi.com","url":"https://alion.io/company/sofi","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":82,"open_postings":7,"ghost_share":0,"stale_share":0.714,"repost_share":0,"time_to_fill_p50_days":34,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":["US","PR"],"hiring_countries_total":2,"salary":null,"salary_estimate":null,"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-11T20:37:08Z","employer_posted_date":"2026-11-11","last_verified_at":"2026-11-13T18:16:09Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Employee Applicant Privacy Notice\nWho we are:\nShape a brighter financial future with us.\nTogether with our members, we’re changing the way people think about and interact with personal finance.\nWe’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.\nThe Role\nThe Senior Web Marketing Manager is a strategic leader helping to shape how SoFi delivers, optimizes, and scales high-impact experiences across the Marketing website.\nOperating at the intersection of web strategy, digital experience, technology, experimentation, AI, and operations, this role will identify opportunities, develop recommendations, and lead complex initiatives that improve both business outcomes and how the broader Web Marketing team operates.\nWe’re looking for a highly curious, forward-thinking leader who can anticipate opportunities and risks, challenge existing ways of working, and translate emerging technologies, performance insights, and business needs into scalable solutions - while remaining hands-on.\nWhat You’ll Do\nLead complex, high-impact web initiatives end to end, from strategy and requirements through launch, measurement, and optimization.\nServe as a strategic partner, shaping landing page strategy, campaign requirements, experimentation opportunities, and optimization roadmaps.\nProactively identify opportunities, risks, and inefficiencies, bringing forward thoughtful recommendations and scalable solutions rather than waiting for direction.\nDrive AI-enabled operations and automation, developing reusable workflows and processes that improve quality, reduce manual effort, and increase team capacity.\nAdvance experimentation and conversion optimization, using performance insights and user behavior to identify opportunities and accelerate the path from idea to prototype to test to learning.\nLead cross-functional alignment across Marketing, Creative, Engineering, SEO, Data Science, and Compliance, anticipating dependencies, resolving blockers, and driving shared outcomes.\nRaise the capabilities of the broader Web Marketing team through mentorship, knowledge sharing, scalable standards, and by surfacing emerging technologies, competitive trends, and digital experience opportunities worth testing or adopting.\nWhat You’ll Need\n8+ years of relevant experience in web marketing, growth marketing, digital operations, marketing technology, or a related field.\nDemonstrated ability to independently lead complex, cross-functional digital initiatives from strategy through execution and optimization.\nSound strategic judgment with the ability to navigate ambiguity, assess tradeoffs, and make thoughtful decisions with limited oversight.\nA track record of proactively identifying opportunities and driving scalable solutions, rather than waiting for direction.\nDeep understanding of modern CMS platforms and web technologies, including experience improving production workflows, implementing new capabilities, or supporting platform transformations.\nDemonstrated hands-on experience with AI tools and automation, proactively identifying opportunities to streamline workflows, accelerate execution, and develop scalable solutions that improve team efficiency.\nProven ability to drive experimentation and conversion optimization using performance insights, while influencing technical and non-technical stakeholders through clear recommendations and cross-functional collaboration.\nNice to Haves\n\nBackground in fintech, financial services, or another highly regulated industry.\nFamiliarity with headless CMS platforms or large-scale CMS migrations, including Payload or comparable technologies.\nPeople-management or formal team-leadership experience, with demonstrated ability to coach, develop, and raise the performance of others.\nCompensation and Benefits\nThe base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. \nTo view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!\nSoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.\nThe Company hires the best qualified candidate for the job, without regard to protected characteristics.\nPursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.\nNew York applicants: Notice of Employee Rights\nSoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email .\nWe are unable to accommodate remote work from Hawaii, Alaska or Puerto Rico at this time.\nInternal Employees\nIf you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.","description_format":"text","description_chars":5950,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"},{"name":"Puerto Rico","iso":"PR","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Digital Banks & Neobanks","Consumer Loans & Pawnshops","Investing Apps & Robo-Advisors"],"lifecycle":[{"event":"open","at":"2026-11-11T22:39:12Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":34,"reasons":["conf:0","velocity","win:early"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/sofi-senior-web-marketing-manager","json_url":"https://alion.io/job/sofi-senior-web-marketing-manager.json","meta":{"generated_at":"2026-11-13T19:32:59Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":38989,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":12297},"rest":"https://alion.io/mcp/rest/get_company?id=12297"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsofi-senior-web-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsofi-senior-web-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsofi-senior-web-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sofi-senior-web-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsofi-senior-web-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4106327}},{"tool":"search_jobs","arguments":{"company":"sofi.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4106327},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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