{"id":2747034,"url":"https://alion.io/job/sofina-foods-brand-manager","title":"Brand Manager","company":{"id":2342949,"name":"Sofina Foods","domain":"sofinafoods.com","url":"https://alion.io/company/sofinafoods","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Dayforce","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Markham, Canada"],"countries":["CA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":44000,"max_usd":74000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":86},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-10-16T04:00:00Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-18T08:31:04Z","board_verified":true,"closed_at":null,"days_open":2,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":2},"description":"Job Summary: \n\nReporting to the Senior Brand Manager, Specialty Deli, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity and drive profitable growth for assigned brands.\n\nKey Responsibilities: \n\nBrand Strategy & Planning\nDevelop & execute annual and long-term brand strategies aligned to business objectives.\nSupport annual brand planning and budgeting cycles for branded initiatives.\nUse consumer, shopper, and market insight to identify growth opportunities for the brand.\nEnsure all activity aligns to brand positioning, messaging, and tone of voice, to deliver consistency across all touchpoints (including working closely with trade marketing counterparts to ensure alignment within retail execution as well).\n\nProduct & Innovation Management\nInitiate NPD and EPD projects, generating concepts in collaboration with Innovation and sales teams.\nConduct feasibility analysis, business cases, and post-launch reviews.\nMonitor portfolio performance to identify improvement opportunities (packaging, recipe, pack size, format, pricing).\n\nBrand Activation & Communications\nSupport the development and delivery of integrated marketing campaigns across digital, social, PR, shopper marketing, and trade.\nManage day-to-day relationships with digital, PR, and research agencies, ensuring high-quality output on time and within budget.\nLead packaging design development and artwork approval processes.\nOversee brand content creation and digital/social strategy implementation, ensuring strong community engagement.\n\nCommercial & Category Collaboration\nSupport the commercial and trade teams to optimize retailer meetings, range reviews, and joint business plans.\nLead brand input into promotional strategy and pricing architecture.\nAnalyze category and competitor performance to inform strategic decision-making.\n\nFinancial Management\nManage marketing (A&P) spend and optimize ROMI.\nConduct performance reviews and identify corrective actions.\n\nGovernance & Compliance\nEnsure all marketing communications, packaging, and claims adhere to Health Canada/CFIA/GS1 regulatory standards\nMaintain brand guidelines and ensure compliance across internal teams and partners.\n\nRequirements:\nCompletion of a Degree/Diploma in a Business or marketing discipline;\nMinimum 3-5+ years CPG/ brand marketing experience; \nResults-driven leader with strategic mindset;\nPassion for consumers and building brands;\nStrong understanding of the digital landscape including advertising, social media, media planning and copy development \nExcellent communication, interpersonal and persuasion skills with the ability to understand audiences and tailor communication appropriately.\nExcellent analytical and critical thinking skills – with the ability to turn data into actionable insights (Experience with AC Nielsen data required);\nStrong knowledge of sales, marketing and consumer insights functions;\nHigh level of proficiency in MS Office (Word, Excel and PowerPoint). \nA detail-oriented individual with the ability to multi-task is required.\n\nJob Posting Range:\nHiring Range: CAD $84,070 - $120,220\nBonus: This position is eligible for a bonus up to 10% of base salary subject to the plan terms and conditions.\nPlease note that the expected hiring range provided is derived from a group of like roles within Sofina. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.\n\nThis position is currently an active vacancy.","description_format":"text","description_chars":3566,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Meat & Poultry","Prepared Foods"],"lifecycle":[{"event":"open","at":"2026-10-16T22:39:33Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":21,"reasons":["conf:3","win:early"],"computed_at":"2026-10-17T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/sofina-foods-brand-manager","json_url":"https://alion.io/job/sofina-foods-brand-manager.json","meta":{"generated_at":"2026-10-18T11:20:52Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"assistant_verified","counted_by":"address","units_charged":1,"used_today":1918,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2342949},"rest":"https://alion.io/mcp/rest/get_company?id=2342949"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsofina-foods-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsofina-foods-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsofina-foods-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sofina-foods-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsofina-foods-brand-manager"}]}