{"id":631552,"url":"https://alion.io/job/soft2bet-crm-manager","title":"CRM Manager","company":{"id":689428,"name":"Soft2Bet","domain":"soft2bet.com","url":"https://alion.io/company/soft2bet","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":78,"open_postings":8,"ghost_share":0,"stale_share":0.875,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":120000,"max":135000,"currency":"USD","period":"year","gross":null,"usd_annual":135000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Braze","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2025-08-21T08:51:39Z","employer_posted_date":"2026-06-22","last_verified_at":"2026-10-24T12:37:39Z","board_verified":true,"closed_at":null,"days_open":429,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":428},"description":"Are you ready to own CRM performance in one of the most dynamic regulated markets in the U.S.?\nSoft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.\nLocation: Fort Lee, New Jersey (100% On-site)\nWork Mode: Full-time, office-based (Remote or hybrid work arrangements are not available)\nThe Role\nAs a CRM Manager, you will own CRM strategy and execution for this key U.S. market, from onboarding and engagement to retention and reactivation. You’ll design localized, personalized campaigns across email, SMS, push, and onsite messaging, working closely with product, content, and data teams to deliver compliant, high-performing customer experiences.\nWhat You’ll Do\nDevelop and implement localized CRM strategies tailored to the New Jersey market (email, SMS, push, onsite messaging).\nOwn and optimize the customer journey across onboarding, engagement, retention, churn prevention, and reactivation.\nPlan, execute, and analyze campaigns with a strong focus on personalization, segmentation, and performance metrics.\nCollaborate with product, design, content, and data teams to deliver cohesive and impactful user experiences.\nTrack and report on key CRM KPIs (retention, conversion, CLV, churn) and translate insights into clear actions.\nEnsure all CRM activities comply with U.S. regulatory standards and responsible gaming practices for New Jersey.\nServe as the primary point of contact for CRM initiatives in the New Jersey region.\nWhat We’re Looking For\n3+ years of CRM experience, ideally within iGaming or digital entertainment.\nStrong understanding of the U.S. market, especially New Jersey consumer behavior and regulatory environment.\nHands-on experience with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar).\nSolid data analysis skills, including A/B testing, segmentation, and performance reporting.\nExcellent communication, stakeholder management, and organizational skills.\nProactive, self-motivated, and comfortable managing projects independently.\nWhy Join Soft2Bet?\n Bonuses: Discretionary, performance based\n Benefits: Comprehensive medical, dental, and vision + 401(k)\n Time Off: Generous PTO policy\n Perks: Partially subsidized in-office breakfasts and lunches\n Culture: Collaborative, innovative, and globally connected team\n Growth: Real ownership over a strategic U.S. market, with freedom to test, learn, and scale\nSoft2Bet is proud to be an Equal Opportunity Employer. We believe diverse perspectives make us stronger and provide equal employment opportunities to all applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, veteran status, or any other protected characteristic.\nSalary range\n$120,000—$135,000 USD\nBy submitting your application, you agree to our Privacy Policy.","description_format":"text","description_chars":3056,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Gaming","Sports","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-09-10T19:23:45Z"}],"visa":[],"liveness":{"score":6,"band":"cold","label":"Long shot","p_open":1,"p_active":0.219,"p_room":0.28,"age_days":428,"expected_fill_days":31,"reasons":["conf:2","win:tail","crowd:"],"computed_at":"2026-10-24T06:02:35Z"},"pay":{"stated_usd_annual":135000,"is_top_pay":true},"html_url":"https://alion.io/job/soft2bet-crm-manager","json_url":"https://alion.io/job/soft2bet-crm-manager.json","meta":{"generated_at":"2026-10-24T15:58:21Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23018,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":689428},"rest":"https://alion.io/mcp/rest/get_company?id=689428"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsoft2bet-crm-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsoft2bet-crm-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsoft2bet-crm-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/soft2bet-crm-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsoft2bet-crm-manager"}]}