{"id":3801920,"url":"https://alion.io/job/soft2bet-ppc-specialist-2","title":"PPC Specialist","company":{"id":689428,"name":"Soft2Bet","domain":"soft2bet.com","url":"https://alion.io/company/soft2bet","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":79,"open_postings":7,"ghost_share":0,"stale_share":0.857,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Sales","role_family":"Sales","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Limassol, Cyprus"],"countries":["CY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"Adjust","optional":true},{"name":"Ahrefs","optional":true},{"name":"GA4","optional":true},{"name":"Google Sheets","optional":true},{"name":"Microsoft Excel","optional":true},{"name":"Power BI","optional":true},{"name":"Tableau","optional":true}],"status":"live","first_seen_at":"2026-11-05T07:19:54Z","employer_posted_date":"2026-11-05","last_verified_at":"2026-11-09T16:37:31Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"We’re looking for a courageous, humble, and results-driven PPC Specialist to join our fast-growing performance marketing team. If you live and breathe Google Ads, obsess over paid search trends, and possess the analytical firepower to help us dominate page one in competitive markets, this role is for you.\nYou will take ownership of cross-platform paid search campaigns, optimize high-volume budgets, and drive sustainable growth across both desktop and mobile apps in the US and North American regions.\nResponsibilities\nPlan, build, launch, and manage scalable PPC campaigns across Google Ads, Microsoft Ads, Apple Search Ads (ASA), Google Universal App Campaigns (UAC).\nMonitor daily performance, execute bid strategies, manage budgets efficiently, and continuously optimize for maximum ROI/ROAS and lower CPA.\nOversee user acquisition campaigns for mobile apps across iOS and Android, focusing on high-LTV player retention.\nConduct comprehensive keyword research, identify high-intent search queries, and build precise audience targeting segments.\nCraft compelling, high-converting ad copy and collaborate with design teams to test new ad formats and landing pages.\nWork closely with CRM, Business Intelligence (BI), Product, and Web Development teams to ensure end-to-end campaign tracking and seamless user journeys.\nTrack core performance metrics, build actionable dashboards, and deliver clear, data-backed reports and insights to stakeholders.\nMonitor traffic quality and implement proactive measures to detect and mitigate click fraud risks.\nTest new paid acquisition channels, leverage automated bidding and AI tools, and keep Soft2Bet ahead of global SEM trends.\nRequirements\nMinimum 1 year of hands-on paid search/PPC experience specifically within the iGaming, Online Casino, or Sports Betting industry.\nProven track record of running successful PPC campaigns targeting North American markets (US and/or Canada).\nDeep hands-on experience with Google Ads, Microsoft Advertising, and Apple Search Ads (ASA). Experience with Meta Ads or other display/native networks is a plus.\nStrong analytical background using Google Analytics (GA4), Tableau, Power BI, or similar analytics platforms.\nHigh proficiency in MS Excel / Google Sheets (pivot tables, complex formulas, data manipulation, and performance modeling).\nDemonstrated ability to write engaging, compliant copy tailored to iGaming regulatory environments.\nProfessional fluency in English (written and spoken). Proficiency in a second language is a strong asset.\nProactive, highly self-motivated, data-obsessed, and resilient in high-velocity, competitive environments.\nNice-to-Haves\nActive Google Ads & Search Ads 360 Certifications.\nFamiliarity with third-party tracking, attribution tools (e.g., AppsFlyer, Adjust), and keyword research software (Ahrefs, SEMrush, SpyFu).\nBenefits\nAttractive office location and facilities.\nA dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture.\n24 days of vacation per year.\nMedical insurance.\nBy submitting your application, you agree to our Privacy Policy.","description_format":"text","description_chars":3150,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":["Health insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Gaming","Sports","iGaming & Gambling"],"lifecycle":[{"event":"open","at":"2026-11-05T11:54:22Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":29,"reasons":["conf:3","win:early","comp:junior"],"computed_at":"2026-11-09T06:03:00Z"},"pay":null,"html_url":"https://alion.io/job/soft2bet-ppc-specialist-2","json_url":"https://alion.io/job/soft2bet-ppc-specialist-2.json","meta":{"generated_at":"2026-11-09T17:24:31Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":944,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":689428},"rest":"https://alion.io/mcp/rest/get_company?id=689428"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsoft2bet-ppc-specialist-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsoft2bet-ppc-specialist-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsoft2bet-ppc-specialist-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/soft2bet-ppc-specialist-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsoft2bet-ppc-specialist-2"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3801920}},{"tool":"search_jobs","arguments":{"company":"soft2bet.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3801920},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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