{"id":2503717,"url":"https://alion.io/job/softconstruct-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":57202,"name":"SoftConstruct","domain":"softconstruct.com","url":"https://alion.io/company/softconstruct","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"PeopleForce","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Yerevan, Armenia"],"countries":["AM"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"GA4","optional":true},{"name":"Meta Ads","optional":true}],"status":"live","first_seen_at":"2026-10-14T06:59:45Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-11-13T06:16:08Z","board_verified":true,"closed_at":null,"days_open":30,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":30},"description":"Are you GAME to JOIN US and be our newDigital Marketing Manager ?\nPascal Gaming is on a search for a new player to join our team.\nResponsibilities\nInbound Lead Generation: Plan, execute, and optimize digital initiatives aimed at generating qualified B2B leads from operators and aggregators through content, performance marketing, search, social media, and email campaigns\n\nPaid Advertising: Set up, manage, monitor, and optimize targeted B2B advertising campaigns across LinkedIn, Meta, Google Ads, and relevant iGaming industry networks\n\nSEO & GEO Optimization: Conduct regular website and landing-page audits, improve technical and on-page search visibility, and optimize digital content for SEO and GEO performance\n\nChannel & Content Management: Manage and continuously improve the official website, campaign landing pages, LinkedIn presence, newsletter campaigns, and other digital marketing assets to strengthen brand awareness, engagement, and conversion\n\nDigital Campaign Execution: Take hands-on ownership of campaign implementation, including campaign setup, messaging, targeting, testing, monitoring, and ongoing optimization\n\nPerformance Monitoring & Analysis: Track key digital marketing metrics, analyze campaign and website performance, identify improvement opportunities, and use data to optimize marketing activities\n\nCross-Functional Collaboration: Work closely with Product, Sales, Design, Marketing, and Event teams to align digital campaigns with new game releases, industry expos, commercial priorities, and broader business objectives\n\nGeneral Duties: Perform additional tasks assigned by the immediate supervisor in alignment with the job description and applicable labor regulations\n\nRequirements\nBachelor’s Degree in Marketing, Communications, Business, or a related field (Master’s is a plus)\nRelevant hands-on experience in digital marketing, performance marketing, lead generation, or a related field is required. Previous experience in B2B, technology, gaming, or iGaming would be considered an advantage \nProven ability to independently execute digital campaigns end-to-end, create clear and effective B2B advertising copy, configure campaign tools, and analyze digital performance\nPractical experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, SEO tools, and email automation platforms\nGood understanding of performance marketing, lead generation, digital communication channels, campaign optimization, and conversion-focused marketing\nAbility to interpret campaign and website performance data, identify trends and opportunities, and translate insights into practical actions\nComfortable working in short execution cycles, taking ownership of target metrics, prioritizing effectively, and adapting campaigns based on performance and business needs\nFluent written English is required to communicate effectively with an international audience and adapt messaging for different regional markets\nDo you like to learn hard, work hard and play hard?\nDo you imagine better things, technologies, future?\nIf you answered “Yes” to at least two of these questions then we might be a great fit for you.","description_format":"text","description_chars":3148,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["PC Games"],"lifecycle":[{"event":"open","at":"2026-10-14T06:59:45Z"}],"visa":[],"liveness":{"score":9,"band":"cold","label":"Long shot","p_open":1,"p_active":0.263,"p_room":0.35,"age_days":29,"expected_fill_days":8,"reasons":["conf:0","velocity","win:tail","comp:brand"],"computed_at":"2026-11-12T10:38:37Z"},"pay":null,"html_url":"https://alion.io/job/softconstruct-digital-marketing-manager","json_url":"https://alion.io/job/softconstruct-digital-marketing-manager.json","meta":{"generated_at":"2026-11-13T08:29:09Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17611,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":57202},"rest":"https://alion.io/mcp/rest/get_company?id=57202"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsoftconstruct-digital-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsoftconstruct-digital-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsoftconstruct-digital-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/softconstruct-digital-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsoftconstruct-digital-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2503717}},{"tool":"search_jobs","arguments":{"company":"softconstruct.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2503717},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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