{"id":2503761,"url":"https://alion.io/job/softconstruct-head-of-marketing","title":"Head of Marketing","company":{"id":57202,"name":"SoftConstruct","domain":"softconstruct.com","url":"https://alion.io/company/softconstruct","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"PeopleForce","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Yerevan, 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marketing initiatives with business objectives to drive brand awareness, customer acquisition, and revenue growth\nCollaborate with executive leadership to refine positioning, market expansion, and digital transformation strategies\nBranding & Market PositioningEstablish a strong and consistent brand identity across all marketing channels\nOversee branding, messaging, and storytelling to enhance market positioning in competitive IT industries\nMonitor industry trends and consumer behavior to optimize brand engagement\nPerformance & Growth MarketingLead data-driven performance marketing campaigns to maximize ROI\nOptimize paid and organic marketing strategies across SEO, PPC, affiliate marketing, and social media\nUtilize analytics to track KPIs, campaign effectiveness, and customer retention metrics\nDigital & Content MarketingDevelop compelling content strategies for iGaming audiences\nManage website optimization, blog strategies, and community engagement on platforms like Discord, Twitter, and Telegram\nOversee influencer collaborations and partnerships to drive engagement\nProduct & Customer-Centric MarketingWork closely with product development teams to enhance user experience and brand positioning\nDesign go-to-market strategies for new product launches and feature rollouts\nImplement CRM and lifecycle marketing strategies to boost customer retention\nPublic Relations & Stakeholder EngagementDevelop relationships with media, industry influencers, and strategic partners\nLead PR campaigns, press releases, and thought leadership initiatives\nRepresent the company at international events, conferences, and industry panels\nTeam Leadership & Budget ManagementBuild and lead a high-performing marketing team across digital, content, and PR functions\nAllocate and manage the marketing budget efficiently to maximize impact\nImplement a culture of innovation, collaboration, and performance within the marketing department\nRequirements\nBachelor’s or Master’s degree in 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