{"id":2503835,"url":"https://alion.io/job/softconstruct-marketing-specialist","title":"Marketing Specialist","company":{"id":57202,"name":"SoftConstruct","domain":"softconstruct.com","url":"https://alion.io/company/softconstruct","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"PeopleForce","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Yerevan, Armenia"],"countries":["AM"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Salesforce","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-14T07:00:11Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-14T22:14:49Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Are you GAME to JOIN US and be our new B2B Marketing Manager?\nPascal Gaming is on a search for a new player to join our team.\nResponsibilities\nLead Generation & Funnel Management: Design, implement, and optimize B2B marketing funnels to consistently generate qualified leads \n\nStrategic Planning: Align marketing initiatives with sales goals to improve MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rates \n\nRelationship-Driven Initiatives: Develop, coordinate, and execute marketing activities including exclusive events, business trips, hospitality activities, and participation in major regional exhibitions \n\nDigital Campaign Execution: Manage and optimize performance across platforms such as Zoho, Google Ads, LinkedIn Ads, and other essential marketing tools \n\nContent Strategy & Analytics: Create engaging content and analyze industry trends while monitoring campaign metrics to measure and improve ROI \n\nSales Alignment: Collaborate closely with sales teams to build relationships with key commercial partners and enhance overall marketing impact \n\nPR & Review Platforms: Coordinate PR activities and manage official postings on industry review websites\n\nRequirements\nBachelor’s Degree in Marketing, Communications, Business Administration, or a related field \n\n2+ years of experience in B2B marketing or sales management (preferably within the IT or Fintech sectors \n\nPrior experience in the iGaming or gaming industry is a significant plus \nB2B Expertise: Proven experience in marketing or sales, specifically within professional B2B environments \n\nTechnical 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