{"id":2774772,"url":"https://alion.io/job/softprodigy-system-solutions-digital-marketing-lead","title":"Digital Marketing Lead","company":{"id":4427368,"name":"SoftProdigy System Solutions","domain":"softprodigy.com","url":"https://alion.io/company/softprodigy-system-solutions","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Ahrefs","optional":false},{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"LinkedIn Ads","optional":false},{"name":"Meta Ads","optional":false},{"name":"X (Twitter)","optional":false}],"status":"live","first_seen_at":"2026-09-16T08:20:45Z","employer_posted_date":"2026-09-16","last_verified_at":"2026-10-23T09:50:51Z","board_verified":true,"closed_at":null,"days_open":37,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":37},"description":"Location: Mohali, India\nExperience: 6-8 years in digital marketing, with 2+ years in a team-leading capacity\nAbout the Role\nWe're looking for a hands-on Digital Marketing Lead who can drive strategy and execution across SEO, SMO, and PPC while managing a team of 7-8 resources. This person will own client and internal campaign outcomes, mentor the team, handle lead/prospect calls, and ensure delivery stays sharp, data-driven, and on target.\nKey Responsibilities\nLead, mentor, and manage a team of 7-8 SEO, SMO, and PPC executives, assigning tasks and reviewing output quality.\nOwn end-to-end SEO strategy: keyword research, on-page/off-page optimization, technical SEO audits, and link-building.\nPlan and manage SMO campaigns across platforms (LinkedIn, Facebook, Instagram, Twitter/X) to build brand presence and engagement.\nManage PPC campaigns (Google Ads, Bing Ads, LinkedIn Ads) including budget planning, bid strategy, A/B testing, and ROI optimization.\nTrack, analyze, and report on campaign performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs, and Google Ads dashboards.\nDevelop monthly/quarterly digital marketing strategies aligned with business goals and client objectives.\nHandle inbound and outbound calls with leads/prospects, 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