{"id":4060200,"url":"https://alion.io/job/softwell-digital-strategist-digital-marketer","title":"Digital Strategist / Digital Marketer","company":{"id":4532572,"name":"Softwell","domain":"softwell.asia","url":"https://alion.io/company/softwell-2","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Design","role_family":"Design","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kuala Lumpur, Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":3000,"max":4500,"currency":"MYR","period":"month","gross":true,"usd_annual":13320},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Adobe Photoshop","optional":false},{"name":"Canva","optional":false},{"name":"WhatsApp","optional":false},{"name":"WooCommerce","optional":false},{"name":"WordPress","optional":false},{"name":"A/B Testing","optional":true},{"name":"Adobe Illustrator","optional":true},{"name":"Figma","optional":true},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-11-11T07:36:03Z","employer_posted_date":null,"last_verified_at":"2026-11-11T07:36:03Z","board_verified":false,"closed_at":null,"days_open":0,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":0},"description":"Digital marketing strategy: Plan and carry out digital marketing and branding strategies for Softwell and its clients, with clear goals, budgets and KPIs.\n\nSocial media marketing: Manage Facebook, Instagram, XHS (小红书), TikTok and LinkedIn. Plan content calendars, create engaging posts and short videos, and grow followers and engagement.\n\nPaid advertising: Run and optimise Meta, Google and TikTok ad campaigns, and track cost per lead, ROAS and conversions.\n\nWebsite and eCommerce: Update and optimise websites and online stores on WordPress (WooCommerce) and Shopify, including landing pages, product listings, SEO and conversion improvements.\n\nMarketplace management: Support Shopee and Lazada stores, including listings, campaigns, vouchers, flash sales and store performance.\n\nContent and branding: Produce copy, graphics, product photos and videos using Canva, Photoshop, Illustrator and CapCut, and keep the brand consistent across every channel.\n\nEmail and lead nurturing: Build email and WhatsApp campaigns, segment lists and follow up on leads with the sales team.\n\nSEO and content marketing: Write blog posts and articles, do keyword research, and improve organic search rankings.\n\nAnalytics and reporting: Track performance with Google Analytics, Meta Business Suite and marketplace dashboards, and share monthly reports with insights and next steps.\n\nCollaboration: Work closely with management, sales, developers and designers on product launches and client projects.\n\nRequirements\n\nA Diploma or Degree in Marketing, Mass Communication, Business, Multimedia or a related field.\n\nAt least 2 years of experience in digital marketing, social media or branding. Fresh graduates with a strong portfolio are welcome.\n\nHands-on experience with Meta Ads, Google Ads or TikTok Ads.\n\nWorking knowledge of WordPress and/or Shopify.\n\nExperience with Shopee and/or Lazada seller centres.\n\nComfortable with Canva, Photoshop or Illustrator, and basic video editing.\n\nGood written and spoken English. Mandarin is required to handle Chinese-speaking clients and XHS content, and Bahasa Malaysia is an advantage.\n\nPreferred Skills (Advantage): \n\nExperience with SEO, Google Analytics 4 and marketing automation tools.\n\nUnderstanding of A/B testing and conversion rate optimisation.\n\nA portfolio of campaigns or online stores you've grown, with results.\n\nBasic HTML/CSS knowledge or UI/UX awareness.\n\nSoft Skills: \n\nCreative, data-driven and focused on results.\n\nAble to handle several brands and deadlines independently.\n\nA fast learner who keeps up with digital trends and AI tools.\n\nAbility to learn quickly and adapt to new technologies and design trends.\n\nAbility to work independently and as part of a team.\n\nSkills\nUI/UX Design Patterns, Adobe Illustrator, Adobe Photoshop, Canva (Software), Social Media Content, Marketing, Figma (Design Software), WordPress, Photography, Multimedia","description_format":"text","description_chars":2887,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Marketplaces"],"lifecycle":[{"event":"open","at":"2026-11-11T08:08:15Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":25,"reasons":["seen:0","win:early"],"computed_at":"2026-11-11T09:24:38Z"},"pay":{"stated_usd_annual":13320,"is_top_pay":false},"html_url":"https://alion.io/job/softwell-digital-strategist-digital-marketer","json_url":"https://alion.io/job/softwell-digital-strategist-digital-marketer.json","meta":{"generated_at":"2026-11-11T09:24:38Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":15558,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4532572},"rest":"https://alion.io/mcp/rest/get_company?id=4532572"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsoftwell-digital-strategist-digital-marketer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsoftwell-digital-strategist-digital-marketer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsoftwell-digital-strategist-digital-marketer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/softwell-digital-strategist-digital-marketer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsoftwell-digital-strategist-digital-marketer"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4060200}},{"tool":"search_jobs","arguments":{"company":"softwell.asia","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4060200},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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