{"id":2884433,"url":"https://alion.io/job/solarwinds-senior-demand-generation-manager","title":"Senior Demand Generation Manager","company":{"id":58818,"name":"SolarWinds","domain":"solarwinds.com","url":"https://alion.io/company/solarwinds","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":5,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":50,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Austin, United States","Charlotte, United States","Reston, United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":101000,"max_usd":190000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1177},"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"Marketo","optional":false},{"name":"Salesforce","optional":false},{"name":"Zapier","optional":false}],"status":"live","first_seen_at":"2026-10-19T20:57:08Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-24T03:15:15Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve-including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.\nThe ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!\nOverview\nWe are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns designed to capture demand for our Observability business.\nYou are responsible for mid-to-bottom funnel campaigns that drive net-new customer acquisition pipeline and revenue for SolarWinds Observability - owning campaign planning, program execution, and performance reporting for this solution. You bring strong judgment and initiative, collaborate well across functions, and have a growth and experimentation mindset.\nThe ideal candidate brings deep expertise that balances a strong understanding of how buyers move through a journey with a strong track record of shaping narratives and translating audience understanding into high-performing demand programs the drive sales-ready leads. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.\nKey Responsibilities\nTranslate GTM strategy and product priorities into demand generation strategies that generate qualified new business pipeline for SolarWinds Observability.\nOwn campaign strategies across mid-to-bottom funnel, from consideration to conversion.\nSupport the creation of sales-ready leads through a tightly orchestrated retargeting strategy with conversions across free trial activations, interactive demos, quotes and more.\nDevelop and manage a fleet of Al agents, skills, and autonomous workflows that support advanced targeting, multi-channel orchestration and personalization at scale to improve bottom of funnel conversion rates.\nWork closely with SDRs to align on lead follow up to support healthy conversion rates from routed lead to sales opportunity.\nDevelop a testing roadmap to capture demand in partnership with the CRO team. Set benchmarks and clear conversion targets.\nApply a strong understanding of how CIO and senior IT buyers evaluate, purchase, and adopt observability platforms to shape messaging, content, and campaign strategy.\nPartner with Product Marketing to ensure campaign materials resonate with IT decision makers and reflect current market dynamics.\nOwn campaign measurement and optimization, using data and insights to iterate, scale, and improve performance.\nUse performance data to identify what's working, flag issues early, and recommend optimizations.\nQualifications\n7+ years of B2B marketing experience, with a focus on demand generation, integrated campaigns ideally within SaaS or enterprise technology.\nProven track record of driving measurable pipeline and revenue for new business.\nExperience executing campaigns across a variety of channels including paid ads, email, web, social, chatbot, and events.\nUnderstand how to build AI skills vs AI agents and how to create and map complex workflows and think through automation to augment and develop demand gen programs. Advanced proficiency with marketing automation and CRM platforms (Marketo, Salesforce). Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar tools.\nAre data-driven: you track what matters, use metrics to optimize, and can clearly connect your programs to pipeline outcomes.\nCollaborate well across functions - product, sales, partners, regional teams - and communicate proactively to keep things moving.\nAbility to measure and optimize campaign performance. You like to launch fast and iterate based on the data.\nAre energized by ownership and accountability - you don't wait to be told; you identify what needs to happen and make it happen.\nHighly organized with strong attention to detail and the ability to manage multiple programs simultaneously in a fast-paced environment.\nSolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.\nAll applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice","description_format":"text","description_chars":5007,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["IT Service & Asset Management","Observability & APM"],"lifecycle":[{"event":"open","at":"2026-10-19T23:43:56Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":3,"expected_fill_days":50,"reasons":["conf:0","velocity","win:early"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/solarwinds-senior-demand-generation-manager","json_url":"https://alion.io/job/solarwinds-senior-demand-generation-manager.json","meta":{"generated_at":"2026-10-24T05:16:15Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":7396,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":58818},"rest":"https://alion.io/mcp/rest/get_company?id=58818"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsolarwinds-senior-demand-generation-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsolarwinds-senior-demand-generation-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsolarwinds-senior-demand-generation-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/solarwinds-senior-demand-generation-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsolarwinds-senior-demand-generation-manager"}]}