Licensing Associate, Hardlines (Peanuts Worldwide)
Confirmed on the employer's own hiring board on Oct 21, 2026. First seen by Alion on Sep 28, 2026. Sony Group scores B on the Alion truth index.
Join our Peanuts Worldwide team to make us part of your story!
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 80% owned by the Sony Group, and 20% owned by the family of Charles M. Schulz. First introduced to the world in 1950 in the Peanuts comic strip, Charlie Brown, Snoopy and the rest of the gang have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV, fans of all ages celebrate the brand around the world through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. Peanuts recently celebrated its 75th Anniversary with unprecedented worldwide exhibitions and activities, collaborations, digital marketing campaigns, and more.
POSITION SUMMARY
Peanuts Worldwide, LLC is seeking a Licensing Associate, Hardlines! Reporting to the VP, Global Hardlines, the Licensing Associate, Hardlines will be responsible for building and managing Peanuts' domestic licensing program. In this role, you will directly manage existing partners, prospect and secure new licensees in addition to working closely with other Peanuts departments to bring products to life!
This position will be on a Hybrid schedule with 2 days per week in the NYC office.
JOB RESPONSIBILITIES
- Assist with management of Peanuts licensees in the following categories: Toys & Games, Gifts, Collectibles, Seasonal, Stationery, Food & Beverage, Promotions, and Gaming (mobile & console)
- Identify, pitch, and sign new licensees tied to specific revenue goals and annual growth for the overall Peanuts Worldwide domestic business
- Manage day-to-day business, including all aspects of category management: financials, contracts (new deals, amendments and renewals), category analysis, product development, strategy, and retail placement
- Partner with VP, Global Hardlines to develop strategies for categories at all levels of retail and ecommerce
- Update and maintain pitch decks
- Oversee new contract negotiations, ensuring terms meet the company requirements and overall business objectives
- Domestic travel is required
- Honesty, trustworthiness and ethical conduct are material requirements for the responsibilities outlined above
QUALIFICATIONS FOR POSITION
Your qualifications and experience should include:
- 2+ years of experience in the licensing industry working in sales and/or brand management
- Bachelor’s Degree preferred. Proficient in MS Office programs (Outlook, Excel, PowerPoint)
- Experience pitching properties, securing deals, negotiating deal points and managing licensees; preferably in character or entertainment
- Proven track record of establishing strong relationships and contacts with key players across hardlines categories; retail relationships are a plus
- Motivated self-starter who demonstrates strong initiative, creativity and excellent work ethic
- Flexible team player with positive attitude and ability to work collaboratively across the company
- Strong organizational skills and ability to think strategically to complete tasks in a timely fashion
- Strong attention to detail and a high level of administrative organization
- Exceptional verbal, written and interpersonal skills
- Problem solver that acts decisively and demonstrates good judgement
- Thrives in a fast paced, changing environment that necessitates working on many different projects simultaneously
- Must be authorized to work in the US without restrictions.
We are committed to creating an inclusive employee experience for you to thrive as part of Sony’s purpose to “fill the world with emotion through the power of creativity and technology.”
Benefits:
Peanuts Worldwide participates in the Sony Corporation of America (SCA) benefits program and offers benefits-eligible employees (generally regular employees scheduled to work 20 or more hours a week) a comprehensive benefits program that offers coverage and support for employees and their family’s physical, emotional, and financial well-being.
What we offer you:
- Comprehensive medical, prescription drug, dental, and vision coverage with coverage for spouses/domestic partners and child dependents, including access to a Health Savings Account (HSA) and Flexible Spending Account (FSA)
- Employee assistance plan and comprehensive behavioral health benefits
- Fertility benefits, including, surrogacy, and adoption assistance programs
- Basic and supplemental life insurance for employees as well as supplemental life insurance coverage for their spouses/domestic partners and children
- Voluntary benefits such as group legal, identity theft protection, accident, and hospital indemnity insurance
- Short-term & long-term disability plans
- Up to 12 weeks of paid parental and caregiver leave
- 401(k) Plan with pre-tax, Roth, and after-tax options and company match with immediate vesting
- Education assistance and student loan programs
Other Programs:
- Flexible Work Arrangements, including hybrid work schedule
- Time off to include vacation, paid holidays, sick leave, Summer Fridays (early release), and a winter break between Christmas and New Year’s Day (based on business needs)
- Referral bonuses (subject to eligibility)
- Matching gift program
- A wide variety of employee business resource groups (EBRGs)
- Special discounts on Sony products, offered exclusively to Sony employees
- Employee stock purchase plan (Sony covers commissions and fees for your Sony stock purchases made through after-tax payroll deductions)
The anticipated annual base salary for this position is $60,000 to $70,000. In addition to the annual base salary, this role has an annual bonus target of 10%. This range does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
All qualified applicants will receive consideration for employment without regard to any basis protected by applicable federal, state, or local law, ordinance, or regulation.
Disability Accommodation for Applicants to Sony Corporation of America
Sony Corporation of America provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at [email protected] or by mail to: Sony Corporation of America, People Experience Department, 25 Madison Avenue, New York, NY 10010. Please indicate the position you are applying for.
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