{"id":3354299,"url":"https://alion.io/job/sony-group-master-thesis-opportunity-spring-2027","title":"Master Thesis Opportunity – Spring 2027","company":{"id":125,"name":"Sony Group","domain":"sony.com","url":"https://alion.io/company/sony-group","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":78,"open_postings":15,"ghost_share":0,"stale_share":0.867,"repost_share":0,"time_to_fill_p50_days":33,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Early Careers","role_family":"Early Careers","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Lund, Sweden"],"countries":["SE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"RAG","optional":false}],"status":"live","first_seen_at":"2026-10-27T19:30:21Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-11-02T06:42:40Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Master Thesis Opportunity - Spring 2027\n1-2 students completing a Master Thesis 30hp.\nLund\nJob title of Thesis Project\nAI for product discovery: tool supporting User Research and early product development.\nBackground\nSony develops products and services for global markets, where understanding user needs is an important part of the preliminary stages of product design. The UX Design and Research team in Lund supports a wide range of product teams through product discovery, market research and studies of emerging and beta-stage solutions.\nThese activities include interviews, observations, usability findings and other qualitative material. Generative AI could help UX professionals’ analyses and reuse this knowledge more efficiently, but its output must be accurate, traceable and appropriate for use with confidential research data.\nFast-paced product-development environments require timely answers to complex questions about users and markets. UX researchers currently spend significant time analyzing interviews, surveys and usability studies to produce insights for product teams. AI could accelerate parts of this work, but unresolved questions remain concerning accuracy, traceability, confidentiality and regulatory compliance. The central challenge is to determine where AI adds genuine value, how its output should be validated and what level of human oversight is required for trustworthy use.\nThesis Objectives\nThe goal of the thesis is to identify and evaluate a high-value opportunity for AI support within user research or product discovery, and to develop a proof-of-concept demonstrating how that opportunity could be addressed responsibly.\nThe selected use case and technical approach will be defined jointly with the students at the beginning of the project.\nThe work may include literature review, analysis of current UX workflows, development of an AI-enabled prototype, and evaluation using historical research material.\nPossible focus areas include\nAI-assisted participant recruitment and participant database management\nAI-assisted reporting and knowledge transfer\nGeneration and validation of synthetic personas\nAI-assisted research data repository\nDecision-support tools for initial product creation\nKey questions\nWhich (or How can) UX research activities benefit from AI support?\nWhat opportunities and limitations affect the effective use of AI when handling critical research information, considering organizational needs and European regulations?\nHow could we build a proof-of-concept using data from previous projects? The system or prototype built can e.g. be a tool for analyzing data with AI support or synthetic personas.\nHow can techniques such as LLMs, RAG, or AI agents be applied to UX research workflows?\nWhat degree of human review is needed to secure trustworthy and robust AI-generated insights?\nHow can AI-supported workflows improve efficiency without compromising research quality?\nThe project is expected to result in recommendations or a framework for AI-assisted UX research, and/or a proof-of-concept prototype demonstrating an AI-supported workflow.\nEducation\nWe encourage master's students to apply who are curious about AI-enabled systems and product development. This includes students from LTH program in Computer Science and Engineering (D), Information and Communication Engineering (C), Industrial Management and Engineering (I), Engineering Mathematics (F), or related fields.\nPlease submit your application no later than 16th November, 2026.","description_format":"text","description_chars":3506,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"master","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Film Production","Music Industry","Televisions","Digital Cameras & Photography"],"lifecycle":[{"event":"open","at":"2026-10-27T19:30:21Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":5,"expected_fill_days":33,"reasons":["conf:10","stale_co","velocity","win:early"],"computed_at":"2026-11-02T06:13:15Z"},"pay":null,"html_url":"https://alion.io/job/sony-group-master-thesis-opportunity-spring-2027","json_url":"https://alion.io/job/sony-group-master-thesis-opportunity-spring-2027.json","meta":{"generated_at":"2026-11-02T11:36:17Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":16016,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":125},"rest":"https://alion.io/mcp/rest/get_company?id=125"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsony-group-master-thesis-opportunity-spring-2027"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsony-group-master-thesis-opportunity-spring-2027"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsony-group-master-thesis-opportunity-spring-2027"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sony-group-master-thesis-opportunity-spring-2027\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsony-group-master-thesis-opportunity-spring-2027"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3354299}},{"tool":"search_jobs","arguments":{"company":"sony.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3354299},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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