{"id":3614074,"url":"https://alion.io/job/sony-interactive-entertainment-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":51674,"name":"Sony Interactive Entertainment","domain":"sonyinteractive.com","url":"https://alion.io/company/sony-interactive-entertainment","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":86,"open_postings":35,"ghost_share":0,"stale_share":0.571,"repost_share":0,"time_to_fill_p50_days":52,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Mateo, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":117900,"max":176900,"currency":"USD","period":"year","gross":null,"usd_annual":176900},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-02T14:04:15Z","employer_posted_date":"2026-11-02","last_verified_at":"2026-11-03T01:11:56Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"Why Sony Interactive Entertainment?\nSony Interactive Entertainment isn’t just the Best Place to Play - it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.\nRole Overview:\nThe Lifecycle Marketing team is part of the broader Global Media and Omnichannel Marketing function within PlayStation. It is responsible forimplementing multichannel digital programs and campaigns that foster relevant dialogue with tens of millions of customers across the globe. \nWe are advocates for the player, crafting unforgettable digital experiences that fulfil player curiosity, boost gameplayand drive revenue. We use data-driven insights to build one-to-one relationships and personalisedjourneys with players across web, email, mobile and on-console channels. \nThe Lifecycle Marketing Manager is a highly visible, strategicand influential role, responsible for defining and owning the lifecycle and owned-channel strategy for Product, Hardwareand Brand initiatives. This creative and innovative leader will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement. \nWhat you'll be doing:\nOwn the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue. \nLead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes. \nDesign player-centric programs that focus on what’s best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels. \nSet priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities. \nLead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization. \nDesign Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale. \nUse data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards. \nEstablish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys. \nBring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences. \nWhat we're looking for:\nOwn the end-to-end lifecycle and owned-channel strategy for Product, Hardware and Brand initiatives, defining the role of each channel and establishing long-term roadmaps that support player engagement, conversion, retention and revenue. \nLead Lifecycle Marketing partnerships with Product, Hardware, Brand and global marketing teams to drive player and business outcomes. \nDesign player-centric programs that focus on what’s best for the player while driving high levels of engagement and revenue, pushing the evolution of our Lifecycle Marketing foundation spanning web, email, mobile and on-console direct messaging channels. \nSet priorities and evolve owned-channel plans in response to product launches, lifecycle stages, player behavior and changing business needs, aligning cross-functional teams around the highest-impact opportunities. \nLead technical and data conversations with marketing and engineering teams to exponentially scale automation, trigger-based messaging and personalization. \nDesign Product, Hardware and Brand experimentation plans using data insights to drive recommendations, finding opportunities to take learnings and drive them at scale. \nUse data-driven storytelling to socialize program performance, build trust amongst stakeholders and influence upwards and outwards. \nEstablish scalable Lifecycle Marketing best practices across Product, Hardware and Brand, including evergreen and automated customer journeys. \nBring innovative thinking and curiosity to the role, proactively exploring emerging technologies, evolving customer behaviors and new approaches to lifecycle marketing. Identify opportunities to experiment with new capabilities and translate relevant learnings into scalable improvements across our owned-channel experiences. \nAt SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.\nPlease note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. \nIn addition, this role is eligiblefor SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.Click here to learn more.\nThe estimated base pay range for this role is listed below.\n$117,900—$176,900 USD\nPlease note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.\nPlease refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.\nEqual Opportunity Statement:\nSony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.\nWe strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. \nSony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.","description_format":"text","description_chars":7353,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Gaming","Media & Entertainment","Console Games","Game Development"],"lifecycle":[{"event":"open","at":"2026-11-02T15:37:23Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 113 · green card filings: 2","filings_12m":113,"filings_prev_12m":189,"green_card_filings_12m":2,"median_offered_wage_usd":176804,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":52,"reasons":["conf:3","win:early","comp:brand"],"computed_at":"2026-11-03T04:41:02Z"},"pay":{"stated_usd_annual":176900,"is_top_pay":true},"html_url":"https://alion.io/job/sony-interactive-entertainment-lifecycle-marketing-manager","json_url":"https://alion.io/job/sony-interactive-entertainment-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-11-03T04:41:02Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6390,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-04T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":51674},"rest":"https://alion.io/mcp/rest/get_company?id=51674"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsony-interactive-entertainment-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsony-interactive-entertainment-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsony-interactive-entertainment-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sony-interactive-entertainment-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsony-interactive-entertainment-lifecycle-marketing-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3614074}},{"tool":"search_jobs","arguments":{"company":"sonyinteractive.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3614074},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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