{"id":3687298,"url":"https://alion.io/job/sourcewell-senior-brand-manager","title":"Senior Brand Manager","company":{"id":1780107,"name":"Sourcewell","domain":"sourcewell-mn.gov","url":"https://alion.io/company/sourcewell-mn","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United States"],"countries":["US"],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":114320,"max":142900,"currency":"USD","period":"year","gross":null,"usd_annual":142900},"salary_estimate":null,"experience_years_min":6,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-11-03T15:21:27Z","employer_posted_date":"2026-11-03","last_verified_at":"2026-11-08T00:15:43Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Position Title:\nSenior Brand ManagerSalary Range:\nSenior Brand Manager (Grade 17, Exempt). Annual salary range: $114,320 - $142,900. This range reflects the minimum to midpoint of the grade. Salary may exceed the midpoint and will commensurate with experience.Job Description Summary:\nThe Senior Brand Manager is responsible for planning and executing marketing and communications strategies to support our mission and military support program. This position will assume substantial delegation authority from Marketing leadership to lead all aspects of the strategy for specified areas, including the effective utilization of outsourced talent as necessary to achieve organizational goals. Primary responsibilities of this position include creating and executing strategies for brand management and revenue generation, maintaining a favorable public image, organizational communication, and effective promotion of all Sourcewell services.Essential Duties and Responsibilities\nManage brand(s) and coordinate brand support activities, using brand tracking and/or performance analysis to inform future brand activities.\n\nAssist in achieving brand positioning, and lead on contributing ideas to brand plans.\n\nDevelop and deliver marketing campaigns across all media to support the business plan.\n\nDevelop and/or deliver a plan for an individual brand under guidance from senior colleagues.\n\nCoordinate a comprehensive area of process to distinguish product/program positioning, analyzing market trends, and studying competitors.\n\nInterpret the strategic marketing need and identify solution recommendations to business problems at a business unit level.\n\nProduce workstream or project plans, ensuring that all activities are identified, are appropriately organized to deliver project objectives, and comply with the organization's project management framework.\n\nDevelop stakeholder engagement by identifying stakeholders; by finding out their needs, issues, and concerns; and by reacting to these needs, issues, and concerns to support the communication of business information and decisions.\n\nGuide the building of collaborative relationships in a complex setting, strengthening both internal and external networks, facilitating collaboration, and fostering mutually beneficial partnerships across the full extent of the value chain.\n\nCoordinate activities of subcontractors and vendors and act as their primary point of contact while working within an established contract to deliver successful advertising, promotion, and other marketing campaigns.\n\nExecute a marketing plan for a particular product, service, or specialty area while working within established marketing systems.\n\nSupport the collection of data and participate in reviews of marketing activities to identify opportunities for improvements.\n\nPlan and deliver small projects or workstreams, using an appropriate project management methodology to give assurance that intended outcomes are achieved.\n\nDeliver a budget for an area of the organization or conduct complex analyses on budget progress in other areas of the organization.\n\nDevelop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.\n\nOther duties as assigned.\n\nAdditional Job Description:\nRequired Qualifications\nBachelor's degree in marketing, public relations, or communications OR a combination of post-secondary training, professional education, and related experience equivalent to four (4) years.\nSix (6) years demonstrated industry experience; of which the total years of experience include:\nTwo or more (2+) years of demonstrated experience with brand management\nTwo or more (2+) years of experience developing and implementing a marketing plan, organizational communication strategy and/or public relations strategy\nTwo or more (2+) years of Experience in strategic planning.\nPreferred Qualifications:\nKnowledge and/or experience working with the defense sector\nB2G or G2G marketing experience\nUnderstanding of how military installations operate and acquire goods and services\nUnderstanding of intergovernmental support agreements\nLocation:\nThis is a remote position, and is subject to Sourcewell's telecommuting policies and procedures. \nOn occasion, may be asked to travel to Staples, MN for meetings, professional development or team activities. Potentially three to four (3-4) times per year. Notice will be given ahead of time.\nFull Time/Part Time:\nFull timePosition Type:\nRegularScheduled Hours:\n40At Sourcewell, collaboration, respect, and belonging are the core of who we are. We believe in giving back to the community, offering paid volunteer time for staff, and supporting one another to do our best work. We’re proud to have been recognized by Top Workplaces, the nation’s leading employer recognition program, annually since 2016.\nOur values:\nSeek. Be curious.\nEmpower. Be accountable and liberate others.\nImpact. Be a difference maker.","description_format":"text","description_chars":5271,"description_truncated":false,"requirements":{"experience_years_min":6,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Professional development"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Wholesale","Digital Government"],"lifecycle":[{"event":"open","at":"2026-11-03T15:21:27Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":3,"expected_fill_days":40,"reasons":["conf:4","win:early"],"computed_at":"2026-11-07T05:47:08Z"},"pay":{"stated_usd_annual":142900,"is_top_pay":true},"html_url":"https://alion.io/job/sourcewell-senior-brand-manager","json_url":"https://alion.io/job/sourcewell-senior-brand-manager.json","meta":{"generated_at":"2026-11-08T02:32:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5385,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-09T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1780107},"rest":"https://alion.io/mcp/rest/get_company?id=1780107"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsourcewell-senior-brand-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsourcewell-senior-brand-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsourcewell-senior-brand-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sourcewell-senior-brand-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsourcewell-senior-brand-manager"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3687298}},{"tool":"search_jobs","arguments":{"company":"sourcewell-mn.gov","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3687298},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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