{"id":2761032,"url":"https://alion.io/job/sp-global-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":8679,"name":"S&P Global","domain":"spglobal.com","url":"https://alion.io/company/spglobal","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":88,"open_postings":68,"ghost_share":0.059,"stale_share":0.441,"repost_share":0.147,"time_to_fill_p50_days":20,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["London, United Kingdom"],"countries":["GB"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":59000,"max_usd":117000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":89},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false}],"status":"live","first_seen_at":"2026-10-17T02:45:39Z","employer_posted_date":"2026-10-17","last_verified_at":"2026-10-22T00:39:27Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"About the Role:\nGrade Level (for internal use):\n11We are seeking an experienced Digital Marketing Manager to deliver website enhancements, support paid advertising and improve visibility across traditional and AI-powered search. Working with the Director of Digital, this role will translate agreed priorities into measurable improvements in engagement, conversion, lead generation and commercial impact. The role will partner with Enterprise Marketing, analytics, capability and governance teams, while testing innovative and AI-enabled tools that enhance the website experience.\nKey Responsibilities:\nDigital Delivery & Website Enhancement \nTranslate the digital strategy and website roadmap into prioritised enhancements, coordinating requirements, quality assurance, launch and optimisation against agreed KPIs. \nUse templates and platform capabilities, partnering with UX, development and governance teams to deliver accessible, scalable improvements aligned with brand and technical standards. \nOptimise priority journeys, pages, forms and conversion points through performance analysis, customer insight, A/B testing and structured experimentation. \nIdentify and pilot innovative and AI-enabled capabilities that improve discoverability, personalisation, engagement and conversion. \nOptimise the website chatbot’s content, journeys, functionality and integration as a customer engagement and lead-generation tool. \nPaid Advertising & Campaign Performance \nWork with paid media teams and agencies to support paid search, paid social, display and remarketing campaigns across priority platforms. \nReview performance and recommend improvements to audiences, creative, landing pages and investment based on lead quality and commercial return. \nAI Search & Digital Discoverability \nContribute to the SEO, GEO and AIO roadmap, improving how the brand and its content are surfaced and cited across traditional and AI-powered search. \nPartner with content, product marketing and subject-matter experts to optimise content, templates, structured data and authority signals using approved approaches. \nMonitor developments and performance, recommending practical enhancements using agreed measures provided by the reporting team. \nMeasurement & Optimisation \nUse dashboards and analysis provided by the reporting team to identify optimisation opportunities and explain performance drivers. \nRecommend changes to website journeys, targeting, creative and spend based on agreed KPIs. \nStakeholder & Agency Management \nCoordinate internal teams and partners, managing priorities and communicating progress, risks, results and decisions. \nStay current on platform, AI-search and digital marketing developments and translate relevant changes into practical action. \nQualifications:\nAn S&P Global employee at this level would typically have 5+ years of relevant experience in digital marketing, website optimisation, conversion optimisation and paid advertising, ideally within an established strategy and governance framework.\nWe are open to professionals with an academic or professional background in Marketing, Digital Marketing, Business or a related discipline, combined with relevant experience or demonstrated interest in digital marketing and digital customer experience.\nExperience supporting paid search and paid social campaigns, including Google Ads and LinkedIn Campaign Manager, with knowledge of targeting, creative testing, remarketing and landing-page optimisation. \nProven website optimisation experience across UX, CRO, A/B testing, SEO and data-led prioritisation. \nStrong understanding of SEO, GEO and AIO, including content, structured data and authority signals across traditional and generative search. \nExperience optimising chatbots, conversational journeys or AI-enabled website tools for engagement and lead generation. \nProficiency with a content management system such as Adobe Experience Manager and experience working with UX, development, analytics and governance teams. \nStrong communicator, excellent stakeholder management and prioritisation skills, with the ability to turn performance insight into practical action. \nPreferred Qualifications:\nExperience with Adobe Analytics and Adobe Journey Analytics, experimentation tools, tag management and SEO or AI-search visibility platforms. \nExperience with Adobe Experience Manager, Workfront, marketing automation or CRM platforms. \nRelevant paid media, analytics, SEO or CRO certifications. \nB2B or multi-product experience connecting digital activity to leads, pipeline and revenue. \nAbout S&P Global Energy\nAt S&P Global Energy, our comprehensive view of global energy and commodities markets enables our customers to make superior decisions and create long-term, sustainable value. Our four core capabilities are: Platts for news and pricing; CERA for research and advisory; Horizons for energy expansion and sustainability solutions; and Events for industry collaboration.\nS&P Global Energy is a division of S&P Global (NYSE: SPGI). S&P Global enables businesses, governments, and individuals with trusted data, expertise, and technology to make decisions with conviction. We are Advancing Essential Intelligence through world-leading benchmarks, data, and insights that customers need in order to plan confidently, act decisively, and thrive economically in a rapidly changing global landscape. Learn more atwww.spglobal.com/energy.\nWhat’s In It For You?\nOur Mission: \nAdvancing Essential Intelligence.\nOur People:\nWe're more than 35,000 strong worldwide-so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.\nOur Values:\nIntegrity, Discovery, Partnership\nThroughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.\nBenefits:\nWe take care of you, so you can take care of business. We care about our people. That’s why we provide everything you-and your career-need to thrive at S&P Global.\nOur benefits include:\nHealth & Wellness: Health care coverage designed for the mind and body.\n\nFlexible Downtime: Generous time off helps keep you energized for your time on.\n\nContinuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.\n\nInvest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.\n\nFamily Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.\n\nBeyond the Basics: From retail discounts to referral incentive awards-small perks can make a big difference.\n\nFor more information on benefits by country visit: https://spgbenefits.com/benefit-summaries\nGlobal Hiring and Opportunity at S&P Global:\nAt S&P Global, we are committed to fostering a connected and engaged workplace where all individuals have access to opportunities based on their skills, experience, and contributions. Our hiring practices emphasize fairness, transparency, and merit, ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration, we drive innovation and power global markets.\nRecruitment Fraud Alert:\nIf you receive an email from a spglobalind.com domain or any other regionally based domains, it is a scam and should be reported to . S&P Global never requires any candidate to pay money for job applications, interviews, offer letters, “pre-employment training” or for equipment/delivery of equipment. Stay informed and protect yourself from recruitment fraud by reviewing our guidelines, fraudulent domains, and how to report suspicious activity here.\n-----------------------------------------------------------\nEqual Opportunity Employer\nS&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment.\nIf you need an accommodation during the application process due to a disability, please send an email to:  and your request will be forwarded to the appropriate person. \nUS Candidates Only: Know Your Rights: Workplace discrimination is illegal\n-----------------------------------------------------------\n20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)","description_format":"text","description_chars":9639,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Continuous learning","Retirement plans","Wellness"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Credit Bureaus & Rating Agencies","Financial Data & Market Intelligence"],"lifecycle":[{"event":"open","at":"2026-10-17T02:45:39Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Senior or Specialist Worker, Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Global Business Mobility: Senior or Specialist Worker; Skilled Worker","cap_exempt":false,"checked_at":"2026-10-22T06:27:10+00:00","sources":["UK Home Office: register of licensed sponsors (workers)"],"filings_for_role_12m":0}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.628,"p_room":1,"age_days":5,"expected_fill_days":20,"reasons":["conf:5","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-22T06:10:10Z"},"pay":null,"html_url":"https://alion.io/job/sp-global-digital-marketing-manager","json_url":"https://alion.io/job/sp-global-digital-marketing-manager.json","meta":{"generated_at":"2026-10-22T18:07:01Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":493,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":8679},"rest":"https://alion.io/mcp/rest/get_company?id=8679"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsp-global-digital-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsp-global-digital-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsp-global-digital-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sp-global-digital-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsp-global-digital-marketing-manager"}]}