{"id":3046317,"url":"https://alion.io/job/span-senior-channel-marketing-manager","title":"Senior Channel Marketing Manager","company":{"id":5825,"name":"SPAN","domain":"span.io","url":"https://alion.io/company/span","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":95,"open_postings":16,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":102,"computed_at":"2026-10-27T05:46:45Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Francisco, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":140000,"max":170000,"currency":"USD","period":"year","gross":null,"usd_annual":170000},"salary_estimate":null,"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-10-21T21:44:21Z","employer_posted_date":"2026-10-21","last_verified_at":"2026-10-27T10:39:28Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"Our Mission\nSPAN is enabling electrification for all\nWe are a mission-driven company designing, building, and deploying products that electrify the built environment, reduce carbon emissions, and slow the effects of climate change.\nDecarbonization is the process to reduce or remove greenhouse gas emissions, especially carbon dioxide, from entering our atmosphere.\n\nElectrification is the process of replacing fossil fuel appliances that run on gas or oil with all-electric upgrades for a cleaner way to power our lives.\n\nAt SPAN, we believe in:\nEnabling homes and vehicles powered by clean energy\n\nMaking electrification upgrades possible\n\nBuilding more resilient homes with reliable backup\n\nDesigning a flexible and distributed electrical grid\n\nThe Role\nWe are seeking an innovative and data-driven Senior Channel Marketer to own and accelerate our go-to-market strategy through distribution partners and installer networks. You’ll craft and execute marketing programs tailored to key residential channels-distribution, new home construction, solar and storage installers, HVAC and home services contractors, and electrical contractors-driving awareness, demand, network strength, sales enablement, and revenue growth.\nThis is an exciting opportunity for an individual eager to leverage their channel marketing expertise, deepen knowledge across channels with diverse business models, and help SPAN customers unlock a new, profitable category within their portfolio. Join SPAN and become a vital force in shaping a sustainable future, enabling electrification across diverse industries and applications.\nResponsibilities\nDevelop Strategy & Plan Execution\nDevelop and refine channel marketing plans for distribution partners (electrical, solar, HVAC) and installer networks.\n\nSegment and prioritize target verticals: custom/semi-custom/production new home construction, solar and storage installers, HVAC/home services contractors, and electrical contractors.\n\nPartner with Sales, Product, and Customer Support to align messaging, refine value propositions. Translate technical features and capabilities to audience-specific value propositions and campaigns.\n\nGrow and strengthen the network of SPAN Authorized Installers across verticals, increasing installs per member and member engagement.\n\nEmbrace new or leading-edge programs, processes, or products that positively impact the organization and its customers, including AI.\n\nActivate and Collaborate with Partners\nOwn the SPAN Installer and SPAN Accelerate programs to get new installer teams onboarded, productive, and retained. Work closely with Sales and Business Development teams to define or refine the offerings and launch.\n\nActivate the SPAN Expand program for stocking distributors to deepen engagement with promotions, co-marketing and incentives.\n\nCreate and execute partner marketing initiatives with Eaton, ChargePoint and others to meet aggressive sales growth goals.\n\nDevelop sales-enablement toolkits: slide decks, ROI calculators, specification sheets, and sales team training materials.\n\nDesign and implement co-marketing campaigns (email, digital ads, events, collateral) with/for distributors and installation partners.\n\nProduce on brand, market-specific content: case studies, white papers, application notes, video testimonials, and blog posts featuring utilities, homebuilders, and installer success stories.\n\nExecute targeted lead-gen programs (webinars, tradeshows, territory-based roadshows) in collaboration with channel partners.\n\nCreate train-the-trainer content for distributor, installer and internal sales teams.\n\nBuild and adapt optimized campaigns for lead generation, partner microsites, and distribution catalog integrations in coordination with internal teams and agencies.\n\nLead with Data\nDefine KPIs (demand gen performance, lead pass metrics, content engagement, and more) and deliver monthly performance reports.\n\nParticipate with Sales in quarterly business reviews (QBRs) with key distributors and installer network partners to optimize joint initiatives.\n\nEffectively consider financial implications of decisions, including assessing risk and return.\n\nProvide in-bound feedback and insights from the field to Product and Engineering to influence the product roadmap\n\nManage and improve full funnel conversion of the demand generation and lead pass programs.\n\nEnsure all materials align with brand guidelines and technical accuracy to further strengthen the SPAN brand\n\nAbout You\nRequired Qualifications\n10 years of B2B channel marketing experience with demonstrated expertise in a multi-channel sales environment.\n\nBachelor’s degree in Engineering, Marketing, Business, or related field.\n\nProven track record driving incremental revenue through a multi-channel sales environment.\n\nDeep understanding of target market personas and audience development, a plus for specific knowledge of SPAN customer channels.\n\nStrong project management skills; determines the necessary processes to accomplish goals and manages multiple partner initiatives simultaneously\n\nExcels at simplifying technical concepts for diverse audiences.\n\nData-driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms. Bonus points for experience implementing those tools.\n\nBias for action and comfort with ambiguity are must-have attributes.\n\nLife at SPAN\nHeadquartered in San Francisco’s vibrant SoMa neighborhood, we are an eclectic group of creative thinkers who value open communication, teamwork, and a ‘make it happen’ approach to addressing complex challenges.\nSPAN embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.\nWe’re hiring talented individuals who are driven by success and are passionate about shaping the future of renewable energy. If that sounds like you, we’d love for you to consider joining the rapidly growing team at SPAN.\nThe Perks:\nCompetitive compensation + equity grants at a well-funded, venture-backed company\nComprehensive benefits: 100% employee premiums for base plans on medical, dental, vision with options for additional coverage. Parental leave up to twenty four (24) weeks depending on eligibility\nComfortable, sunny office space located near BART and Caltrain public transit\nStrong focus on team building and company culture: Employee Resource Groups, monthly social events, SPANcakes recognition breakfast, lunch, and learns\nFlexible hours, one holiday per month, and flexible time off\nInterested in joining our team? Apply today and we’ll be in touch with the next steps!","description_format":"text","description_chars":6637,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible time off","Parental leave"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Smart Home Devices","Energy Management","EV Charging"],"lifecycle":[{"event":"open","at":"2026-10-22T00:41:21Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 10 · green card filings: 5","filings_12m":10,"filings_prev_12m":9,"green_card_filings_12m":5,"median_offered_wage_usd":162500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":5,"expected_fill_days":102,"reasons":["conf:3","win:early"],"computed_at":"2026-10-27T05:46:45Z"},"pay":{"stated_usd_annual":170000,"is_top_pay":true},"html_url":"https://alion.io/job/span-senior-channel-marketing-manager","json_url":"https://alion.io/job/span-senior-channel-marketing-manager.json","meta":{"generated_at":"2026-10-27T14:37:13Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3241,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-28T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":5825},"rest":"https://alion.io/mcp/rest/get_company?id=5825"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fspan-senior-channel-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fspan-senior-channel-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fspan-senior-channel-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/span-senior-channel-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fspan-senior-channel-marketing-manager"}]}