{"id":1311905,"url":"https://alion.io/job/spangle-founding-product-marketing-lead","title":"Founding Product Marketing Lead","company":{"id":3780520,"name":"Spangle AI","domain":"spangle.ai","url":"https://alion.io/company/spangle","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":{"grade":"B","score":75,"open_postings":6,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-25T05:49:26Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":121000,"max_usd":230000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":162},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Anthropic","optional":false},{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"Cursor","optional":false},{"name":"Linear","optional":false},{"name":"LinkedIn","optional":false},{"name":"OpenAI","optional":false},{"name":"Perplexity","optional":false},{"name":"Shopify","optional":false},{"name":"Vercel","optional":false}],"status":"live","first_seen_at":"2026-07-11T14:22:31Z","employer_posted_date":"2026-07-11","last_verified_at":"2026-10-25T07:55:35Z","board_verified":true,"closed_at":null,"days_open":105,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":105},"description":"About SpangleAI\nLaunched in 2025, Spangle AI helps enterprise retailers win AI-driven product discovery, connecting discovery to conversion. We've partnered with enterprise brands like REVOLVE, Alexander Wang, and Steve Madden, delivering up to 50% conversion lifts and 2x ROAS improvements.\nSpangle creates commerce experiences around customer intent. Generic AI knows the internet. Spangle knows your brand.\nBacked by top tier VCs with $21M in funding, Spangle is founded by serial entrepreneurs with 30+ years scaling AI and commerce at Amazon, Saks, and Gap, we're building the commerce infrastructure for the agentic era, where ChatGPT Shopping, Google AI Overviews, and Meta are reshaping how consumers discover and buy.\nSpangle won NRF’s VIP (Vendor in Partnership) Award for Best AI-Driven Marketing Solution and was recognized in Business of Fashion’s AI startups to Watch within its first year of launch.\nThe Role\nOwn Spangle's product marketing end-to-end. Translate our positioning into every artifact that turns strategy into revenue: website, demos, customer stories, sales enablement, founder platform, and buyer education. Make Spangle the company every enterprise retailer thinks of when they need to win AI-driven product discovery.\nYour primary job is to make complex ideas obvious. If we're successful, the market will understand Spangle before they ever talk to Sales.\nThis is not a traditional VP Marketing role or a demand-gen role. It's a founding product marketer who ships. You'll roll up your sleeves and create the artifacts that turn product and customer insights into a repeatable commercial advantage. You'll work directly with founders, customers, product, and sales, and use AI extensively as a force multiplier.\nIf you want to define a new category with real customers, real proof, and a founder who's built at scale before, this is it. You'll help define how one of the first AI-native enterprise software companies is built.\nWhat you'll personally own\nThe website. Rewrite it. Continuously improve it. Every buyer who arrives should immediately understand Spangle's differentiation. Own the words, the demo flow, and the customer proof surfaces.\nCustomer discovery. Spend time with customers every week. Learn how buyers describe their problems, what objections keep coming up, and what language lands. Feed those insights back into Product, Sales, and company messaging. Customer discovery feeds every other artifact you'll produce. The best product marketer at this stage is part product manager, part storyteller.\nSales narrative and demo, with Product and Sales. One story every salesperson tells. Demo flow that shows how the engine reasons across customer intent, brand, catalog, and business context. That reasoning is the \"aha\" that separates Spangle from AI-visibility measurement and personalization in 90 seconds. Sales deck. ROI framing. Objection-handling talk tracks.\nCustomer stories. Turn every enterprise customer into a reusable narrative. Written case studies, video, on-stage moments, quotes for the press.\nFounder platform and thought leadership. Company LinkedIn cadence and content quality. Keynote materials, panel prep, podcast prep. Op-ed placement in BoF, Modern Retail, Digital Commerce 360. Editorial calendar around the Observation (\"Customers experience one brand. Retailers still operate through disconnected teams, tools, and workflows\"). Long-form essays on our mission. \nBuyer education content. Canonical glossary and educational pages that help buyers understand what Spangle does before they meet us. Flagship comparison pages. FAQ, how-to, and decision-help content that compounds for years. Buyers first; AI discoverability follows.\nAnalyst and influencer relationships. Forrester, Gartner, IDC coverage of commerce + AI. Retail-tech influencers who shape category conversation. Direct relationships, not agency-mediated. These come after content and story exist; not before.\nPress and conference presence. Modern Retail, BoF, Digital Commerce 360, Glossy, Retail Dive, business and tech media. Stage strategy across Shoptalk, NRF, BoF VOICES, eTail. We have meaningful connections into Shoptalk and NRF programming that we'll introduce you to.\nHow you'll work\nLean by design. Personally build the foundation. Scale the team only when the business genuinely requires it.\nMonth 0-6: just you, plus AI tools, plus one design/video contractor as needed.\nMonth 6-12: possibly add a content marketer or marketing analytics specialist if measured signal justifies.\nYear 2: consider one specialist hire only if the business requires it.\nWe expect you to use AI as a force multiplier in your daily work. We care about output, not headcount. No outside PR firms. No agency layers. Direct relationships, AI-amplified outreach, you own it.\nWho succeeds here\nWrites exceptionally well. Homepage, essay, deck, press release, LinkedIn post. You can ship any of them and they'll be good.\nUses AI daily to accelerate the work. Claude, GPT, Perplexity, Cursor in your workflow. You have built personal automations and can walk us through your stack with specificity.\nShips quickly. More things done than said.\nComfortable creating with little structure. You don't need briefs; you generate them.\nEqually comfortable talking to customers, writing a homepage, building a demo narrative, or briefing an analyst. You don't specialize in one channel; you own the whole story.\nWants to build the market, not manage a marketing department.\nWhat We're Looking For\nRequired experience\n8+ years in B2B SaaS product marketing; last 3-5 as senior IC or founding PMM at a Series A-C startup that compounded into a recognized name.\nTrack record of personally writing and shipping category-defining artifacts. Homepage, launch narratives, sales decks, customer stories, comparison pages, analyst briefings. With your hands on the work, not your name on the org chart.\nPositioning-first thinker. You lead with messaging architecture, competitive positioning, and buyer-language rigor. Sales enablement is a natural downstream output for you, not a separate skill.\nComfort with measurement. You treat positioning as testable hypotheses and have built dashboards.\nFounder-partner energy. Amplify a founder voice; don't replace it.\nIdeal experience\nFounding PMM at a company that went $0 → $20M+ ARR with a small team.\nAI-native startup background (Anthropic, OpenAI, Perplexity, Cursor, Linear, Vercel, Cohere, Notion) or commerce-adjacent (Klaviyo, Attentive, Shopify Plus partners).\nCompounded a positioning across surfaces at scale.\nExperience creating evergreen educational content that compounds over time.\nDirect working relationships with B2B SaaS press and analysts, or a retail-tech press network.\nOur Culture\nGenAI-native in how we build, sell, and operate\nHigh ownership, low overhead, and bias toward action\nFocus on speed, experimentation, and execution\nDeep emphasis on creating clear, demonstrable customer value\nPreference for builders and operators over hierarchy\nStrong belief in in-person collaboration\nWhy Spangle\nOpportunity to shape enterprise sales for a category-defining GenAI commerce platform\nDirect partnership with the founding team who built AI solutions at scale for Amazon, Saks and marquee brands and retailers\nMeaningful ownership and impact at an early stage with ample career growth opportunities\nCompetitive salary with uncapped commission and equity\nBenefits: Health, dental, and vision insurance, 401(k), Unlimited PTO\nSpangle is an equal opportunity employer.\nTo apply please share your resume and cover letter including:\nA short note on why this role and why now\nThree pieces of content you personally shipped in the last 12 months - 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