{"id":2217274,"url":"https://alion.io/job/spartannash-loyalty-campaign-planner","title":"Loyalty Campaign Planner","company":{"id":2035560,"name":"SpartanNash","domain":"spartannash.com","url":"https://alion.io/company/spartannash","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":85,"open_postings":5,"ghost_share":0,"stale_share":0.8,"repost_share":0,"time_to_fill_p50_days":13,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Operations","role_family":"Operations","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Grand Rapids, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":47000,"max_usd":94000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1986},"experience_years_min":3,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Microsoft Office","optional":false}],"status":"live","first_seen_at":"2026-09-24T00:00:00Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-10-20T20:39:09Z","board_verified":true,"closed_at":null,"days_open":26,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":26},"description":"As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states.\nOur braggingly happy team members - ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists - create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers.\nReady to contribute to the success of our food solutions company? Apply now!\nLocation:\n850 76th Street S.W. - Byron Center, Michigan 49315Position Summary:\nThe Loyalty Campaign Planner is responsible for the end-to-end setup, execution, quality assurance, and optimization of marketing promotional campaigns across multiple customer-facing channels. This role serves as the operational owner of promotional offers, ensuring campaigns are accurately configured, thoroughly tested, and aligned with business objectives across Personalized Offers, Rewards, eCommerce, Retail Media, and other marketing initiatives. The Loyalty Campaign Planner collaborates with cross-functional teams and external partners to deliver a seamless customer experience while driving sales, engagement, retention, and program performance.\nHere’s what you’ll do:\nOwn the end-to-end setup, configuration, and deployment of loyalty, rewards, personalized, eCommerce, and Retail Media offers across promotional platforms including EME, NCR, ECRS, Inmar and related systems.\nCoordinate promotional execution activities to ensure campaigns are launched accurately, on time, and in accordance with business objectives.\nDevelop and execute testing and quality assurance processes to validate offer functionality, discount logic, coupon clipping, and customer experience prior to launch.\nInvestigate and resolve campaign, coupon, and customer-reported issues by identifying root causes and implementing corrective actions.\nReview, proof, and validate offer data, targeting files, UPC lists, coupon content, and promotional materials for accuracy and consistency.\nAnalyze offer performance and collaborate with partners to optimize offer strategies, improve engagement, and replace underperforming promotions.\nAudit promotional requests and campaign inputs to ensure offers are correctly configured, aligned with objectives, and compliant with operational standards.\nPartner with merchandising, pricing, and marketing teams to minimize offer overlap and improve promotion effectiveness.\nCollaborate with internal and external stakeholders to develop and execute targeted customer, associate, and specialty discount programs that drive sales and loyalty.\nServe as a cross-functional liaison between Loyalty, eCommerce, Retail Media, Marketing, and Operations teams to support customer lifecycle initiatives and continuous program improvement.\nHere’s what you’ll need:\nBachelor’s degree in Advertising, Marketing, or related field or equivalent combination of education and experience.\n3 to 5+ years job experience in Marketing, Advertising, or related area. \nPassionate about the customer - always looking to understand our customers, what motivates them and drives their behaviors, and then continuously improve the customer experience by solving customer problems.\nStrong attention to detail with demonstrated success managing multiple projects simultaneously.\nExperience working with campaign management platforms, customer data, or promotional systems.\nEffective analytical, problem-solving, and organizational skills.\nStrong communication and cross-functional collaboration abilities.\nAttention to detail and effective planning, organization, prioritization, and project/time management skills to meet deadline driven timelines. \nGeneral knowledge of marketing strategies and basic analytical skills. \nProficient computer skills including Microsoft Office (Excel, Word, and PowerPoint) required. \nAbility to travel up to 10% based upon department and customer needs. \nPhysical Requirements:\nThe physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.\nMay be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. The noise level in the work environment is usually low to moderate but may be high in some settings. Travel requirements vary by assignment.\nAs part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.\nSpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans.\nWe are not able to sponsor work visas for this position.","description_format":"text","description_chars":5530,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commerce","Wholesale"],"lifecycle":[{"event":"open","at":"2026-10-10T09:02:39Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 2","filings_12m":2,"filings_prev_12m":0,"green_card_filings_12m":0,"median_offered_wage_usd":142500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":18,"band":"cold","label":"Long shot","p_open":1,"p_active":0.51,"p_room":0.35,"age_days":26,"expected_fill_days":13,"reasons":["conf:0","win:tail","comp:brand"],"computed_at":"2026-10-20T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/spartannash-loyalty-campaign-planner","json_url":"https://alion.io/job/spartannash-loyalty-campaign-planner.json","meta":{"generated_at":"2026-10-20T22:45:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":26655,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2035560},"rest":"https://alion.io/mcp/rest/get_company?id=2035560"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fspartannash-loyalty-campaign-planner"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fspartannash-loyalty-campaign-planner"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fspartannash-loyalty-campaign-planner"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/spartannash-loyalty-campaign-planner\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fspartannash-loyalty-campaign-planner"}]}