Salary
≈ $79k – $201k per year (Estimated)
Location
In office (Fayetteville)
Overview
Company
Impact
Profile match
We are seeking a creative, organized, and detail-oriented Marketing Associate to support a growing healthcare-focused organization. This position will assist with marketing campaigns, content development, digital marketing, market research, events, and day-to-day marketing operations.
The ideal candidate is an enthusiastic marketing professional who can manage multiple projects, collaborate effectively with cross-functional teams, and contribute to initiatives that increase brand awareness, customer engagement, and business growth.
Key Responsibilities
Marketing & Campaign Support
- Assist with the planning and execution of marketing campaigns across digital, email, social media, print, and other channels.
- Coordinate project timelines, marketing materials, deliverables, and internal approvals.
- Track campaign activities and assist with reporting on performance and results.
- Collaborate with sales and other internal teams to support marketing initiatives.
Content & Communications
- Create and edit marketing materials, including email communications, social media content, articles, presentations, brochures, and promotional materials.
- Maintain consistency in messaging, tone, and visual presentation across marketing communications.
- Support internal communications and promotional initiatives.
Digital Marketing
- Assist with website content updates and digital marketing initiatives.
- Support email marketing programs, including audience lists, content development, scheduling, and performance tracking.
- Assist with social media scheduling, engagement monitoring, and audience development.
- Help identify opportunities to improve digital engagement and reach.
Market Research & Analytics
- Research industry trends, competitors, customer needs, and market developments.
- Organize and analyze marketing information to identify trends and opportunities.
- Maintain marketing databases, reports, and dashboards.
- Assist with tracking marketing performance and preparing presentations or reports.
Events & Conferences
- Assist with planning and coordination of conferences, trade shows, webinars, meetings, and customer events.
- Coordinate event materials, logistics, communications, and follow-up activities.
- Provide onsite support at events as needed.
- Assist with lead tracking and evaluating event results.
Marketing Operations
- Coordinate marketing materials, vendors, and project documentation.
- Assist with purchase orders, invoices, budget tracking, and other administrative activities.
- Maintain organized records of marketing projects and assets.
- Support the marketing team with additional projects and responsibilities as needed.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field preferred.
- 1-3 years of marketing, communications, or related experience preferred.
- Relevant internship experience will be considered.
- Strong written and verbal communication skills.
- Excellent organizational and time-management abilities.
- Strong attention to detail.
- Ability to manage multiple projects and deadlines.
- Experience with Microsoft Office, including Word, Excel, and PowerPoint.
- Familiarity with social media and digital marketing platforms.
- Basic understanding of marketing analytics and reporting.
- Experience with CRM or email marketing platforms is a plus.
- Strong problem-solving and collaboration skills.
- Ability to work effectively in a fast-paced environment.
- Ability to travel approximately 25-30% of the time for conferences, meetings, and other business activities.
Preferred Qualifications
- Experience with Adobe Creative Suite or other design tools.
- Familiarity with AI-powered marketing tools.
- Knowledge of SEO, website analytics, or social media analytics.
- Experience in healthcare, medical products, B2B, or another regulated industry.
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