{"id":4139006,"url":"https://alion.io/job/spawnpoint-media-ideation-lead-youtube","title":"Ideation Lead - YouTube","company":{"id":694577,"name":"Spawnpoint Media","domain":"spawnpointmedia.com","url":"https://alion.io/company/spawnpointmedia","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Teamtailor","truth_index":{"grade":"C","score":56,"open_postings":11,"ghost_share":0.727,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-11T05:49:22Z"}},"role":"Field & Service","role_family":"Field & Service","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Melbourne, Australia"],"countries":["AU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Claude Code","optional":false}],"status":"live","first_seen_at":"2026-08-08T10:21:49Z","employer_posted_date":"2026-08-08","last_verified_at":"2026-11-12T04:45:06Z","board_verified":true,"closed_at":null,"days_open":95,"trust":{"level":"ghost","repost_count":0,"flags":["stale","company_stale"],"days_open":95},"description":"Who We Are:\nSpawnpoint Media is a production company of over 100 experts globally that bring joy through our live-action and gaming entertainment content, toys and digital products that reach millions of families worldwide.\nNurturing a passionate community of over 26 million followers, we've amassed more than 11 billion views. We strive to maintain the soul, love, joy, and personality of youth in our content and are committed to our mission of leaving a lasting impact on families across the globe.\nWho You Are:\nWe’re looking for an experienced operator in the YouTube industry, specialised in content, title and thumbnail ideation. You are a diligent researcher who is up to date with Gen Alpha trends, content and pop culture, with a strong background understanding and knowledge of historically successful content on and off YouTube. You apply this data to inspire new, unique and fresh ideation of engaging concepts and compelling thumbnails that make viewers click.\nYour Responsibilities and Skills:\nYouTube Research: Regular consumption, viewing and scraping content across the YouTube platform for unique ideas, outliers and different packaging strategies from both adjacent and nonadjacent audiences and competitors.\n\nExternal Research: Regular consumption, viewing and engagement of pop culture, content and trends from social media platforms, film and TV, traditional media and changing real-life preferences and habits.\n\nInternal Metric Analysis: Analyze key metrics of success such as views, AVD, AVP, CTR, Impressions, etc to identify successful content patterns, areas for improvement and elements to repeat to inform ideation.\n\nPreparation and Presentation: Organise and format your research and ideas for presentation to colleagues and supervisors in a clear, effective and concise manner.\n\nIdeation : Participate in weekly ideation meetings for Make Waves (Live Action), EYstreem (Minecraft), Milo and Chip (Minecraft & Roblox), and EYreacts (Reaction) alongside showrunners, writers and packaging strategists.\n\nFeedback Implementation: Effective incorporate and adapt to feedback from showrunners, producers and seniors into ideation processes, ensuring alignment with channel objectives and vision.\n\nHistorical Synthesis: You have a strong historical knowledge of Film and TV, YouTube and Traditional Media which you use to identify successful patterns in internal and external historical content, and then apply and combine those findings with new or trending concepts to formulate ideas that are fresh, but with a high chance of success and reach.\n\nDeadline Management and Organization: Adhere to project deadlines and maintain organizational systems and calendars to ensure timely completion of tasks, facilitating smooth project progression.\n\nRequirements:\n1-2 years of experience on YouTube; at least 6 months experience in ideation.\n\nStrong communication and proactive initiative.\n\nAbility to meet and understand deadlines.\n\nAbility to comprehend feedback and implement it.\n\nExperience and willingness to use and implement AI tools (Claude Code, Gemini, etc)\n\nCalendar and time management skills\n\nHistorical knowledge of Film and TV, YouTube, Social Media, Pop Culture and Traditional Media\n\nBasic understanding of Minecraft, Roblox and Live Action YouTube content\n\nFrequently consuming content of all types.\n\nAble to ideate both within parameters and blue-sky.\n\nOur Offer\nIf you’re excited to join a team that develops some of the most-loved content on the internet and brings smiles to billions of young people across the globe; whilst working alongside a highly skilled and fun-loving team; passionate about all things YouTube, then what are you waiting for? We really love working here, and we think you will too! Apply now!","description_format":"text","description_chars":3757,"description_truncated":false,"requirements":{"experience_years_min":1,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Content Creation","Digital Media"],"lifecycle":[{"event":"open","at":"2026-11-12T04:45:06Z"}],"visa":[],"liveness":{"score":8,"band":"cold","label":"Long shot","p_open":1,"p_active":0.3,"p_room":0.28,"age_days":95,"expected_fill_days":29,"reasons":["conf:4","ghost","win:tail","crowd:"],"computed_at":"2026-11-12T08:54:29Z"},"pay":null,"html_url":"https://alion.io/job/spawnpoint-media-ideation-lead-youtube","json_url":"https://alion.io/job/spawnpoint-media-ideation-lead-youtube.json","meta":{"generated_at":"2026-11-12T08:54:29Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17954,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":694577},"rest":"https://alion.io/mcp/rest/get_company?id=694577"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fspawnpoint-media-ideation-lead-youtube"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fspawnpoint-media-ideation-lead-youtube"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fspawnpoint-media-ideation-lead-youtube"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/spawnpoint-media-ideation-lead-youtube\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fspawnpoint-media-ideation-lead-youtube"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4139006}},{"tool":"search_jobs","arguments":{"company":"spawnpointmedia.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4139006},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. Docs: https://alion.io/developers"}}