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Salary
$110k – $190k per year
Location
In office (Morgan Hill)
Seniority
Staff · 10+ years exp
Employment
Full-Time

Confirmed on the employer's own hiring board on Oct 21, 2026. First seen by Alion on Jul 31, 2026. Specialized scores A on the Alion truth index.

Overview
Company
Impact
Profile match
Specialized is an American maker of bicycles, components, apparel and accessories, founded in 1974 by Mike Sinyard as Specialized Bicycle Components. It designs road, mountain, gravel and electric bikes such as the Tarmac, Stumpjumper and Turbo lines, and sells them through independent dealers, its own stores and online, with operations in Europe, Asia and Latin America. The company is headquartered in Morgan Hill, California, United States.
Category Leader - Roval Wheels

Category Leader - Roval

Specialized is looking to hire a Leader of Roval (Wheels). This person is responsible for driving product and business results while leading and inspiring the product creation team. This is a key stakeholder and voice within the brand that works cross functionally to build category strategies and execute at the highest level. Moreover, we’re looking for someone to dream what the future of bike wheels is and to find a way to make it happen.

HOW YOU’LL MAKE A DIFFERENCE

  • Devise long-term business development strategies for category
  • Responsible for budget development and revenue for the category
  • Work with demand planners to develop forecasts for product demand to ensure the sustainability of inventory
  • Determine the positioning of a product category to maximize visibility
  • Own relationships with vendors to achieve better pricing and quality of services
  • Work with purchasing to ensure product availability that meets market demands while balancing the business strategy.
  • Owns the opinion of the target rider needs by conducting market research, feedback sessions, retailer visits and inputs, compiling all necessary information and creating a product brief to deliver to design and engineering.
  • Key stakeholder in the individual project GTM/NPI strategy and transition to GM and markets
    • GTM Ops Meetings
    • NPI Tickets
    • Fall/Spring Meetings/ presentation building and presenting.
  • Collaborate regularly with the following to ensure successful product launches.
    • Design
    • Engineering/Development
    • Vendor relations
    • Marketing and Marketing assets
    • Product Merchandising
    • Product Category leaders (Equipment and Bike)
    • Asia Development team
    • Market regions: Both individually and as a whole to develop accurate forecasting and product requirements.
    • Supply Chain
  • Supports long-term category strategy with mid/short-term product strategy.
  • Helps to align design & development to deliver on the rider need based off Product Briefs.
  • Costing - Negotiate pricing for models, colors and graphics, packaging as well as volume discounts.
  • Supply Chain - Help manage/negotiate supply of product in a timely manner to maximize sell through.
  • Tooling - Ensures costing for tooling tracks with specific products.
  • Color/Graphics - Manages and maintains product color/graphics development as well as sampling and final sign off for production - as needed.
  • Market research - Size & Potential of Business, both SKUs & Revenue

WHAT YOU NEED TO WIN

  • 10+ years experience in wheel product creation, preferably category or business management.
  • Ability to lead multi-disciplinary teams in a passionate, fast-paced environment.
  • Sharp business acumen, ability to understand trends and record of managing successful businesses.
  • Track record of bringing iconic designs to market.
  • Deep understanding of manufacturing operations for wheels.
  • World-class presentation skills and ability to influence.
  • Sales experience in retail, or experience working alongside sales teams.
  • Ability to simplify complex problems, test ideas, and move forward with speed.
  • Desire to lead, inspire and grow - personally and for the team.
  • Based on-site, in Morgan Hill CA.

PAY

Below is a summary of compensation elements for this role at the company if based in the following locations:

California Base Pay Range: ($110,000 - $190,000)

BENEFITS

As a full-time, regular teammate, you are eligible for the following benefits, beginning the first of the month following your start date.

Benefits include:

  • Competitive pay with annual performance-based reviews for continued growth and recognition

  • Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)

  • Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP)

  • Dental and Vision plans

  • 401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company

  • Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability Insurance

  • Employee Assistance Program that provides access to individualized mental well-being care

  • Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off

  • 14 weeksof 100% paid leave for birthing parents and8 weeksof 100% paid leave for non-birthing parents, plus a Specialized bike for your new baby

  • Up to $9,000 annually in Career Development & Degree Assistance

  • Up to $250 annually in Fitness & Wellness Reimbursement

  • Industry Pro-Deal Discounts and Perks

Foradditionalinformation on benefits andperks, please visit: https://benefits.specialized.com.

We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone - especially those from marginalized groups - to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!

See what we are up to onLinkedIn, Instagram.

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