{"id":2451488,"url":"https://alion.io/job/spectra-logic-sr-demand-generation-strategist","title":"Sr. Demand Generation Strategist","company":{"id":1841124,"name":"Spectra Logic","domain":"spectralogic.com","url":"https://alion.io/company/spectralogic","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Jobvite","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Boulder, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":130000,"max":140000,"currency":"USD","period":"year","gross":null,"usd_annual":140000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":true}],"status":"live","first_seen_at":"2026-10-13T14:56:57Z","employer_posted_date":"2026-10-13","last_verified_at":"2026-10-21T21:06:59Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Description\nSenior Demand Generation Strategist\nLocation: Boulder, Colorado - Hybrid - in office Tuesday through Thursday\nExperience: 7+ years\nJob Summary\nThe Senior Demand Generation Strategist leads integrated marketing initiatives that build awareness, engage priority accounts, and generate and accelerate qualified sales pipeline. Working with a high degree of latitude, this senior individual contributor applies expert demand generation knowledge to design solutions for complex B2B buying cycles and influence campaign priorities across Marketing and Sales.\nEssential Functions\nLeads demand generation initiatives for priority markets, products, and audiences, aligning campaign strategies with company revenue goals and Sales objectives.\nDesigns integrated, multichannel campaign solutions across email, digital advertising, content, webinars, events, account-based marketing, partner marketing, and coordinated Sales outreach.\nTranslates product launches, industry trends, customer use cases, and Sales priorities into compelling campaign themes, messaging, offers, and buyer journeys tailored by market and funnel stage.\nDefines target audiences, account segments, buyer roles, channel strategies, budgets, timelines, and measurable success criteria for complex campaigns.\nInfluences Marketing and Sales stakeholders by identifying priority accounts, stalled opportunities, pipeline gaps, and areas where marketing programs can support opportunity progression.\nLeads the development of account-based marketing programs for high-value enterprise and named accounts, coordinating engagement across Marketing, Sales, and channel partners.\nAnalyzes campaign, funnel, and pipeline performance to identify complex performance barriers and design improvements to targeting, messaging, offers, channels, or Sales follow-up.\nLeads cross-functional campaign execution with Product Marketing, Content, Digital Marketing, Marketing Operations, Events, Sales, and external agencies, resolving complex issues and keeping programs aligned with strategic objectives.\nAdditional Responsibilities\nDevelops campaign-specific lead follow-up plans and service-level expectations in partnership with Sales.\nBuilds regular feedback loops with Sales to capture customer questions, objections, competitive activity, emerging use cases, and account-level insights.\nPresents campaign performance, insights, and recommendations to Marketing, Sales, and executive stakeholders to influence future priorities and investments.\nDrives improvements to demand generation processes, measurement frameworks, campaign planning practices, and cross-functional execution.\nQualifications\nRequired Experience\n7+ years of experience in B2B demand generation, integrated marketing, growth marketing, or campaign strategy.\nExperience leading complex, integrated marketing initiatives for technology solutions sold to enterprise customers.\nDemonstrated success designing campaigns that generate and influence qualified sales pipeline-not solely leads, clicks, or engagement.\nExperience developing account-based marketing and named-account programs within long, multi-stakeholder B2B buying cycles.\nRequired Technical Knowledge\nExpert knowledge of demand generation strategy, integrated campaign planning, audience segmentation, buyer journeys, and funnel progression.\nStrong working knowledge of CRM, marketing automation, intent data, paid media, email nurture, funnel measurement, and campaign attribution.\nAbility to analyze complex campaign, funnel, and pipeline data; identify underlying performance issues; and design practical solutions.\nExperience developing campaign briefs, audience strategies, channel plans, budgets, timelines, messaging frameworks, and success criteria.\nBehavioral Competencies\nWorks with a high degree of latitude and uses professional judgment to determine the appropriate approach for complex initiatives.\nLeads initiatives across multiple teams and influences stakeholders without direct reporting authority.\nSolves complex campaign and pipeline problems by evaluating data, stakeholder feedback, market conditions, and business priorities.\nBuilds productive partnerships with Sales by connecting marketing programs to account priorities, opportunity progression, and revenue goals.\nCommunicates complex findings clearly and presents well-supported recommendations to senior stakeholders.\nBalances strategic planning with hands-on campaign leadership in a lean, fast-moving marketing organization.\nEducation\nBachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience. Relevant professional experience may substitute for formal education.\nPreferred Qualifications\nExperience in enterprise infrastructure, data storage, cloud computing, cybersecurity, high-performance computing, media technology, or a related B2B technology category.\nExperience supporting a global Sales organization or marketing solutions sold through channel partners.\nFamiliarity with Microsoft Dynamics 365, Customer Insights, TechTarget Priority Engine, GA4, or comparable platforms.\nExperience connecting event, digital, content, partner, and Sales programs into unified campaigns.\nLocation: Candidates must reside within commuting distance of our Boulder, CO office. Relocation assistance is not available. Only local candidates will be considered\nCandidate AI Usage Policy\nAI is a part of our daily work at Spectra, and we are committed to the responsible and ethical use of AI tools. However, we want to ensure a fair candidate process based on your own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) or other tools to assist with responses during interviews (whether in-person or virtual) is prohibited unless permission is explicitly provided.\nCompensation: $130,000-$140,000/ year; While this salary range is a good faith and reasonable estimate, a candidate’s actual salary will be competitive based on a variety of factors including the candidate’s knowledge, skills, and experience within the range.\nBenefits\nMedical, dental, and vision insurance\n401(k) with company matching\nHealth Savings Account and Flexible Spending Account options\nShort-term and long-term disability insurance\nEmployee Assistance Program\nPaid vacation, holidays, and sick time\nEducational reimbursement\nHybrid work options\nApplication Window: Applications will be accepted until 10/1/2026\nWHY SPECTRA?\nLocated in the foothills of the Rocky Mountains in Boulder, Colorado, Spectra is an entrepreneurial, private company with more than 40 years of proven success preserving, protecting and defending the world’s data. Spectra offers a challenging, flexible and creative work environment. Our culture is one that drives personal opportunity and advancement and rewards high performance while maintaining a high-quality work-life balance. We offer a casual, hybrid work environment with ample opportunity to learn and grow within the company. Work out on your own or with our trainer at one of the on-campus gyms; grab lunch or snacks onsite or challenge the CEO to a game of pinball; and grow your career with peers who are second to none.\nSPECTRA IS AN EQUAL OPPORTUNITY EMPLOYER\nSpectra is committed to recruiting and retaining a diverse and inclusive workforce. We are proud to be an Equal Opportunity Employer, and we never discriminate against applicants or employees on the basis of age, color, disability, gender, gender identity, gender expression, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other characteristics protected by applicable law\n***Spectra Logic is committed to the practice and policies of equal employment opportunities in the recruitment, employment and promotion of all associates without regard to age 40 and over, race, color, religion, sex, sexual orientation, disability, gender, gender identity, gender expression, genetic information, status as protected veteran, national origin, or any other applicable status protected by state or local law.","description_format":"text","description_chars":8097,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":true},"security_clearance":false,"languages":[]},"benefits":["Hybrid work","Relocation assistance","Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":true,"industries":["Enterprise Storage Systems"],"lifecycle":[{"event":"open","at":"2026-10-13T14:56:57Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":7,"expected_fill_days":37,"reasons":["conf:3","win:early"],"computed_at":"2026-10-21T05:46:15Z"},"pay":{"stated_usd_annual":140000,"is_top_pay":true},"html_url":"https://alion.io/job/spectra-logic-sr-demand-generation-strategist","json_url":"https://alion.io/job/spectra-logic-sr-demand-generation-strategist.json","meta":{"generated_at":"2026-10-22T00:46:05Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1172,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1841124},"rest":"https://alion.io/mcp/rest/get_company?id=1841124"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fspectra-logic-sr-demand-generation-strategist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fspectra-logic-sr-demand-generation-strategist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fspectra-logic-sr-demand-generation-strategist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/spectra-logic-sr-demand-generation-strategist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fspectra-logic-sr-demand-generation-strategist"}]}