{"id":4061181,"url":"https://alion.io/job/sph-media-audience-analytics-specialists","title":"Audience Analytics Specialists","company":{"id":232814,"name":"SPH Media","domain":"sph.com.sg","url":"https://alion.io/company/sph-2","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":null,"truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":7000,"max":10000,"currency":"SGD","period":"month","gross":true,"usd_annual":93552},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Python","optional":false}],"status":"live","first_seen_at":"2026-11-11T00:00:00Z","employer_posted_date":null,"last_verified_at":"2026-11-11T00:00:00Z","board_verified":false,"closed_at":null,"days_open":0,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":0},"description":"About the Role (Overall purpose of the job) \nWe're looking for data-driven Audience Analytics Specialists at all levels, from Analyst to Senior Manager, with a strong foundation in marketing science and measurement science, to uncover deep insights about our users, subscribers and communities. You'll turn raw, fragmented data into clear strategic narratives that shape product, marketing and content decisions — helping the business understand not just what audiences are doing, but why, and what to do next.\n\nRoles & Responsibilities\nData Analytics\nCollect, clean and analyse audience data from apps, websites, social media, paid advertising platforms and CRM systems.\nEnsure data accuracy, consistency and integrity across multiple data sources and platforms.\nBuild and maintain user segments and personas based on consumption behaviours, demographics, engagement and LTV using advanced analytical models.\nAudience Research\nDesign and run qualitative and quantitative research (surveys, interviews, focus groups, concept testing) to complement behavioural data with attitudinal and motivational insights.\nUncover the \"why\" behind audience behaviours to add context to quantitative trends\nSynthesise research findings into clear narratives that combine \"what\" audiences do with \"why\" they do it.\nMedia Measurement\nDesign measurement frameworks, such as incrementality testing and marketing mix modelling, to isolate true causal impact from correlation.\nBuild multi-touch attribution models that hold up across privacy-constrained environments\nApply causal inference methods to validate the real impact of media investments and experimental design changes\nEstablish measurement standards, experiment governance and statistical best practices across the organisation.\nManagement Reporting\nDesign and maintain intuitive dashboards and recurring reports to track audience growth, engagement, retention and churn.\nAutomate recurring reporting workflows to reduce manual effort and improve data accessibility for stakeholders across the organisation.\nCross-Functional Collaboration\nPartner closely with editorial and business teams to inform audience targeting, messaging strategy, personalisation and roadmap prioritisation.\nServe as a trusted advisor on measurement methodology helping stakeholders interpret results with appropriate statistical confidence\nPresent insights and recommendations to both technical and non-technical stakeholders, including senior leadership.\nWho we are looking for (Job Profile)\nWork Qualifications\nAt least 5 years of hands-on experience in consumer research and analytics, business intelligence or marketing analytics.\nRequired Experience\nHands-on experience with media research, including audience measurement studies, ad effectiveness/brand lift studies, media mix and channel performance analysis, and syndicated research tools.\nProficiency in using data visualisation tools to build clear, interactive, and stakeholder-ready dashboards and reports that communicate insights effectively.\nSolid statistics foundation, including cohort/funnel analysis, segmentation and hypothesis testing.\nKnowledge of marketing science methods, such as media mix modelling, attribution, incrementality testing and causal inference, to accurately measure media and marketing impact.\nExcellent storytelling skills; able to translate complex analysis into clear narratives for non-technical stakeholders.\nKnowledge of Python or R for statistical analysis, automation or predictive/causal modeling is a plus.\nSkills\nStakeholder Analysis, Audience Analysis, Marketing Methods, Causal Inference, Extensive Work Experience, Concept Testing, Media Research, Qualitative Research, Quantitative Analysis, Advertising Platform, audience research, data consistency, process narratives, Engagement Metrics, Statistics, Demographics","description_format":"text","description_chars":3836,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["News Agencies","Radio","Digital Media"],"lifecycle":[{"event":"open","at":"2026-11-11T08:31:30Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":0,"expected_fill_days":30,"reasons":["seen:0","win:early"],"computed_at":"2026-11-11T10:12:03Z"},"pay":{"stated_usd_annual":93552,"is_top_pay":false},"html_url":"https://alion.io/job/sph-media-audience-analytics-specialists","json_url":"https://alion.io/job/sph-media-audience-analytics-specialists.json","meta":{"generated_at":"2026-11-11T10:12:03Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":17333,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":232814},"rest":"https://alion.io/mcp/rest/get_company?id=232814"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fsph-media-audience-analytics-specialists"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fsph-media-audience-analytics-specialists"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fsph-media-audience-analytics-specialists"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/sph-media-audience-analytics-specialists\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fsph-media-audience-analytics-specialists"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":4061181}},{"tool":"search_jobs","arguments":{"company":"sph.com.sg","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":4061181},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); 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