{"id":2226403,"url":"https://alion.io/job/sphere-entertainment-co-director-digital-strategy","title":"Director Digital Strategy","company":{"id":92949,"name":"Sphere Entertainment Co.","domain":"sphereentertainmentco.com","url":"https://alion.io/company/sphere-entertainment-co","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":28,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Burbank, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":113000,"max":190000,"currency":"USD","period":"year","gross":null,"usd_annual":190000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Looker","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-07-16T17:48:30Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-29T19:12:28Z","board_verified":true,"closed_at":null,"days_open":105,"trust":{"level":"stale","repost_count":0,"flags":["stale"],"days_open":104},"description":"Sphere Entertainment Co. is a leader in immersive experiences, technology and media. The Company includes Sphere, an experiential medium powered by advanced technologies. The first Sphere opened in Las Vegas, with a second venue planned for Abu Dhabi. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at www.sphereentertainmentco.com.\nWho are we hiring?\nThe Director of Digital Strategy & Experience is responsible for defining and driving the company’s digital strategy across content, experience, performance, analytics, and lifecycle marketing. This role owns the end-to-end digital customer journey across all digital touchpoints and ensures digital channels support business objectives through strong content, discoverability, performance, and website health. The role leads a multidisciplinary team and works closely with product, engineering, creative, and marketing stakeholders to deliver best-in-class digital experiences that drive engagement, conversion, and retention.\nWhat will you do?\nDigital Strategy & Optimization\nOwn Sphere’s end-to-end digital strategy, including content, discoverability, performance, and analytics, ensuring alignment with brand, marketing, and business goals\nCollaborate with product and engineering teams to develop and optimize company websites and digital platforms, ensuring best-in-class user experience, accessibility, and conversion\nDrive end-to-end customer journey mapping and optimization across acquisition, engagement, conversion, and retention\nOversee the digital content ecosystem including web, email, landing pages, and owned media channels\nEnsure robust digital tracking and attribution across all digital touchpoints using GA4, Looker, and similar martech tools.\nEstablish frameworks for personalization, dynamic content delivery, and audience segmentation across digital touchpoints\nOwn the experimentation program, designing and executing A/B and multivariate testing across digital channels to continuously improve performance, UX, and conversion\nPartner with product and engineering teams to inform roadmap priorities, define requirements, and ensure seamless delivery of digital experiences\nLead the strategy and governance of the headless/composable CMS architecture, ensuring content operations are scalable, modular, and efficient across platforms and channels\nDefine, monitor, and manage digital KPIs and measurement frameworks; leverage analytics and insights to inform strategy, optimize performance, and communicate results to stakeholders\nIdentify and evaluate emerging technologies, tools, and platforms to enhance digital capabilities and maintain competitive advantage\nOrganic Discovery & Content\nLead content strategy across owned digital channels, ensuring messaging consistency, brand alignment, and audience relevance.\nCollaborate with creative, editorial, and marketing teams to produce high-quality, optimized content across formats\nDevelop processes (and tools) for regular content audits and updates, addressing issues and opportunities for improvement in real time.\nDevelop and execute a comprehensive SEO, GEO, and organic content strategy to drive discoverability, traffic, and engagement; leverage AI-driven search, semantic content strategies, and structured data to improve visibility across evolving search ecosystems (traditional search, voice, AI overviews, LLMs)\nOversee technical SEO (on-page optimization, content architecture, link-building strategies, site architecture improvements, schema markup, page speed optimization, server-side rendering); identify and advocate for technical SEO improvements to enhance site crawlability and performance.\nMonitor and analyze organic performance metrics, competitive landscape, and algorithm updates to proactively adapt strategies\nLifecycle & CRM Marketing\nOwn the strategy and execution of lifecycle marketing programs across email, push, SMS, MMS, and other direct channels\nDevelop segmentation, personalization, and automation strategies to nurture audiences through the customer lifecycle\nOptimize customer retention and reactivation strategies through data-driven insights and experimentation\nEnsure CRM and marketing automation platforms are leveraged effectively to drive engagement and revenue\nPeople Leadership and Cross-Functional Collaboration\nLead and mentor a team of digital marketing professionals with clear expectations, performance standards, and accountability\nFoster a culture of collaboration, experimentation, continuous learning, and data-informed decision-making\nServe as a strategic partner to marketing, creative, product, engineering, and analytics teams\nPresent strategic recommendations, performance insights, and digital roadmaps to senior leadership\nManage relationships with external agencies, vendors, and technology partners\nProvide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site. \nWhat do you need to succeed?\nExtensive digital marketing and web experience with demonstrated effectiveness in driving engagement, conversion, and retention across multi-channel (email, SMS/MMS, paid, and owned) ecosystems.\n5+ years leading cross-functional digital teams, including SEO/GEO, UI/UX, analytics, content, and lifecycle/CRM marketing with proven track record owning end-to-end digital ecosystems (website, content, performance, lifecycle channels)\nDeep expertise with headless/composable CMS platforms (e.g., Hygraph, Optimizely, or equivalent), including content modeling, API-driven delivery, and multi-channel publishing\nProven track record designing and scaling experimentation programs (A/B and multivariate testing), with hands-on experience using tools such as Optimizely\nDeep understanding of SEO (technical, on-page, content), GEO, organic search trends, and evolving search ecosystems (AI overviews, zero-click, voice search)\nExperience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Attentive, HubSpot, Marketo, or equivalent)\nExpertise in digital analytics platforms (Google Analytics 4, Adobe Analytics) and data visualization tools (Tableau, Looker, or equivalent)\nDemonstrated ability to develop and execute customer journey strategies across acquisition, engagement, conversion, and retention\nExperience managing relationships with external agencies, technology vendors, and platform partners\nStrong understanding of web performance optimization, accessibility standards (WCAG), and UX best practices\nExperience in entertainment, hospitality, or live events, with familiarity with ticketing ecosystems and event-based customer journeys\nDemonstrated leadership ability with a record of mentoring and developing high-performing teams.\nExceptional communication and project management skills, with the ability to manage complex initiatives, influence cross-functional partners, and deliver results in a fast-paced, collaborative environment.\nFinancial and strategic acumen, including experience managing marketing budgets and tracking ROI.\nPay Range\n$113,000—$190,000 USD\nAt MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.\nWe value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. 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